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DOOH Aggregation Is Dead. Long Live DOOH Ad Serving Platforms!

Analysts report that digital out-of-home/digital place-based media continue to grow faster than the general economy and other media (DOOH is outpaced only by mobile advertising). Although the growth rate has somewhat decelerated since 2010, new digital signage networks keep emerging every month, while successful existing ones get bigger by way of acquisitions and organic expansion. […]

Editorial
Fri, Mar 15, 2013 at 9:21 PM

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Hurdle Seven (Seven Hurdles to Success of Digital Signage Advertising)

7. Is content really King or is it the Emperor who has no clothes?  Most of the industry insiders are tired of the ubiquitous "Content is king" mantra. Nobody argues with it, but, ironically, very few networks follow it. […]

Editorial
Tue, Oct 9, 2012 at 3:09 AM

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Hurdle Six (Seven Hurdles to Success of Digital Signage Advertising)

6. Media currencies: advertisers will pay-per-what? Joint efforts by DPAA and Nielsen Media have brought a semblance of uniformity for some larger networks comparing them to television audiences via Nielsen's Fourth Screen Audience Report. […]

Editorial
Tue, Oct 9, 2012 at 2:50 AM

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Hurdle Five (Seven Hurdles to Success of Digital Signage Advertising)

5. Audience and ROI measurement: no industry-wide solution yet. One of the differences between online advertising and digital signage is in the ease of audience measurement. […]

Editorial
Tue, Oct 9, 2012 at 1:40 AM

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Hurdle Four (Seven Hurdles to Success of Digital Signage Advertising)

4. Aggravation of aggregation. The past 3 years have seen several DOOH ad space aggregators go out of business. […]

Editorial
Tue, Oct 9, 2012 at 1:33 AM

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Hurdle Three (Seven Hurdles to Success of Digital Signage Advertising)

3. Lack of comprehensive, reliable media buying tools. […]

Editorial
Tue, Oct 9, 2012 at 1:27 AM

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Hurdle Two (Seven Hurdles to Success of Digital Signage Asvertising)

2. Software price compression reality. The presence of so many software companies is a sign of market immaturity. […]

Editorial
Tue, Oct 9, 2012 at 1:21 AM

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Seven Hurdles to Success of Digital Signage Advertising

Seven Hurdles to Success: What Will It Take for Digital Signage To Break Into the Mainstream Media? In the past few years the digital signage/DOOH industry has achieved several critical milestones and overcome many of the barriers on its way to becoming part of mainstream media. Some initial guidelines and best practices have been introduced by trade organizations. […]

Editorial
Tue, Oct 9, 2012 at 1:12 AM

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