A single image can speak volumes if used to its fullest advantage. This Sunday, Feb. 8, the world will celebrate International Women’s Day — but one group has already taken the initiative and planted that seed of change early. […]
Staging and testing projects prior to deployment is an important yet often overlooked element of a successful digital signage installation. Our support staff regularly receive calls from installers having interoperability problems with systems that weren’t tested. They call us when they’re on-site, taking things out of boxes and trying to make them work. […]
Millennials have grown up in a world where answers are Googled in nanoseconds. They demand instant gratification, are frustrated by lack of universal WiFi and worry more about iCloud hacks than credit card security. They text, tweet, speak in emoji, use GIFs to express emotion and effortlessly master tech advances in a blink, tap, swipe and three-fingered grasp. […]
Mobile and out-of-home are rapidly converging and have become increasingly complementary of each other. The on-the-go nature of mobile users blends well with the out-of-home market, and opens up new key marketing opportunities for brands and marketers that are prepared and adept to leverage the power of this synergy. […]
Adjusted revenues up +5.1% to €2,813.3 million, adjusted organic revenues up +3.8% Adjusted operating margin up +1.0% to €630.0 million Adjusted EBIT before impairment charge of €334.9 million, down -4.7% Net income group share before impairment charge of €215.6 million, down -1.9% Net income group share of €194.3 million, up +114.7% Adjusted free cash flow of €297.9 million, up +65.7% +4.2% increase in dividend per share proposed for the year 2014, to €0.50 per share Intention to launch a share buy-back structured as a Simplified Public Tender Offer (“Offre publique d’achat simplifiée”, “OPAS”) for up to €500 million after next shareholders’ general meeting on May 13th, 2015 Around +3% increase in adjusted organic revenues expected in Q1 2015 Paris, March 5th, 2015 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended December 31st, 2014. […]
Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals. The ads on JCDecaux's four large digital screens were created by R/GA London. They promote details about local cafes, updates on the weather and display Google Earth images of the city. […]
Location ads are starting to hit smaller targets. The motto of the 28th annual Mobile World Congress is "The Edge of Innovation," and xAd's message at the conference is particularly on theme. […]
Performing arts center can now quickly adapt content and leverage social media to encourage real-time interaction. Barco, a provider of high-impact video display systems, in collaboration with Baltimore experiential design firm The Barncyz Group, is bringing the majesty of live Broadway shows and entertainment to the sidewalks of Cleveland's renovated theater district with its interactive LCD advertising kiosks and outdoor LED displays. […]
The free-agent pursuit of Lions defensive tackle Ndamukong Suh is one of the biggest NFL stories of the year. And somebody decided to provide Metro Detroit motorists with a constant reminder that Suh is on the hunt for a big payday. First spotted Wednesday morning, multiple electronic billboards around the metro area now have one slide that simply reads, "$UH? […]
Jennifer Davis, Planar Systems Booth 1018 Why do people going to DSE need to put your company on their Must See list of booths? […]
I thought it was interesting when Samsung showed a tight pixel-pitch LED board at the recent ISE trade show in Amsterdam, thinking to myself, “Hmmm, Sammy is dabbling in LEDs.” Turns out the electronics giant is more than dabbling. […]
The Digital Signage Federation has been quietly doing some work for the past year on the whole patent troll issue – quiet, in part, because of how volatile (read litigious) this whole subject can be. It had been frustrating to watch companies in the digital signage eco-system, and their clients, harassed, slowed and hamstrung at times by legal actions. […]
[…]
[…]
The Digital Signage Business Climate Index Spain & Portugal has been polled for the fourth time. The index has declined slightly to a positive level with an decrease of 7,11 base points to stand at 47,63 base points. The DBCI has stabilised on a high level and reflects the positive business sentiment of the digital signage industry in Spain and Portugal. […]
