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DOOH Campaigns: Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game (trendhunter)

Taking inspiration from bars being hubs for social activity, Carlsberg created beer taps that were able to bring people together in another way. Customers were encouraged to take photos of themselves and post them to Instagram with the #BarBandits tag, which was connected to a TV screen hosting a game in the bar. […]

trendhunter.com
Fri, Jan 30, 2015 at 6:03 PM

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Posterscope host ‘The Pioneers’ – An audience with Sir John Hegarty

On the morning of the 13th January, Posterscope welcomed the media community to its inaugural ‘The Pioneers’ event which to0k place at the Soho Hotel. The guest of honour was Sir John Hegarty, Worldwide Creative Director and Founder, Bartle Bogle Hegarty (BBH). […]

pioneeringooh.com
Fri, Jan 30, 2015 at 5:16 PM

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Dave Haynes’ Preset DSE Mixer Sponsors Set

  The details are coming together on the annual Preset Group DSE Mixer, and barring something crazy, I should have ticket registration up early next week for the March 10 event. As always, there is a cap on attendance, and the tickets tend to go as fast as within 24 hours. […]

sixteen-nine.net
Fri, Jan 30, 2015 at 3:16 PM

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New Year’s Eve Event Turns L.A. City Hall into Digital Canvas

yU+co created the architectural projection mapping that spanned the top 22 stories of City Hall. […]

digitalsignageconnection.com
Fri, Jan 30, 2015 at 2:55 PM

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South Africa: Digital OOH at Nelspruit Bus Terminal faces 1 million monthly passengers (DSConnection)

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digitalsignageconnection.com
Fri, Jan 30, 2015 at 2:24 PM

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DSConnection: 5 Cool Tools for Content Creation

In TV news they call it “feeding the beast,” an expression that works for digital signage, too. Like its cable TV brethren, digital signage has an insatiable appetite for content. […]

digitalsignageconnection.com
Fri, Jan 30, 2015 at 1:33 PM

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Add SignStix To The Long List Of Android Options

  Here’s something I’m not sure I’ve seen in this sector before – a digital retail consultancy that built and markets its own Android-driven digital signage solution. The company is Welcom Digital, based far from the big city high streets in little Harrogate, Yorkshire, north of Leeds. […]

sixteen-nine.net
Fri, Jan 30, 2015 at 1:30 PM

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FaceCake’s Swivel Virtual Dressing Room Celebrates Super Bowl XLIX

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digitalsignageconnection.com
Fri, Jan 30, 2015 at 10:48 AM

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oOh! Launches Brisbane’s Biggest and Smartest Digital Billboard (DSConnection)

The 2,045-square-foot digital billboard is the first of oOh!'s Signature Collection, a network of premium digital signs at famous locations. […]

digitalsignageconnection.com
Fri, Jan 30, 2015 at 9:23 AM

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India: Good times ahead for OOH sector, but attracting talent still a challenge

Laqshya Media COO Atul Srivastava says talent is now coming to the OOH industry from all sectors. Recruitments, he said, are happening from campuses as organisations now have long-term plans and projects. However, he agrees that attracting talent could be a bit difficult because of the perception of the industry. […]

Fri, Jan 30, 2015 at 9:22 AM

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Tripleplay Announces 4K Digital Signage Capability

Company's solution enables its clients to use Shuttle DS81 4K media player to add 4K to their digital signage deployments. […]

digitalsignageconnection.com
Fri, Jan 30, 2015 at 8:36 AM

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Christie Delivers Performance With 30,000-Lumen Boxer 4K30 Projector

New Boxer Series introduces brightest, lightest, smallest, Omni-directional projector in its class for rental staging and fixed installations. […]

digitalsignageconnection.com
Fri, Jan 30, 2015 at 8:08 AM

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MediaWeek: Does the Outdoor Media Centre have a future?

The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks several industry leaders. The Outdoor Media Centre, the marketing body for outdoor media owners, has seen better days. […]

mediaweek.co.uk
Fri, Jan 30, 2015 at 12:47 AM

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NYC subway becomes hot startup ad spot with DOOH (upstart)

Carly Zipp, a spokeswoman for Outfront Media, which sells the space for the MTA, said tech advertising really started up in earnest about two years ago as brands discovered its strength in reaching millennials. […]

upstart.bizjournals.com
Fri, Jan 30, 2015 at 12:46 AM

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FBI buys ‘End Corruption’ digital billboard ads on Lamar network

Caran says the ad space was paid for by the FBI, and the same ad showing up on multiple digital billboards at the Lake of the Ozarks is appearing on approximately 4,000 similar ones across the country. […]

lakeexpo.com
Fri, Jan 30, 2015 at 12:45 AM

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