From wearables and driverless cars, to a belt that virtually tracks your fitness, CES 2015 showcased an array of weird and wonderful tech. But what can the out-of-home industry take from this year's event - and what trends are likely to emerge in 2015? Posterscope's Ben Milne finds out. […]
Any time an organization implements a digital signage solution, they should have three key plans in place: (1) the implementation plan, (2) the content creation and update plan and (3) an ROI measurement plan. In order to measure ROI you need to know what impact the solution has had on the business. This impact should be measured in terms of impressions, retention and action. […]
This Task Force, made up of IAB members, will work together to help define the growing digital out of home space as a channel while positioning its place in the larger digital media mix and interactive advertising industry. […]
Protective Enclosures Company is providing The Display Shield weatherproof digital signage display enclosures for Trump International Beach Resort, located in Sunny Isles Beach near Miami Florida, the company announced. The units will protect the resorts outdoor displays from salt water corrosion and harsh heat, which are typical threats to displays located in outdoor coastal areas. […]
Holden’s Digital Out-of-Home Campaign Expands Time Sensitive Brand Messaging Beyond Traditional Media Reach. AUSTRALIA — Nearly 90% of Australia’s population lives in urban areas such as Melbourne and Sydney, and that provides a significant advantage for digital out-of-home (DOOH) advertising network providers to reach on-the-go consumers. […]
It's a simple but brilliant idea - show the face of a man yawning and you might just yawn yourself. This is the idea behind Sebastian Errazuriz's new installation in Times Square, A Pause in the City That Never Sleeps. Each night in January, from 11:57pm to midnight, Times Square's electronic billboards will show a continuous yawn on a loop. […]
Easyart, Posterscope and Verifone Media (a division of Verifone) have launched a campaign to promote up-and-coming British artists through interviews to be screened in thousands of London black cabs. […]
Science fiction is fast becoming reality if trends in automotive advertising are anything to go by. Car maker Lexus is set to unveil a series of intelligent, super-sized ads on billboards in key locations across the country on Monday. The billboards can tell what type of car you're driving, and will tailor a message just for you. […]
Researchers in Austria say they have developed a new kind of display technology that could result in giant billboards and jumbotron screens projecting massive 3-D images with no need for glasses. The technology actually appears to blur the line between 3-D displays and holograms in that hundreds of different images can be projected at different angles. […]
Hardee's is testing Windows 8-based self-order kiosks in 30 restaurants, with plans to include additional sites in coming months. […]
TRACAB data will enrich fans' experience through instant virtual replays, second-screen applications and streaming to arena video walls. […]
Some important announcements and key insights related to digital signage were offered during NRF15. The 12th annual Store Systems Study by NRF, IHL Group and Retail Information System News reported on its survey of digital investment trends by the largest retailers. […]
By: Kate Cochrane. The annual supershow that is CES 2015 finished on Friday (9th January). True to form, a tidal wave of technology was unveiled across the spectrum, including the mandatory oddities like the Selfie Brush and the Sexfit. […]
Clear Channel UK has been awarded the Glasgow Street Furniture contract by Glasgow City Council. The contract, which came into effect on 3rd January, is for a period of five years, with the option to extend for up to 60 months. […]
Guests and airline crews can review the live national radar picture as they verify their airline flight status and gate information. […]
