Many of the advertisements that companies ran during the Super Bowl reflected themes that advanced a societal aim. On the surface these ads seem completely altruistic. Deeper examination reveals that they reflect the company embracing a purpose for their business that benefits both their bottom line and society. […]
Mobile optimization could have been a big boost to advertisers shelling out the $4.5 million required for a spot during Super Bowl XLIX. Except it wasn't for many brands. According to a new survey out from wywy fewer than half of Super Bowl advertisers properly optimized home pages to coordinate with ads and only about one-third optimized mobile screens to properly display products. […]
Over the years, we’ve seen an evolution in the type of ads featured in the Bowl, and a corresponding change in the marketing technologies that shape and deliver them. […]
We all know that advertising on mobile will be huge – probably the biggest money-spinner ever seen in the advertising world, never mind the telco world. But mobile advertising has a start-stop, keep trying to get going, history. A new mobile landscape (again) Our industry is always in flux, so it’s hard for adjacent industries, like advertising, to make sense of. […]
The Harwall Arena in Finland recently went through a modernization program that included 240 new displays located around the facility, all intended to raise the fan experience. The screens were put in and are now managed by local solutions partner iConnect, using ComQi’s EnGage platform on 60 media players. […]
Kim K and Mindy were funny; Budweiser and Nissan were not. Tim Hill takes a look at the best of the adverts from the biggest day in US sports. […]
Khan will lead a discussion entitled “Big Data – Small Screen Insights” to educate participants on emerging measurement techniques in the DOOH arena. […]
Totaling approximately 63,800 square feet, this non-traditional LED video display will be more than five stories high and three times as large as the current largest single display board in the NFL. […]
The round-up of Raspberry Pi digital signage options is among the most popular posts on this blog, so the steady stream of people looking to trim hardware costs to the barebones for their signage project will be intrigued to know there is now a Raspberry Pi 2. […]
I’m not what you’d call enthusiastic about the approach the client has taken to content design here – too much, too little, where to start – but I do like back-end integration that Burlington, ON-based ADFLOW Networks has put together for TravelCenters of America. […]
Create the majority of your marketing assets upfront, all at the same time, then deploy as required. […]
The LCD industry is changing rapidly and in order to catch up with the dynamics more frequently, we publish MarketWise-LCD Industry Dynamics every month. Here are key takeaways from the January report. Japanese LTPS panel makers are offering low-priced high-end smartphone panels. […]
I am actually in my office all week, so there’s time finally to get tickets moving on the 6th annual Preset Group DSE Mixer. They’ll go up at noon tomorrow, and I will post the link tomorrow at that time, as well as Tweet about it. Typically, tickets go in 24-48 hours. […]
The streaming solution delivers high-quality sound from any source, including digital signage, via a free downloadable app for iOS and Android devices. […]
TravelCenters of America will deploy ADFLOW's digital signage systems at many of its TA Truck Service and PetroLube Truck Service Centers locations. […]
