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The pros and cons of using smart displays for digital signage (Maurice Doran)

Some of the biggest names in electronics have been selling smart LCD screens that feature on board media players.  At first glance this seems a great idea but are smart displays for everyone?This article is a reflection on the pros and cons of this approach so you can make an informed choice when selecting the right technology for your project. […]

mauricedoranconsulting.blogspot.com
Mon, Jan 19, 2015 at 2:08 PM

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Stephanie Gutnik on DOOH-bai: SGI Dubai 2015 and Digital Signage in the UAE

The United Arab Emirates is situated in the Middle East, a region brimming with tradition and traditional advertising. Out-of-home is plentiful, especially in Dubai where large format signs spanning blocks and storeys are used to hide construction sites from passing traffic. In stark contrast to the old, Dubai is all about the new, the first, the biggest. […]

Mon, Jan 19, 2015 at 11:52 AM

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AT&T Powers McDonald’s Digital Menu Boards

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policychargingcontrol.com
Mon, Jan 19, 2015 at 11:17 AM

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Yawning Video Takes Over Times Square Billboards

The 3-minute video is shown simultaneously on approximately 50 different screens and features the artist yawning in black and white. […]

digitalsignageconnection.com
Mon, Jan 19, 2015 at 10:53 AM

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Ask the Board: Making the Case for Expansion or Enhancements

When planning an expansion or enhancement to an existing digital signage installation, what considerations should be taken to substantiate such an investment in order to assure approval? […]

digitalsignageconnection.com
Mon, Jan 19, 2015 at 10:01 AM

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DOOH-bai: SGI Dubai 2015 and Digital Signage in the UAE

Dubai, a city of sand and glass. Digital signage in Dubai Mall. SGI Dubai 2015. […]

broadsign.com
Mon, Jan 19, 2015 at 9:00 AM

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Popular Montréal Bar Gets a Twitter and Instagram Feed

Groupe Viva has developed a management platform for the two social media sites for its client 2 Pierrots. […]

digitalsignageconnection.com
Mon, Jan 19, 2015 at 8:38 AM

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DOOH-bai: SGI Dubai 2015 and Digital Signage in the UAE

Digital signage should be considered as a chameleon. It’s format and purpose varies across verticals and countries, occupying significant space on American freeways and noticeable nooks in European boulevards. […]

Mon, Jan 19, 2015 at 8:00 AM

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GovComm Offers New Proof-of-Play Solution for Digital Signage Advertising (DSConnection)

GovComm engineers reveal new video camera technology that captures large format digital billboard displays at close range. […]

digitalsignageconnection.com
Mon, Jan 19, 2015 at 7:55 AM

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A2aMEDIA Announces Digital Ad Display Installation in Philadelphia

Mediamesh technology adorning the rebranded Lits Building marks beginning of Market St. East revitalization. […]

digitalsignageconnection.com
Mon, Jan 19, 2015 at 7:33 AM

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inLighten Introduces Argo Digital Signage HDMI Stick With Windows

Company offers ultra-compact, full-function player with full version of Windows operating software. […]

digitalsignageconnection.com
Mon, Jan 19, 2015 at 7:19 AM

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Posterscope: Unlocking the value of real-time for OOH advertisers (report)

This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding. ‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. […]

slideshare.net
Sun, Jan 18, 2015 at 8:03 PM

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First Digital Signage HDMI Stick with Windows

inLighten releases Argo, a thumb-sized digital media player for digital signage applications that the amker says is the first of its kind to feature a Windows Operating System."Argo was created for organizations that seek the savings in hardware and installation costs made possible through stick-sized media players, while maintaining the consistency of their Windows-based environments," says inLighten CEO, Dan Snyder. […]

feedproxy.google.com
Sun, Jan 18, 2015 at 6:00 PM

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screenmediadaily: Second-Screen Ad Synching Provides Brands with New Storytelling Opportunities

UNITED KINGDOM — Consumers will see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages on digital devices, including desktops, laptops, mobiles and tablets, according to Millward Brown, a leading global research agency. […]

Sun, Jan 18, 2015 at 2:30 PM

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The ARF explores How Advertising Works with the Leaders at CES (source – Linkedin Pulse)

This blog will share highlights from our 1:1 interviews with Gayle Fuguitt, The ARF CEO and desktop from all of our Member constituencies – Advertisers, Agencies, Media and Media Tech firms and Solutions providers. One theme that emerged is “the more things change, the more they stay the same”. […]

linkedin.com
Sun, Jan 18, 2015 at 1:49 AM

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