Network of 33 Dynamic Self-Service Kiosks Aims to Enhance Customer Service for VIA Rail Canada Passengers. MONTREAL, Jan. […]
The bylaw limits digital billboard locations to major thoroughfares including Mayor Magrath Drive and Crowsnest Trail, and sets conditions for billboard owners who want to switch from conventional paper-based boards to the more expensive digital models. The new law also restricts the signs’ night-time brightness, and requires them to be shut down between 11 p.m. and 6 a.m. […]
Exterion Media Group, the European outdoor advertising company owned by private equity firm Platinum Equity LLC, is exploring strategic alternatives, including a major acquisition, according to people familiar with the matter. Platinum Equity has hired Royal Bank of Canada to help identify the best option for Exterion, the people said this week. […]
FrameWorks helps agencies and end users create, target and schedule digital signage content to large digital out-of-home networks. […]
Choosing to advertise on billboards is a great way to get your brand or product in the public eye, but with the sheer amount of competition for advertising space, it’s a good idea to make your billboards stand out – sometimes even literally. Here’s a selection of some of the most impressive 3D billboards in recent years from companies who have gone the extra mile to stand out from the crowd. […]
I’m way out of town this week, in Manila, where it is 30 Celsius (86 F) and blue skies. But I’m also in a hotel room catching up on emails between meetings, so my only encounter with the pool has been walking by it. Nice to be somewhere warm, but it came with 17 hours of plane rides and lotsa meetings and little R&R. […]
By Josh Kruter, Vice President, Digital Product, Clear Channel Outdoor. With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go. […]
The company best known for its television ratings is being underrated by Wall Street. Shares of Nielsen have suffered recently amid concerns about the health of TV advertising, public gripes from clients over the deficiencies of its measurement system and a perception that competition is mounting. The company’s stock has been flat over the past year in a rising stock market. […]
Interactive. It's a word that very few of us used 10 years ago, and its meaning has changed significantly in the digital age. Nowhere is the trend toward interactive media more intriguing than in outdoor digital signage. […]
When it comes to positioning your brand, there’s an emerging technology that’s making a massive impact on today’s forward-thinking retailer’s business — digital signage. […]
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Mobile marketing is not a switch brands can flick on once they decide that they want to make more of the channel - a mindset marketers will only break once they start treating it as a way people behave, according to Mindshare’s global mobile director James Chandler. Mobile has huffed and puffed as an advertising tool, promising brands untold riches but often falling short of the hype. […]
U.K.-based Aston University Engineering Academy has recently implemented the technology solution to communicate with students more effectively. […]
These five tips will help keep your digital signage messages concise. […]
