Raw Feed & Search

AdAge: Sensory Marketing Is the Next Frontier in Mobile Advertising

As mobile usage accelerates, we're seeing more marketers and more dollars flowing into this platform. But for all its promise, mobile ad technology still hasn't realized its full potential. Aside from location-based targeting, which can only be done effectively in mobile, all other mobile ad offerings are just smaller, less-effective versions of desktop ad units. […]

adage.com
Wed, Jan 21, 2015 at 2:45 PM

Permalink

LATimes: Lamar Advertising to put up signs backing six L.A. council candidates

A billboard company challenging Los Angeles' restrictions on digital signs has disclosed plans to donate tens of thousands of dollars in advertising to help Councilman Jose Huizar and five other candidates, all but one of them incumbents, in the March 3 election. Lamar Advertising Co. […]

latimes.com
Wed, Jan 21, 2015 at 2:41 PM

Permalink

L.A. Bus Shelters Minus Booze Ads Equals Public Health Victory Over Big Alcohol

PRNewswire-USNewswire/ -- Alcohol Justice joined with Los Angeles-based coalition - NoAlcoholAds.org - to thank members of the Los Angeles City Council today for passing an ordinance long-sought by public health advocates to ban alcohol ads from L.A. city-owned and controlled property. […]

Wed, Jan 21, 2015 at 2:34 PM

Permalink

Beacon technology senses shoppers’ habits to make advertising personal (post-gazette)

By Deborah M. Todd / Pittsburgh Post-Gazette. Walking by a department store perfume counter, a woman passes a digital sign glowing with the image of her favorite scent. […]

post-gazette.com
Wed, Jan 21, 2015 at 2:32 PM

Permalink

20 Questions to Ask Before Upgrading Existing Digital Signage Installations (DSConnection)

Getting the go-ahead for expanding a digital signage network can often involve "delicate" conversations. […]

digitalsignageconnection.com
Wed, Jan 21, 2015 at 2:11 PM

Permalink

MediaPost on IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome

Nearly one in 10 enterprise marketers work with more than 30 different ad tech tools regularly. The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper released Tuesday. […]

mediapost.com
Wed, Jan 21, 2015 at 1:40 PM

Permalink

DSE 2015 Seminar to Focus on Overcoming Communications Challenges

Attendees will learn how to overcome challenges when leveraging visual communications across multiple platforms. […]

digitalsignageconnection.com
Wed, Jan 21, 2015 at 1:39 PM

Permalink

Outdoor-advertising firm Fairway Media sold

Acon Investments and MidOcean Partners have completed the sale of their portfolio company, Duncan-based Fairway Media Group LLC, to investment funds affiliated with Chicago-based private equity firm GTCR, a statement said. […]

gsabusiness.com
Wed, Jan 21, 2015 at 12:41 PM

Permalink

Danny Rose wins Digital Signage DIGI Award 2015 for ‘Play Me!’ at Vivid Sydney 2014

Paris, France – Play Me! an interactive 3D projection mapping spectacular created by French multimedia artists, Danny Rose for Vivid Sydney, an 18 day festival of music, light and ideas, has won the Judges Choice Award for Play Me! at the DIGI Awards 2015 in New York City. […]

broadcastingcable.com
Wed, Jan 21, 2015 at 11:27 AM

Permalink

DSToday: Microsoft snaps digital signage to create ‘world’s largest photo booth’

Seattle-area Microsoft Stores shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their own smiling faces to the stores' 150-foot video walls, according to an announcement from Microsoft. […]

digitalsignagetoday.com
Wed, Jan 21, 2015 at 11:23 AM

Permalink

FOX Gracepoint DOOH Campaign

 […]

Wed, Jan 21, 2015 at 10:33 AM

Permalink

Research Reveals Hyper-Relevance as Key to Winning the Digital Consumer (DSConnection)

Cisco survey indicates retailers who offer Internet of Everything experiences can capture 15.6 percent profit improvement. […]

digitalsignageconnection.com
Wed, Jan 21, 2015 at 9:29 AM

Permalink

DOOH Installation of the Week: Motion-Mapped Urban Adventure Showcases New FIAT

Projection Artworks uses unique projection campaign to display new Panda Cross in unexpected places throughout London. […]

digitalsignageconnection.com
Wed, Jan 21, 2015 at 9:07 AM

Permalink

JCDecaux launches South Bank SE1

N […]

avinteractive.com
Wed, Jan 21, 2015 at 4:23 AM

Permalink

Looking for inspiration in all the right places

Digital signage can be a hungry beast and if you don’t feed it good content, it will wither and die. So you work on your message to make sure it’s relevant and you update your content often to keep it fresh…  but how much time do you actually spend on the presentation itself? The best communicators will tell you it’s important to shake things up every now and then. […]

connectedsign.com
Wed, Jan 21, 2015 at 12:21 AM

Permalink