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The growing impact of digital out of home adverts

With the growth of digital technology comes the growth of digital out of home advertising, and investments in digital billboards, posters and interactive outdoor advertisements are expected to increase by over 14% each year until at least 2017.Research has shown that the average global consumer is exposed to various kinds of digital out of home media for 14 minutes each week, with this amount obviously significantly higher for those who live in major cities such as New York and London. […]

feedproxy.google.com
Thu, Feb 5, 2015 at 11:03 AM

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Sharp Launches Its First Professional Grade 4K Ultra HD Display

Ultra-slim display is designed for 24/7 operation for digital signage and other commercial installations. […]

digitalsignageconnection.com
Thu, Feb 5, 2015 at 10:07 AM

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ClearOne Releases Economical VIEW Pro Decoder for Digital Signage

Lower cost addition to VIEW Pro family of encoders and decoders broadens the company's line of professional media streaming solutions. […]

digitalsignageconnection.com
Thu, Feb 5, 2015 at 9:59 AM

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DOOH ad tech: Chico’s In-Store Digital Network Runs On Chromeboxes (16:9)

You know that argument you hear from vendors, that serious end-users with a lot of scale will never go with free software solutions and entry-level hardware? It’s probably true in a lot of cases, but not always. And I think things are shifting, in part because of who is now working with free. […]

sixteen-nine.net
Thu, Feb 5, 2015 at 9:27 AM

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Milan Expo 2015 builds smart city with Telecom Italia and Cisco

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computerweekly.com
Thu, Feb 5, 2015 at 12:19 AM

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Ask the Board: How Internet of Things affects DOOH advertising (DSConnection)

What are the biggest and most meaningful changes to date in the way in which the Internet of Things has affected digital out-of-home, and what changes should be anticipated? […]

digitalsignageconnection.com
Wed, Feb 4, 2015 at 11:52 PM

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Vistar CEO on how to bridge mobile and digital out-of-home advertising (untetherTV)

Mobile has introduced us to interactive, contextual advertising and, for most of its life, has been limited to the small screen we carry around. These days big data, digital screens and beacons married with good CRM software leads to a wealth of online AND offline abilities – exactly where Michael Provenzano and his company Vistar Media call home. […]

Wed, Feb 4, 2015 at 11:44 PM

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Crystal Announces New “Almost” Square Digital Signage Display

The 20-by-22-inch digital signage display can be used for mosaic video walls or in outside sunlight readable applications and store windows. […]

digitalsignageconnection.com
Wed, Feb 4, 2015 at 10:27 PM

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Stephanie Gutnik interviews Sarah Parkes, Managing Director at Eye Airports

“It was the challenge of a new media arena, particularly one in such good health and with significant growth potential which enticed me to move into the out-of-home advertising industry. This, coupled with the exciting airport environment where there are endless opportunities to create fantastic advertising campaigns, really got me hooked. […]

Wed, Feb 4, 2015 at 4:50 PM

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Post-mortem: Top 10 2015 Super Bowl Ads Based On Reach And Sentiment (adrants)

Adknowledge's TriVu media crunched the numbers to arrive at an understanding of the the real Super Bowl Ad winners based on data and true "video buzz". To assemble the list of top ten TriVu worked in partnership with data science firm TeraCrunch to analyze over 200 million views and nearly a million comments on YouTube. […]

adrants.com
Wed, Feb 4, 2015 at 4:48 PM

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Retail Evolution Summit Feb 17 – 19, 2015, San Francisco, CA – Updated Agenda

The Retail Evolution Summit is an education gathering of marketers, designers, technologists and digital innovation leaders from key fashion, beauty and lifestyle brands. The interactive forum combines a speaker lineup of retail design thought leaders, Lee Peterson and David Kepron, and consumer insights from Todd Hale (formerly of Nielson). […]

Wed, Feb 4, 2015 at 4:16 PM

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DOOH Campaigns: Capital launches live London OOH music feed

Capital is streaming tracks played on the breakfast, mid-morning and drivetime shows on digital Outdoor Plus billboards, to persuade commuters and workers to switch over to the station. […]

mediaweek.co.uk
Wed, Feb 4, 2015 at 4:04 PM

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Lamar battles for added digital side on I-91 billboard in Chicopee; seeks delay on 2 Springfield signs (masslive)

SPRINGFIELD - Lamar Central Outdoor LLC, which has been unsuccessful thus far in trying to locate two digital billboards in Springfield, has also been blocked in trying to add a second side to its digital billboard on Interstate 91 in Chicopee. […]

masslive.com
Wed, Feb 4, 2015 at 4:01 PM

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Aerva Software Powers Philly’s First Digital Billboard for Advertising

The cloud-based digital media platform drives media and ads atop the rebranded Lits Building. […]

digitalsignageconnection.com
Wed, Feb 4, 2015 at 3:19 PM

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Planar to Unveil Transparent OLED Technology at ISE 2015

The next-generation transparent technology changes how information is displayed in settings ranging from retail merchandizing to museum exhibits to corporate lobbies. […]

digitalsignageconnection.com
Wed, Feb 4, 2015 at 3:10 PM

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