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Insight into South Africa’s DOOH: The 24/7 free-to-see medium (themediaonline)

Billboard advertising is to many is the traditional out of home (OOH) advertising format, but there has been significant global growth in digital OOH (digital boards and place-based networks) in recent years. A definite trend is the growth of digital as many more new sites are being developed, says Michele Munro. […]

themediaonline.co.za
Tue, Jan 27, 2015 at 1:49 AM

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NYTimes: Times Square’s Crushing Success Raises Questions About Its Future

The Crossroads of the World has never been more popular. And that is becoming a problem. More people than ever are packing into Times Square — from across the world, the country and the rest of New York City. […]

nytimes.com
Tue, Jan 27, 2015 at 1:35 AM

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Consumers Say Ads Are Now Less Informative About Products

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mediapost.com
Mon, Jan 26, 2015 at 4:34 PM

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Adotas: Why 2015 Is The Year For Mobile Advertising

Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, but do so responsibly. As the technology available becomes richer, and as consumers continue to become more entrenched in mobile, the opportunities to engage with them continue to increase. […]

adotas.com
Mon, Jan 26, 2015 at 4:33 PM

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Piccadilly Circus-style advertising boards proposed for Brixton

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brixtonblog.com
Mon, Jan 26, 2015 at 4:08 PM

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OrcaTV Launches Network to Boost Campus Engagement

The digital media company has established its “Campus Life Channel” to engage students, faculty and staff through original content and social media. […]

digitalsignageconnection.com
Mon, Jan 26, 2015 at 3:48 PM

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Investors Book Profit on the Price Strength of Outfront Media Inc

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Mon, Jan 26, 2015 at 3:45 PM

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Ten reasons why you should attend ISE 2015

1. It’s the largest AV tradeshow ever held in Europe Over 50,000 people from 150 countries are expected to come to the Amsterdam RAI between 10 and 12 February, when in excess of 36,000sqm of net floor space will be taken by more than 1,000 companies, which are launching a plethora of new products. […]

Mon, Jan 26, 2015 at 3:41 PM

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Navori Opens Office in Germany to Support Regional Growth

Digital signage industry veteran Thomas Pollum will lead sales and business development efforts across three German-speaking countries. […]

digitalsignageconnection.com
Mon, Jan 26, 2015 at 3:16 PM

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Intel beefs up its NUC line with faster processors, better specs

Android gets a lot of press with their digital signage devices but that isn't stopping Intel from expanding its PC offerings.  In fact, Intel's NUC or Next Unit of Computing line will expand with more processor options for 2015.  NUC models will soon be available with an i3, i5 or i7 processor. […]

mauricedoranconsulting.blogspot.com
Mon, Jan 26, 2015 at 2:20 PM

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JCDecaux wins the advertising concession at Golfe de Saint-Tropez Airport

Paris, - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Airport, the Group’s world-leading subsidiary specialising in airport advertising, has been awarded the contract to operate the interior and exterior advertising concession at Golfe de Saint-Tropez Airport. […]

Mon, Jan 26, 2015 at 12:07 PM

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JCDecaux wins the advertising concession at Golfe de Saint-Tropez Airport

Paris, 26 January 2015 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Airport, the Group’s world-leading subsidiary specialising in airport advertising, has been awarded the contract to operate the interior and exterior advertising concession at Golfe de Saint-Tropez Airport.Under the contract, which has been effective since 1 January 2015, JCDecaux Airport is providing premium digital and large-format solutions, notably including a billboard visible from the runway.Golfe de Saint-Tropez Airport is a small-scale airport located close to most of the region's leading business centres, making it an ideal choice for business flights. […]

Mon, Jan 26, 2015 at 11:44 AM

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Christie Says 50K+ MicroTiles Now Lit Globally

Christie has pushed out a news release that talks about an expanded warranty for its MicroTiles displays, but contains the more interesting information about the global footprint. The company says it has now shipped more than 50,000 units for roughly 1,000 installations worldwide. […]

sixteen-nine.net
Mon, Jan 26, 2015 at 11:24 AM

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The year ahead

DOOH.com (part of the Curb Media Group) achieves 7 pioneering DOOH solutions in its first year: – First digital crowd sourced marathon for Campaign’s CityLive Challenge – First sponsored multistage advertising campaign for Pride in London – First live digital petition ­for Amnesty – First in-loop campaign for Fairy Liquid sponsored interactive multiplayer game with Ocean Outdoor in Westfield – First and largest DOOH screen in France, with live broadcast for Cannes, Simon Cowell’s X Factor and BGT beach party – First interactive touch screen make up matcher from the beauty industry for Clinique – UK’s longest running DOOH ad campaign for Book Club – First travel comparison engine and audience language recognition commercial for Heathrow Express When founded in February 2013, we set out to revolutionise the DOOH sector using innovative technology to deliver state of the art socially driven campaigns, without complex and costly procurement models. […]

Mon, Jan 26, 2015 at 11:18 AM

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DSToday: LG now shipping full new digital signage product lineup in US

New video wall and digital signage screens from LG Electronics — a new generation of commercial displays with wide viewing angles and super-narrow bezels — are now available in the U.S., according to an announcement from LG Electronics USA. […]

digitalsignagetoday.com
Mon, Jan 26, 2015 at 11:12 AM

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