Kumho Tire launches an interactive game in a Times Square subway station to raise awareness about the brand. […]
The $859,000 FHWA study had been eagerly anticipated by local agencies across the country, including some that held up permit decisions on electronic billboards to await federal guidance. They hoped the report would shed light on whether the visually stunning digital signs, which change messages every few seconds, might pose a threat to traffic safety. […]
NEW YORK, (BUSINESS WIRE) -- Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor CCO, +0.00% and a subsidiary of iHeartMedia Inc., announced today that its in-airport TV network, ClearVision, is now available and broadcasting as GRR-TV at Gerald R. […]
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Internet service providers, long dogged by consumer dissatisfaction, have been anxiously watching over the past 18 months as the search giant encroaches on their turf. This was not their typical competitor, but a lovable brand with unpredictable, bottomless ambition. […]
[Promo for AdForm -Ed.] Programmatic advertising has for too long been viewed as a pure direct response medium, focused on remnant inventory. The technology has reached such a stage of maturity, driven by full-stack service providers, that brands can run these campaigns across premium inventory on multiple screens, with solid audience data, real-time bidding support and robust metrics. […]
NEW YORK, /PRNewswire/ -- Videology (videologygroup.com), one of the world's leading video advertising technology platforms, found U.S. marketers are embracing more sophisticated methods of targeting and execution compared to a year ago. According to an analysis of Videology's platform in the fourth quarter, 94% of U.S. […]
The low-profile, fanless, quad-head PCI-Express card provides the professional-grade performance and reliability systems integrators need in multi-screen applications. […]
Launched as GRR-TV, the digital out-of-home network will feature original content and advertising for GFIA's more than two million annual passengers. […]
What challenges do you face when repurposing content that was developed for other media for digital signage? […]
New Zealand, from a distance, looks freakin’ amazing, so news that the country’s main digital signage solutions company is for sale gets the squeaky little wheels in my head turning. If only I had investment and operating capital … However … I don’t. […]
Red Radium's new technology combines advanced programmatic, addressable and multi-screen technologies in support of Bulzi's viewable media property. […]
ChargeItSpot has rolled out a new Bandar Foods-sponsored phone charging station at Whole Foods to build product brand awareness and spur sales. […]
