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OUTFRONT Media Invests in Better Audience Measurement and Integration with Programmatic Platforms

OUTFRONT Media (NYSE: OUT), formerly CBS Outdoor, has made a key hire to further its digital future with the appointment of James Price as its Senior Vice President, Data Insights & Programmatic Product. The use of data to support client decisions and audience measurement has become even more important. […]

prnewswire.com
Mon, Mar 2, 2015 at 7:32 PM

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16:9: Digital Signag Expo Issues Big Name Attendee List

Here’s the list vendors really care about when they stumble in with their coffees in the minutes before the DSE 2015 exhibit all opens – prospective buyers. The trade show has released a sample list of attendees – understandably curated to highlight those large companies and well-known brands that will get sales people excited. […]

sixteen-nine.net
Mon, Mar 2, 2015 at 7:30 PM

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Media Post: Captivate Gets Rebrand, Part Of Expansion Efforts

Place-based video network Captivate, which provides digital displays in office buildings, has revamped its presentation with a new on-screen look for content and advertising. The makeover is part of a larger rebranding of the company as it expands through acquisitions and new commercial real estate partnerships. […]

mediapost.com
Mon, Mar 2, 2015 at 7:28 PM

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AdAge: Mobile Marketers to Brands: Less Is More

Marketers specializing in mobile no longer have to fight for scraps: mobile has become a part of client budgets. Now, it needs to get much better. That was the consensus from the opening panel for a day-long industry conference, organized by IAB, Facebook and Nasdaq at the Mobile World Congress. […]

adage.com
Mon, Mar 2, 2015 at 7:24 PM

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DSToday: What happens at ISE doesn’t stay at ISE (it goes to DSE…)

What happens at ISE doesn’t stay at ISE. It goes to Vegas for DSE. Digital Signage Today and Peerless-AV recently hosted a well-attended webinar focusing on digital signage trends in 2015, "Hot Digital Signage from ISE 2015: What to Expect at DSE 2015. […]

digitalsignagetoday.com
Mon, Mar 2, 2015 at 7:21 PM

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Five ad trends for marketers before Mobile World Congress

Digital advertising growth has traditionally been driven by desktop and online. With brands increasingly adopting an omnichannel approach, mobile is pivotal to ad success. It brings all other platforms together due to the personal experience it offers. […]

marketingmagazine.co.uk
Mon, Mar 2, 2015 at 7:19 PM

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Warc: AOL focuses on mobile video

NEW YORK: Internet giant AOL is planning "bold moves" in mobile, with video set to be at the heart of its plans for the coming year, according to CEO Tim Armstrong. Already half of AOL's monthly visitors are mobile, and more than half its ad revenue comes from multiplatform sales, including mobile. […]

warc.com
Mon, Mar 2, 2015 at 7:13 PM

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medium-backchannel: For Marissa Mayers, the future is in mobile

Last year it reaped over a billion dollars of revenue in mobile ads — a business that didn’t exist at Yahoo when Mayer arrived. It bought Tumblr, which has 460 million users and is growing faster than Instagram. Yahoo has also built a system that allows app developers — the royalty of the new mobile age — to popularize and monetize their products. […]

medium.com
Mon, Mar 2, 2015 at 6:59 PM

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AdWeek: AOL wants a spot in the mobile ad race

Despite its adulthood, AOL finds itself at the very beginning of a whole new era. Yes, the once and future king of dial-up faces the daunting task of figuring out its mobile strategy. CEO Tim Armstrong is clearly confident AOL is still a dominant and decisive Internet company, one that beats rivals and consumers to the next digital levels. […]

adweek.com
Mon, Mar 2, 2015 at 6:51 PM

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Understanding CMS Fees is Critical First Step before Purchase

The best piece of advice is to urge your vendor to be as transparent as possible in what their fees include and do not include before making a decision and agreeing on a price. […]

digitalsignageconnection.com
Mon, Mar 2, 2015 at 4:13 PM

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DSE 2015 Booth Field Guide: Visionect

Ursa Primozic, Visionect Booth 2828 (E Ink) Why do people going to DSE need to put your company on their Must See list of booths? Visionect will be launching the 9.7’’ and 13.3’’ electronic paper development kits at DSE 2015. These development kits are out-of-the-box digital signs that use E Ink’s electronic paper displays and are running on Visionect’s digital signage platform. […]

sixteen-nine.net
Mon, Mar 2, 2015 at 3:04 PM

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Digital Retail Experience Helps Blue Jays “Celebrate the Fan”

From the digital entranceway, eye-catching digital hat wall, live game feeds and touchscreen kiosks to design customized jerseys, the Toronto Eaton Centre Jays Shop creates an emotional and innovative experience. […]

digitalsignageconnection.com
Mon, Mar 2, 2015 at 3:03 PM

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Captivate Tweaks Elevator Screen Designs; Drops Network In Branding

The media company that has some 12,000 screens in elevators – making it among the largest digital sign deployments in North America – has monkeyed with its screen design and unveiled a new brand that drops the “Network” part of its name. The big shifts are a new time and temperature window design to sync the visuals to weather conditions, and more full-screen content. […]

sixteen-nine.net
Mon, Mar 2, 2015 at 2:48 PM

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Ask the Board: Maintaining Audience Interest

As digital signage is becoming more commonplace in a wide variety of uses, what are good content or technology strategies to maintain the interest of the audience to keep them from becoming desensitized to the medium? […]

digitalsignageconnection.com
Mon, Mar 2, 2015 at 2:39 PM

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OUTFRONT Media Hires James Price To Lead Data Management And Programmatic Product

New Hire Supports Digital Platform Expansion NEW YORK, March 2, 2015 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT) has made a key hire to further its digital future with the appointment of James Price as its Senior Vice President, Data Insights & Programmatic Product. A recognized leader in the digital media industry, Price was a pioneer of programmatic distribution and data capture. […]

Mon, Mar 2, 2015 at 9:00 AM

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