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Is Projection Mapping Digital Signage? Nope.

I saw a few tweets last night after the Katy Perry lip sync medley halftime at the Super Bowl gushing about how cool the digital signage was at the big game. That's some serious #digitalsignage at the #SuperBowI this year. @NEC @DSExpo @sixteennine @katyperry pic.twitter.com/6A1RZiJsuW — Route 802 (@Route802) February 2, 2015 Well … yes, the projection mapping was kinda sorta cool. […]

sixteen-nine.net
Mon, Feb 2, 2015 at 12:10 AM

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A Campaign to Inspire the Best in All of Us

The Foundation for a Better Life, a nonprofit focused on creating public service campaigns to communicate the kinds of values that can make differences in our communities, has been giving the public little reminders since 2001, when it started the billboard campaign Pass It On, in collaboration with the Outdoor Advertising Association of America, across the nation in most public spaces. […]

oaaa.org
Sun, Feb 1, 2015 at 8:00 PM

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philly: Times Square comes to Old City

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philly.com
Sun, Feb 1, 2015 at 7:43 PM

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Gigaom: A guide to New York’s plan to cover the city in Wi-Fi hotspots

In December, New York City agreed to permanently change its cityscape and provide internet access on street corners sporting download speeds that are an order of magnitude faster than those available in many people’s homes in the five boroughs. CityBridge, a for-profit consortium of four companies, will rip out old payphones and install new internet infrastructure in its place. […]

gigaom.com
Sun, Feb 1, 2015 at 7:38 PM

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A Campaign to Inspire the Best in All of Us

The Foundation for a Better Life, a nonprofit focused on creating public service campaigns to communicate the kinds of values that can make differences in our communities, has been giving the public little reminders since 2001, when it started the billboard campaign Pass It On, in collaboration with the Outdoor Advertising Association of America, across the nation in most public spaces. […]

oaaa.org
Sun, Feb 1, 2015 at 7:00 PM

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FBI uses billboards to seek new leads in 1994 shooting of Missouri trooper

FBI officials released photographs Monday of new public service announcements being posted on billboards in connection with an old case. […]

oaaa.org
Sun, Feb 1, 2015 at 7:00 PM

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Download the Official ISE 2015 Digital Signage Route Planner (invidis)

This planner covers exhibition areas such as: Display Technology; Content Management; Retail Solutions and Global Advertising. […]

invidis.de
Sun, Feb 1, 2015 at 11:35 AM

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cbsnews: Building a giant stadium scoreboard for the SuperBowl (interview with Daktronics)

R […]

cbsnews.com
Sun, Feb 1, 2015 at 3:40 AM

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Savvy Consumers Are Aware of Marketing Tactics and Are Playing the Game to Their Advantage

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Sat, Jan 31, 2015 at 3:48 PM

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Lamar Outdoor Advertising seeks to withdraw its permit requests for two digital billboards in Springfield, seeking to rally support and reapply

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masslive.com
Sat, Jan 31, 2015 at 3:43 PM

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The Tennessian: Media’s transformation is rapid and continuing

David Bohan, For The Tennessean. People don’t consume media as they once did. Communication channels keep emerging, and consumers can get actively involved in marketing messages. […]

tennessean.com
Sat, Jan 31, 2015 at 12:05 PM

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Newsweek: Gay Dating App Scruff Puts 48-Foot Digital Billboard Near Super Bowl Stadium, Sees Usage Uptick

As football fans make the drive to Arizona’s University of Phoenix Stadium for the Super Bowl, they will see two 48- by 14-foot digital billboards featuring a couple of buff men in a locker room, holding footballs. The first ad is on the highway leading up to the arena, with the second directly next to the stadium in the parking area. […]

newsweek.com
Sat, Jan 31, 2015 at 12:09 AM

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DOOH Campaigns: Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game (trendhunter)

Taking inspiration from bars being hubs for social activity, Carlsberg created beer taps that were able to bring people together in another way. Customers were encouraged to take photos of themselves and post them to Instagram with the #BarBandits tag, which was connected to a TV screen hosting a game in the bar. […]

trendhunter.com
Fri, Jan 30, 2015 at 6:03 PM

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Posterscope host ‘The Pioneers’ – An audience with Sir John Hegarty

On the morning of the 13th January, Posterscope welcomed the media community to its inaugural ‘The Pioneers’ event which to0k place at the Soho Hotel. The guest of honour was Sir John Hegarty, Worldwide Creative Director and Founder, Bartle Bogle Hegarty (BBH). […]

pioneeringooh.com
Fri, Jan 30, 2015 at 5:16 PM

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Dave Haynes’ Preset DSE Mixer Sponsors Set

  The details are coming together on the annual Preset Group DSE Mixer, and barring something crazy, I should have ticket registration up early next week for the March 10 event. As always, there is a cap on attendance, and the tickets tend to go as fast as within 24 hours. […]

sixteen-nine.net
Fri, Jan 30, 2015 at 3:16 PM

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