Programmatic is a term that made its way into adland under a cloud of smoke and a distortion field of mirrors. Buzzwords, sales talk and technical lingo have hampered understanding and uptake of what will become standard in Australia this year – a more efficient and effective way of selling ad space. […]
An interactive advertising campaign will track people's gazes to show the impact of domestic abuse against women. Billboard advertising inLondon and Birmingham will show women who have been beaten and bruised, with their faces visibly healing only when people pay attention to the adverts. […]
On Tuesday, February 24th, seven members of the Philadelphia City Council Rules Committee voted in favor of Urban Experiential Displays (UEDs). If passed by full council, the legislation would create a special zoning overlay allowing certain three-dimensional digital signs on corners near the Philadelphia Convention Center, the Reading Terminal Market and the Avenue of the Arts. […]
Zoom Media is expanding its network of place-based advertising in health clubs to include 24 Hour Fitness, one of the nation’s largest health club chains, which is giving Zoom exclusive responsibility for ad sales representation through a long-term media and ad agreement. […]
Specialty display-maker Planar is looking for a Sales Account Manager in DC, Maryland, or Virginia, and a Presales Engineer based in the Midwest. […]
PC maker Acer just announced a new Chromebox that amps up the horsepower substantially, touting the little box’s ability to play 4K media content. The tongue-twisting Acer Chromebox CXI-i34GKM (yikes, engineers should not name products) has an Intel Core i3 4030U dual-core processor, 16 GB solid state drive, and boots up in less than 10 seconds. […]
Just 1% of brands in the UK are not contemplating an investment in proximity marketing through trials of technology like iBeacons and NFC, according to a new study. […]
Report highlights: • Industry associations and events are evolving. • Integration with other communications devices continues to grow. • The supply chain is expanding. […]
Women’s Aid has partnered with WCRS and Ocean to create an interactive digital out-of-home campaign, launched to coincide with International Women’s Day (Sunday 8 March). Premiering at Canary Wharf today (Thursday 5 March), the engagement-activated campaign looks to show how we can all make tangible changes in the fight against domestic violence. […]
Want millions of people to like that bathroom selfie? Put it on a billboard. Creative Chatter Communities, a nonprofit that connects charities with donors, has partnered with outdoor advertising company Lamar (LAMR) on a new project that lets you do just that -- well, after your photo has been screened first. […]
The Digital Signage Business Climate Index (DBCI) in Poland has increased since the last poll in November. The index grew from 22,75 base points by 9,10 points to 31,85 base points and remains on a “slightly positive” level. The market participants are currently highly satisfied with the business situation, as over 63 % of the polled companies have stated. […]
As Mobile World Congress wraps-up in Barcelona, members of the New York Advertising Club have weighed in on what they think 2015 has in store. While answered varied, many respondents agreed that mobile is here to stay, and it’s only going to increase in both popularity and ability. […]
New York, NY (PRWEB) - ComQi highlights Six Flags Entertainment Corporation's, the world’s largest regional theme park company, heavy use of digital signage to meet marketing, sponsorship, partnership and operations objectives. The Six Flags case study focuses on the companies media network of screens at its parks that reach guests in ride queues and high traffic areas. […]
An increasing trend in the ad tech space that we saw at this year's conference is data. Companies and marketers are increasingly looking to access data from their mobile campaigns and ad-tech companies are scrambling to present, understand and utilize the massive amounts of data being generated by their platforms. […]
Up until the past few years, digital advertising was traditionally about targeting audiences using a very small set of data points – content behaviour, search and cookie data. But reaching consumers wherever they may be at any given time demands much richer, multi-layered sets of data. […]
