Testing the Service Recovery Paradox: Myth or Reality?
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Mon, Feb 16, 2015 at 7:00 PM
Raw Feed & Search
Monday, February 16, 2015 Mon, Feb 16, 2015
Mon, Feb 16, 2015 at 7:00 PM
The New Kids on the Block_E-tailers and Consumer Product Brands Try Their Hands at Brick and Mortar
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Mon, Feb 16, 2015 at 7:00 PM
Understanding and Leveraging Emotions in Retailing_Part III
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Mon, Feb 16, 2015 at 7:00 PM
Oceanoutdoor: What does the future hold for Digital Out of Home advertising?
The scale and impact of DOOH provides the perfect canvas to engage consumers as they go about their everyday lives. It is the familiarity of these giant screens that means, as consumers, we can instantly relate to interactive campaigns within the DOOH environment. This is why I think DOOH is not only ideally placed to curate content, but also act as a platform for content creation. […]
oceanoutdoor.com
Mon, Feb 16, 2015 at 6:14 PM
Mon, Feb 16, 2015 at 6:14 PM
DOOH Campaigns: Times Square Billboard Provides First Home for LG’s Bean Bird (DSConnection)
Without the use and scale of traditional broadcast spots, the “LG Bean Bird Times Square” video introduced consumers to the new mascot of LG Smart TV’s operating system, webOS. […]
digitalsignageconnection.com
Mon, Feb 16, 2015 at 6:12 PM
Mon, Feb 16, 2015 at 6:12 PM
DSE 2015 Booth Field Guide: Real Digital Media
Ken Goldberg, CEO, Real Digital Media Booth 1231 Why do people going to DSE need to put your company on their Must See list of booths? We have a brand new booth (#1231), where we’ll be featuring all-in-one devices of various sizes, showing off NFC integration, doing quick software demos, talking about player and OS options, and more. But most importantly, we will be listening. […]
sixteen-nine.net
Mon, Feb 16, 2015 at 6:11 PM
Mon, Feb 16, 2015 at 6:11 PM
Chris Gibbs on what to expect from Digital Signage Expo 2015 (DSToday)
The annual Digital Signage Expo in Las Vegas is right around the corner, so Digital Signage Today recently sat down to talked with Chris Gibbs, the co-founder, president and COO of DSE organizer Exponation LLC, about what attendees and exhibitors can expect from this year's iteration of the digital signage industry's signature trade show and expo. […]
digitalsignagetoday.com
Mon, Feb 16, 2015 at 6:09 PM
Mon, Feb 16, 2015 at 6:09 PM
Australia: OMA boss ‘disappointed’ with growth of outdoor citing government regulation as an issue (mumbrella)
The head of the outdoor Outdoor Media Association (OMA) has said she is “disappointed” with the growth of the outdoor market and set a target to grow the sector from $600m to $1 billion within three years. However OMA head Charmaine Moldrich has expressed frustration with government regulation and a lack of “nimbleness” in the industry, which she says is holding back growth. […]
mumbrella.com.au
Mon, Feb 16, 2015 at 6:07 PM
Mon, Feb 16, 2015 at 6:07 PM
avnetwork: Silo-Busting Digital Signage Advertising Strategies – panel at DSE 2015
Technology evolution from mobile integration to interactivity to metrics and reporting is both exciting and sometimes overwhelming. No matter if you are a media operator, agency or advertiser, it is important we navigate the options and make smart decisions. Only the scalable and repeatable solutions that can be easily implemented will survive. […]
Mon, Feb 16, 2015 at 6:05 PM
ocala: Five billboards may be replaced by digitized billboard
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ocala.com
Mon, Feb 16, 2015 at 5:46 PM
Mon, Feb 16, 2015 at 5:46 PM
marketingland: Has Google lost the mobile war?
Why Won’t Google Talk About Mobile Like Everyone Else? Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results. Against The Tide: Google Refuses To Report On Mobile Ad Performance. […]
marketingland.com
Mon, Feb 16, 2015 at 5:28 PM
Mon, Feb 16, 2015 at 5:28 PM
AdWeek: The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers
A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been about connecting brands with people. […]
adweek.com
Mon, Feb 16, 2015 at 5:20 PM
Mon, Feb 16, 2015 at 5:20 PM
The future of advertising: what will 2025 look like? (theguardian)
A more personalised, digitised, slicker and quicker future awaits for the world of advertising, writes Amy Kean of Havas Media. Over the next 10 years, advertising will move from communicating to predicting, and emoting, based on human needs. […]
theguardian.com
Mon, Feb 16, 2015 at 5:15 PM
Mon, Feb 16, 2015 at 5:15 PM
techcrunch: Why Mobile Video Advertising Is Set To Explode
Mobile video has been growing steadily for years but it is now close to justifying the hype that it generated throughout the years. Mobile video ad spend in the U.S. more than doubled from 2013 ($720 million) to 2014 ($1.5 billion) and will reach $6 billion in 2018, representing about half of the total online video ad spend. […]
techcrunch.com
Mon, Feb 16, 2015 at 5:12 PM
Mon, Feb 16, 2015 at 5:12 PM
Does programmatic spell the end for branding?
It’s the age-old challenge for any company – invoking a feeling in consumers that they associate with the company name. No matter The post Does programmatic spell the end for branding? appeared first on InsideDigital.org. […]
insidedigital.org
Mon, Feb 16, 2015 at 2:36 PM
Mon, Feb 16, 2015 at 2:36 PM