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Mobile advertising and the delicate art of the ‘push’ (rcrwireless)

We all know that advertising on mobile will be huge – probably the biggest money-spinner ever seen in the advertising world, never mind the telco world. But mobile advertising has a start-stop, keep trying to get going, history. A new mobile landscape (again) Our industry is always in flux, so it’s hard for adjacent industries, like advertising, to make sense of. […]

rcrwireless.com
Mon, Feb 2, 2015 at 3:36 PM

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Projects: Helsinki’s Hartwall Arena Adds Screens In Refurb

The Harwall Arena in Finland recently went through a modernization program that included 240 new displays located around the facility, all intended to raise the fan experience. The screens were put in and are now managed by local solutions partner iConnect, using ComQi’s EnGage platform on 60 media players. […]

sixteen-nine.net
Mon, Feb 2, 2015 at 3:28 PM

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The Guardian: Super Bowl ads reviewed: Nissan, Nationwide and Kim Kardashian

Kim K and Mindy were funny; Budweiser and Nissan were not. Tim Hill takes a look at the best of the adverts from the biggest day in US sports. […]

theguardian.com
Mon, Feb 2, 2015 at 3:22 PM

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LBMA’s Asif Khan to Lead Keynote Thought Leadership Panel at DSE 2015 (DSConnection)

Khan will lead a discussion entitled “Big Data – Small Screen Insights” to educate participants on emerging measurement techniques in the DOOH arena. […]

digitalsignageconnection.com
Mon, Feb 2, 2015 at 2:45 PM

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Daktronics to Build Circular LED Video Display for New Atlanta Stadium

Totaling approximately 63,800 square feet, this non-traditional LED video display will be more than five stories high and three times as large as the current largest single display board in the NFL. […]

digitalsignageconnection.com
Mon, Feb 2, 2015 at 2:42 PM

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New Raspberry Pi 2 Is 6X More Powerful

The round-up of Raspberry Pi digital signage options is among the most popular posts on this blog, so the steady stream of people looking to trim hardware costs to the barebones for their signage project will be intrigued to know there is now a Raspberry Pi 2. […]

sixteen-nine.net
Mon, Feb 2, 2015 at 1:18 PM

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DOOH networks: TravelCenters’ Screens Integrated With Back-End Data (16:9)

I’m not what you’d call enthusiastic about the approach the client has taken to content design here – too much, too little, where to start – but I do like back-end integration that Burlington, ON-based ADFLOW Networks has put together for TravelCenters of America. […]

sixteen-nine.net
Mon, Feb 2, 2015 at 10:58 AM

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Pre-planning Content Across Multiple Platforms Lessens Headaches (DSConnection)

Create the majority of your marketing assets upfront, all at the same time, then deploy as required. […]

digitalsignageconnection.com
Mon, Feb 2, 2015 at 10:57 AM

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MarketWise – LCD Industry Dynamics Update, January 2015

The LCD industry is changing rapidly and in order to catch up with the dynamics more frequently, we publish MarketWise-LCD Industry Dynamics every month. Here are key takeaways from the January report. Japanese LTPS panel makers are offering low-priced high-end smartphone panels. […]

displaysearchblog.com
Mon, Feb 2, 2015 at 10:47 AM

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Dave Haynes: 6th annual Preset Group DSE Mixer Tickets Go Up Tuesday Noon ET

I am actually in my office all week, so there’s time finally to get tickets moving on the 6th annual Preset Group DSE Mixer. They’ll go up at noon tomorrow, and I will post the link tomorrow at that time, as well as Tweet about it. Typically, tickets go in 24-48 hours. […]

sixteen-nine.net
Mon, Feb 2, 2015 at 10:37 AM

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Audio Everywhere Delivers High-Quality Audio to Smartphones

The streaming solution delivers high-quality sound from any source, including digital signage, via a free downloadable app for iOS and Android devices. […]

digitalsignageconnection.com
Mon, Feb 2, 2015 at 9:22 AM

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ADFLOW Networks Provides Digital Signage to TravelCenters of America

TravelCenters of America will deploy ADFLOW's digital signage systems at many of its TA Truck Service and PetroLube Truck Service Centers locations. […]

digitalsignageconnection.com
Mon, Feb 2, 2015 at 9:13 AM

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Football’s Big Game Features New Daktronics Video Display (DSConnection)

Arizona Cardinals added new video display to University of Phoenix Stadium for 2014 season and Super Bowl XLIX. […]

digitalsignageconnection.com
Mon, Feb 2, 2015 at 9:04 AM

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OUTFRONT Media Renews Contract with Miami-Dade Transit

NEW YORK, Feb. 2, 2015 /PRNewswire/ -- OUTFRONT Media has renewed its contract to provide transit advertising services to Miami-Dade Transit (MDT),  the largest public transit system in the state of Florida, as announced today by OUTFRONT Media's Chairman and Chief Executive Officer, Jeremy Male. […]

Mon, Feb 2, 2015 at 9:00 AM

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Programmatic’s Next Frontier Is….Radio!

Over the past two decades, computers have revolutionized radio broadcasting, changing how content is created, stored and utilized, as well as the The post Programmatic’s Next Frontier Is….Radio! appeared first on InsideDigital.org. […]

insidedigital.org
Mon, Feb 2, 2015 at 6:19 AM

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