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#SXSW: analysis of “the largest iBeacon deployment on the planet” (cmswire)

About 1,000 iBeacons using Bluetooth wireless technology are positioned around the Austin Convention Center to share timely updates with festivalgoers. With that many iBeacons you might think SXSW would the equivalent of a digital Normandy invasion, with messages whizzing by hot and heavy announcing the latest updates on trending topics, speakers and festival-related offers. […]

cmswire.com
Mon, Mar 16, 2015 at 5:03 PM

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Digital billboards, rebranding discussed for part of Atlanta Highway (onlineathens)

Clearing the way for billboard companies to install digital billboards along at least part of Atlanta Highway could help improve the look of the corridor, an outdoor advertising professional told an Athens-Clarke County Commission committee Monday. […]

Mon, Mar 16, 2015 at 10:01 AM

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Billboard Campaign Aimed At Combating Human Trafficking

I […]

oaaa.org
Sun, Mar 15, 2015 at 8:00 PM

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Top 5 Augmented Reality Outdoor Campaigns

Here are 5 recent examples of innovative outdoor campaigns that are using augmented reality technology to add a new dimension to their experiential and guerrilla marketing. […]

oaaa.org
Sun, Mar 15, 2015 at 8:00 PM

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Billboard Campaign Aimed At Combating Human Trafficking

I […]

oaaa.org
Sun, Mar 15, 2015 at 8:00 PM

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Australian study shows out-of-home advertising delivers ROI: oOh!media boss (bandt)

CEO of oOh!media, Brendon Cook, says a study of the $4 billion worth of Australian ad campaigns shows out-of-home delivers ROI. Research of more 140 econometric studies of $4 billion worth of Australian ad campaigns, 90% of them including out-of-home components, provides ample proof of the added value that out-of-home (OOH) delivers for advertisers. […]

bandt.com.au
Sun, Mar 15, 2015 at 6:04 PM

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What OOH can take from Mobile World Congress (pioneeringOOH)

Thousands worshipped at the altar of Mobile World Congress 2015 in the first week of March. Microsoft won big, collecting 10 awards including best tablet and best of MWC 2015, Facebook co-founder and chief executive Mark Zuckerberg held the keynote, however their notable Californian neighbours were missing. […]

pioneeringooh.com
Sun, Mar 15, 2015 at 6:02 PM

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The Guardian – Mad men, meet the algorithm: the art and science of modern marketing (programmatic)

For decades, marketers have used consumer insights to inform creative and communications strategies, and relied on data signals to understand, target and measure audience reach. […]

theguardian.com
Sun, Mar 15, 2015 at 1:51 AM

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SXSW 2015: Taking Back Real-Time Marketing (b2c)

This weekend, thousands of marketers will flock to the South by Southwest Interactive (SXSWi) conference to stay on top of the latest innovations in digital and real-time marketing. Indeed, today’s marketing publications are replete with examples of brands, which in trying to hack the culture, actually created PR disasters of their own making. […]

business2community.com
Sat, Mar 14, 2015 at 6:21 PM

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SXSW Day 1: New media challenges in a world (still) dominated by traditional media (memeburn)

This week Snapchat’s value jumped to US$15-billion after Alibaba invested some US$200-million in the mobile messaging company. It’s something that on day one of SXSW came up in talks across the city because Snapchat is the latest and greatest disrupter. […]

memeburn.com
Sat, Mar 14, 2015 at 6:08 PM

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16:9: Digital Signage Expo 2015 Award Winners List

Here’s all the winners from the Digital Signage Expo install and creative awards held Thursday in Las Vegas … In the Apex install awards, there were about 80 entrants and 60 in content (which I think is kind of feeble on the part of integrators and other vendors – awards are great marketing tools, so PUT IN ENTRIES!!!) Anyway … Arts, Entertainment and Recreation Gold: Skylon Tower, nominated by GestureTek Silver: National Museum of Kazakhstan, nominated by Global Display Solutions Bronze: College Football Hall of Fame, nominated by Obscura Digital Business, Industry and Government Gold: NASA – Human Exploration Operations, nominated by GPO US Inc. […]

sixteen-nine.net
Sat, Mar 14, 2015 at 6:01 PM

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The Rolling Stones use digital billboards in Twin Cities to start rumors about their concert (startribune)

Even before it could be confirmed in Billboard magazine, the Rolling Stones’ rumored U.S. tour has been validated by billboards popping up around the country in recent days – including one along Interstate 494 near Eden Prairie that points to a Twin Cities date. […]

startribune.com
Sat, Mar 14, 2015 at 5:58 PM

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Dave Haynes: Digital Signage Expo 2015 Day Two Impressions

Back at home and already missing the big blue skies and shirt sleeves weather of LA and Las Vegas. Sigh. Day 2 at Digital Signage Expo was still bat outta hell mode for me, running around looking at stuff and steering clients here and there to see things and meet people. […]

sixteen-nine.net
Sat, Mar 14, 2015 at 1:03 PM

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India: The Out-of-Home advertising sector needs self-regulation

Pushkar Jain, Head (Brand Marketing) at Tata Teleservices, feels the outdoor advertising opportunity is still mostly untapped. Jain is a jury member of the upcoming OOH Conference and Awards 2015 organized by exchange4media, which will be held on March 27, 2015 in Gurgaon. Jain shares his thoughts on outdoor advertising and what it takes to create a great outdoor campaign. […]

Sat, Mar 14, 2015 at 1:02 PM

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Outdoor advertising engagement fuelling big growth (Australian study, source – proprint)

A Roy Morgan survey of commuters in the country’s five biggest cities found strong engagement with outdoor advertising, fuelling the industry’s meteoric rise in recent years. Australians spot hundreds of outdoor ads on their way to and from work every week no matter what mode of transport they are using, new research finds. […]

proprint.com.au
Sat, Mar 14, 2015 at 1:01 PM

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