- Stock has re-rating potential. - Wins Sydney Airport T2 contract. - Debt vs earnings ratio to fall. […]
Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country. The campaign, which was devised by PHD and Talon Outdoor with creative by FCB Inferno and Drum, is part of the global "play with Oreo" campaign. […]
By GrandVisual. Run All Night is a new action thriller film starring Liam Neeson. The Warners film employed an international multi-format Digital out of Home campaign running in UK, Ireland, Lebanon and Brazil to promote its release. […]
By GrandVisual. The latest comedic film from Warner Brothers, starring Will Farrell and Kevin Hart was supported through a multi-format digital out of home campaign ahead of its March 27th release. […]
By SMD Editor. Itsu’s Heart Healthy DOOH Advertising Tempts Hungry Travelers at Peak Departure Times. UNITED KINGDOM — Eye Airports has partnered with itsu, a UK-based restaurant chain focused on heart healthy cuisine, to entice hungry travelers with a strategically timed digital out-of-home (DOOH) campaign at London Stansted Airport. […]
The Trinity Mirror used the solar eclipse as an opportunity to show case their reader numbers in comparison with The Sun, thereby demonstrating that they are “eclipsing The Sun”, on digital out of home. […]
Oreo — which basically started this whole “real-time marketing” thing, remember — staged quite the stunt in London this week with the help of multiple ad/media/PR agencies. In order to take maximum advantage of today’s rare solar eclipse, the company created a video billboard set to coincide almost perfectly with the movement of the sun itself. […]
ArmorActive announced its participation in the Microsoft Designed For Surface Program with the introduction of the new Enterprise Tablet Pro - Surface Pro 3. […]
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The outdoor industry is chugging along nicely at the moment, with a good increase in ad spend in the latest ASA figures and plenty of action on the digital front from the big players. And two of those big players—oOh! Media and APN Outdoor—have released studies they hope will put a bit more wind in the sector's sails. […]
Acquisition gives Plymouth-based company resources for aggressive expansion. AllOver Media, the Plymouth-based firm that sells nontraditional advertising opportunities at gas pumps, ice lockers and restrooms was sold Friday to a private equity firm that will help finance an aggressive expansion plan. Terms of the sale between AllOver and Boston-based Audax Group were not revealed. […]
The Digital Signage Expo always has so much cool digital signage stuff (yes, that's a technical term) jammed into the show floor that it's a race to see it all and hear about it all. So we probably missed something, or left something out. Don't take it personally. […]
How does today turn into tomorrow? And how does today's technology shape the future to come? It's those kinds of educational, quasi-predictive discussions that provide a significant part of the allure for shows such as the annual Digital Signage Expo. […]
If you have been around this business for a while, particularly on the Digital OOH side, you’ve probably bumped into Dan Levi. He was, until recently, working with one of oldest and biggest Digital OOH networks, Captivate. […]
Digital wayfinding solution enables the delivery of adaptive, dynamic location information together with traditional media content. […]
