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Outdoor advertising on your smartphone is coming to Australia (businessinsider)

Outdoor advertising company Adshel is rolling out a network of 3000 beacons across Australia, taking outdoor advertising into the digital age. Beacons are small, wireless devices that communicate with nearby smartphones through Bluetooth. Shopping centre retailers have been adopting the technology as a form of push marketing to attract passing customers. […]

businessinsider.com.au
Mon, Mar 2, 2015 at 12:10 AM

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Media Post: Outfront Revenues Jump-Started By Van Wagner Buy, Lamar Revenues Up

The outdoor advertising business ended 2014 on an up note, with Outfront Media (formerly CBS Outdoor) and Lamar Advertising both reporting revenue growth fueled by acquisitions and modest organic growth. […]

mediapost.com
Mon, Mar 2, 2015 at 12:10 AM

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invidis: Russian Digital Signage market faces a difficult 2015

The Digital Signage Business Climate Index Russia has been polled for the fifth time in Russia. Since the last survey in November, the index has dropped further from -22,75 by 10,59 base points to reach -33,33 base points. Only little more than half of the market still sees the current business situation as satisfactory. […]

invidis.de
Mon, Mar 2, 2015 at 12:06 AM

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Australia: Adshel to deploy beacon technology across outdoor advertising panels nationally (cmo)

Outdoor advertising company hopes the technology will allow advertisers to send more geotargeted and contextually relevant messaging to consumers. Adshel is rolling out more than 3000 beacons across its national out-of-home advertising network in a bid to bring stronger customer targeting and data capabilities to the outdoor advertising space. […]

cmo.com.au
Mon, Mar 2, 2015 at 12:04 AM

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National CineMedia misses 4Q profit forecasts (cnbc)

CENTENNIAL, Colo. (AP) _ National CineMedia Inc. (NCMI) on Thursday reported fourth-quarter net income of $8.1 million. […]

Mon, Mar 2, 2015 at 12:01 AM

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DSE 2015 Booth Field Guide: Convergent

Kris Konrath, Convergent Booth 1427 Why do people going to DSE need to put your company on their Must See list of booths? We’re a digital signage veteran and one of the few companies in the industry that provide a single source solution.  As a systems integrator, we integrate best of breed technologies into flexible, scalable and reliable solutions, built around your unique requirements. […]

sixteen-nine.net
Sun, Mar 1, 2015 at 3:03 PM

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Free Blog Love Ahead Of DSE: Last Call

In a few days, I will be (yay!) out of the snow and cold, doing a couple of meetings in California before driving the rental over to Las Vegas. That will greatly limit my blog posts, and will pretty much spell the end to the DSE Booth Field Guides I have been doing. […]

sixteen-nine.net
Sun, Mar 1, 2015 at 10:17 AM

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Copyright law basics for digital signage content

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digitalsignagetoday.com
Sun, Mar 1, 2015 at 1:46 AM

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Digital signage about human connections not network connections

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digitalsignagetoday.com
Sun, Mar 1, 2015 at 1:45 AM

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Creative Review’s Ads of the Week (DOOH included)

We open with a campaign that uses digital billboards in London to address how the economic and cultural landscape of the city is changing... […]

Fri, Feb 27, 2015 at 6:19 PM

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Philadelphia: Digtial signs in Center City? 61% of PBJ readers support it

Digital signs in Center City: Are they futuristic and progressive or a tacky nuisance? That was the question we posed to Philadelphia Business Journal readers. On Tuesday, Philadelphia City Council's Committee on Rules unanimously approved a zoning bill authorizing digital signs in a small part of the Center City near City Hall. […]

bizjournals.com
Fri, Feb 27, 2015 at 6:12 PM

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The Australian: APN Outdoor gets set for growth

NEWLY listed advertising group APN Outdoor says its prospects are looking brighter, despite swinging to a full-year loss. Significant investments in new infrastructure and costs associated with the IPO dragged down APN Outdoor’s bottom line, leaving it $12.2 million in the red for the 12 months to December 31. […]

theaustralian.com.au
Fri, Feb 27, 2015 at 6:08 PM

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Hilton Kansas City deploys flight information digital signage

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digitalsignagetoday.com
Fri, Feb 27, 2015 at 5:57 PM

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What to look for in a digital signage CMS (software)

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digitalsignagetoday.com
Fri, Feb 27, 2015 at 5:57 PM

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DSToday: Digital signage in zoos

Conservation-minded organizations in general, zoos have been embracing digital signage as a more eco-friendly signage medium than printed posters – as well as a better way to actively engage visitors and drive ancillary revenues. From the "best" zoo in the world to one of its oldest, digital signage has a history of enhancing the visitor experience at zoological gardens around the world. […]

digitalsignagetoday.com
Fri, Feb 27, 2015 at 5:46 PM

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