Raw Feed & Search

Australia: OMA boss ‘disappointed’ with growth of outdoor citing government regulation as an issue (mumbrella)

The head of the outdoor Outdoor Media Association (OMA) has said she is “disappointed” with the growth of the outdoor market and set a target to grow the sector from $600m to $1 billion within three years. However OMA head Charmaine Moldrich has expressed frustration with government regulation and a lack of “nimbleness” in the industry, which she says is holding back growth. […]

mumbrella.com.au
Mon, Feb 16, 2015 at 6:07 PM

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avnetwork: Silo-Busting Digital Signage Advertising Strategies – panel at DSE 2015

Technology evolution from mobile integration to interactivity to metrics and reporting is both exciting and sometimes overwhelming. No matter if you are a media operator, agency or advertiser, it is important we navigate the options and make smart decisions. Only the scalable and repeatable solutions that can be easily implemented will survive. […]

Mon, Feb 16, 2015 at 6:05 PM

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ocala: Five billboards may be replaced by digitized billboard

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ocala.com
Mon, Feb 16, 2015 at 5:46 PM

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marketingland: Has Google lost the mobile war?

Why Won’t Google Talk About Mobile Like Everyone Else? Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results. Against The Tide: Google Refuses To Report On Mobile Ad Performance. […]

marketingland.com
Mon, Feb 16, 2015 at 5:28 PM

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AdWeek: The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been about connecting brands with people. […]

adweek.com
Mon, Feb 16, 2015 at 5:20 PM

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The future of advertising: what will 2025 look like? (theguardian)

A more personalised, digitised, slicker and quicker future awaits for the world of advertising, writes Amy Kean of Havas Media. Over the next 10 years, advertising will move from communicating to predicting, and emoting, based on human needs. […]

theguardian.com
Mon, Feb 16, 2015 at 5:15 PM

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techcrunch: Why Mobile Video Advertising Is Set To Explode

Mobile video has been growing steadily for years but it is now close to justifying the hype that it generated throughout the years. Mobile video ad spend in the U.S. more than doubled from 2013 ($720 million) to 2014 ($1.5 billion) and will reach $6 billion in 2018, representing about half of the total online video ad spend. […]

techcrunch.com
Mon, Feb 16, 2015 at 5:12 PM

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Does programmatic spell the end for branding?

It’s the age-old challenge for any company – invoking a feeling in consumers that they associate with the company name. No matter The post Does programmatic spell the end for branding? appeared first on InsideDigital.org. […]

insidedigital.org
Mon, Feb 16, 2015 at 2:36 PM

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DSE 2015 Booth Field Guide: Freshwater Digital Media Partners

Matt Downey, President, Freshwater Digital Media Partners Content Pavilion – Booth C3 Why do people going to DSE need to put Freshwater on their Must See list of booths?   Because We Do Content!  Freshwater focuses on the Digital Signage industry and continually strives to deliver smart, high quality custom creative content that is reasonably priced. […]

sixteen-nine.net
Mon, Feb 16, 2015 at 1:22 PM

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Top 3 Challenges When Repurposing Content for Digital Signage

The challenge of repurposing content goes beyond the belief of making simple “desktop” edits and enters the realm of reproducing it. […]

digitalsignageconnection.com
Mon, Feb 16, 2015 at 11:27 AM

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Daktronics Brings 13HD Digital Signage Technology to Minor Leagues

The Dayton Dragons selected the company to design, manufacture and install the unique combination 13HD digital video display and scoreboard. […]

digitalsignageconnection.com
Mon, Feb 16, 2015 at 6:29 AM

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Codigo Converges Digital Signage With Multiple Messaging Systems

Company's new online software and hardware platform combines digital signage and other messaging tools into one online platform. […]

digitalsignageconnection.com
Mon, Feb 16, 2015 at 6:27 AM

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Survey: advertising and retail digital signage networks grow fastest (avinteractive)

By Peter Lloyd. The use of digital signage is booming, with some software companies reporting 2014 unit sales 35-40 per cent up on the previous year. And it is booming precisely because it is becoming less expensive, easier to use and of greater benefit to the companies and organisations installing it. […]

avinteractive.com
Sun, Feb 15, 2015 at 11:58 PM

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Digital To Drive U.S. Ad Spending (Outdoor to Grow 4.8%)

Total U.S. advertising outlays are expected to grow 3.2% in 2015 to $186.6 billion, driven by spending on digital ads. The forecast, by market intelligence firm Strategy Analytics, says that spending on digital ads will surge 13% from the previous year and will be the fastest-growing ad format. […]

Sun, Feb 15, 2015 at 11:57 PM

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Times Square’s new digital icon (avinteractive)

People are being stopped in their tracks by a new fixture in Times Square - the world’s largest high definition LED video display. Zoe Mutter gets the full picture on a real game changer for the digital billboard industry. Famed for being one of the most vibrant and bustling areas in the world, the iconic Times Square now shines even brighter thanks to a record-breaking LED display. […]

avinteractive.com
Sun, Feb 15, 2015 at 11:55 PM

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