Raw Feed & Search

Strategizing Campaigns for Millennials: Where, When, How — Josh Kruter, Clear Channel Outdoor

Millennials have grown up in a world where answers are Googled in nanoseconds. They demand instant gratification, are frustrated by lack of universal WiFi and worry more about iCloud hacks than credit card security. They text, tweet, speak in emoji, use GIFs to express emotion and effortlessly master tech advances in a blink, tap, swipe and three-fingered grasp. […]

mediabizbloggers.com
Thu, Mar 5, 2015 at 2:03 AM

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Spotlighting Mobile’s Larger Role in Out-of-Home Advertising — Jodi Senese, CMO, Outfront (source – mediabizbloggers)

Mobile and out-of-home are rapidly converging and have become increasingly complementary of each other. The on-the-go nature of mobile users blends well with the out-of-home market, and opens up new key marketing opportunities for brands and marketers that are prepared and adept to leverage the power of this synergy. […]

mediabizbloggers.com
Thu, Mar 5, 2015 at 1:30 AM

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JCDecaux: Full-Year 2014 Results

Adjusted revenues up +5.1% to €2,813.3 million, adjusted organic revenues up +3.8% Adjusted operating margin up +1.0% to €630.0 million Adjusted EBIT before impairment charge of €334.9 million, down -4.7% Net income group share before impairment charge of €215.6 million, down -1.9% Net income group share of €194.3 million, up +114.7% Adjusted free cash flow of €297.9 million, up +65.7% +4.2% increase in dividend per share proposed for the year 2014, to €0.50 per share Intention to launch a share buy-back structured as a Simplified Public Tender Offer (“Offre publique d’achat simplifiée”, “OPAS”) for up to €500 million after next shareholders’ general meeting on May 13th, 2015 Around +3% increase in adjusted organic revenues expected in Q1 2015 Paris, March 5th, 2015 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended December 31st, 2014. […]

Thu, Mar 5, 2015 at 12:02 AM

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DOOH Campaigns: Google takes over Silicon Roundabout in London (campaignlive)

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals. The ads on JCDecaux's four large digital screens were created by R/GA London. They promote details about local cafes, updates on the weather and display Google Earth images of the city. […]

campaignlive.co.uk
Wed, Mar 4, 2015 at 11:33 PM

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AdWeek: 170 U.S. Brands Are Already Using This Ad Tech That Can Target People in a Specific Building

Location ads are starting to hit smaller targets. The motto of the 28th annual Mobile World Congress is "The Edge of Innovation," and xAd's message at the conference is particularly on theme. […]

adweek.com
Wed, Mar 4, 2015 at 11:30 PM

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Barco Outdoor Kiosks and LED Displays Revitalize Playhouse Square in Cleveland (DSConnection)

Performing arts center can now quickly adapt content and leverage social media to encourage real-time interaction. Barco, a provider of high-impact video display systems, in collaboration with Baltimore experiential design firm The Barncyz Group, is bringing the majesty of live Broadway shows and entertainment to the sidewalks of Cleveland's renovated theater district with its interactive LCD advertising kiosks and outdoor LED displays. […]

digitalsignageconnection.com
Wed, Mar 4, 2015 at 11:27 PM

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DOOH Campaigns: What’s the message behind the ‘$UH?’ billboards? (detroitnews)

The free-agent pursuit of Lions defensive tackle Ndamukong Suh is one of the biggest NFL stories of the year. And somebody decided to provide Metro Detroit motorists with a constant reminder that Suh is on the hunt for a big payday. First spotted Wednesday morning, multiple electronic billboards around the metro area now have one slide that simply reads, "$UH? […]

detroitnews.com
Wed, Mar 4, 2015 at 11:25 PM

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DSE 2015 Booth Field Guide: Planar Systems

Jennifer Davis, Planar Systems Booth 1018 Why do people going to DSE need to put your company on their Must See list of booths? […]

sixteen-nine.net
Wed, Mar 4, 2015 at 10:39 PM

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Samsung Goes Big On LED Display Future, Buys YESCO

I thought it was interesting when Samsung showed a tight pixel-pitch LED board at the recent ISE trade show in Amsterdam, thinking to myself, “Hmmm, Sammy is dabbling in LEDs.” Turns out the electronics giant is more than dabbling. […]

sixteen-nine.net
Wed, Mar 4, 2015 at 10:31 PM

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16:9: DSF Joins Troll Fight As Founding Member Of United For Patent Reform

  The Digital Signage Federation has been quietly doing some work for the past year on the whole patent troll issue – quiet, in part, because of how volatile (read litigious) this whole subject can be. It had been frustrating to watch companies in the digital signage eco-system, and their clients, harassed, slowed and hamstrung at times by legal actions. […]

sixteen-nine.net
Wed, Mar 4, 2015 at 10:21 PM

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Instantly and Vistar Media Ink Digital OoH Deal

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mrweb.com
Wed, Mar 4, 2015 at 6:42 PM

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Facial recognition software – Big Brother in disguise?

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bdaily.co.uk
Wed, Mar 4, 2015 at 6:17 PM

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invidis: Digital Signage in Spain and Portugal: slow start but high expectations for 2015

The Digital Signage Business Climate Index Spain & Portugal has been polled for the fourth time. The index has declined slightly to a positive level with an decrease of 7,11 base points to stand at 47,63 base points. The DBCI has stabilised on a high level and reflects the positive business sentiment of the digital signage industry in Spain and Portugal. […]

invidis.de
Wed, Mar 4, 2015 at 5:16 PM

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DOOH Network Zoom Media Named Exclusive Advertising Provider for 24 Hour Fitness

NEW YORK, NY, /PRNewswire/ - Zoom Media ("Zoom"), the world's largest fitness digital media company, announced today an exclusive long-term media and advertising agreement with 24 Hour Fitness, a leading health club industry pioneer. […]

prnewswire.com
Wed, Mar 4, 2015 at 5:12 PM

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Forbes: Mobile Audience Measurement 2.0

At Mobile World Congress in Barcelona, March 2-5, 2015 behind the handset, operator, security and Internet of Things news, the still waters of mobile audience measurement run deep. A lot of mobile data and a lot of ways to measure audience behaviour, insight and trends has remained unchanged for decades. […]

forbes.com
Wed, Mar 4, 2015 at 5:08 PM

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