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Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week.    UK set to be the biggest spender in Digital Media   The latest forecast from eMarketer shows that this year the UK will ‘become the first country in the world where half of all advertising spend goes on digital media’.    The report says: "Just over £16.2bn will be spent on all forms of advertising in the UK this year" across all media channels,  however digital advertising is set to increase spend by ‘12% to £8.1bn, making the UK the first country in which £1 in every £2 will be spent on digital media’. […]

carat.co.uk
Mon, Mar 30, 2015 at 6:04 AM

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Neuroscience research points to influence of digital OOH on other media (research-live)

UK — A study by Neuro-Insight has used neuroscience to show how digital out of home positively influences responses to other media. The research used brain imaging to look at the neurological impact of digital out of home on other screen and mobile devices and was carried out for outdoor media company Ocean. […]

research-live.com
Mon, Mar 30, 2015 at 3:54 AM

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MediaPost: ZenithOptimedia Cuts Its 2015 Global Ad Spending Forecast

Gains made by outdoor, radio, and theaters will be offset by declines in newspapers and magazines, driving an expected $9 billion drop in ad spend among those categories combined. Mobile advertising is expected to grow nearly 40% between 2014 and 2017 -- and by 2017, this segment will generate $75 billion, accounting for 12.7% of all expenditures. […]

mediapost.com
Mon, Mar 30, 2015 at 3:48 AM

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Asahi Shimbun: Japan Railway East to replace paper hanging ads with digital signs on Yamanote Line trains

Those ubiquitous paper ads hanging from the train ceilings across Japan, pitching everything from the latest alcoholic drink to magazine, may soon be gone forever in central Tokyo. East Japan Railway Co. (JR East) will begin in autumn test runs of a new Yamanote Line train that replaces the hanging ads with digital signage on the walls. […]

Mon, Mar 30, 2015 at 3:37 AM

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Samsung launches “smart signage” TV aimed at retailers and small businesses in Australia

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smartcompany.com.au
Mon, Mar 30, 2015 at 3:34 AM

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Mediatel announce Connected Consumer 2015 awards shortlist (pioneeringooh)

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pioneeringooh.com
Mon, Mar 30, 2015 at 3:22 AM

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Edison Research Measures Effectiveness of Digital Out-of-Home Advertising

The challenge of measuring campaign effectiveness has been one of the main hurdles preventing digital out-of-home networks from gaining the share of the advertising spend they deserve. Edison Research is one of the leading companies working to overcome that challenge. At the core of its OOH advertising research is expertise in in-person consumer polling. […]

Editorial
Mon, Mar 30, 2015 at 2:56 AM

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ONELAN Breaks the Ice at GoSaariselkä

GoSaariselkä saw a need to display information relating to its tourist services and activities. Located in northern Lapland, Saariselkä in Finland is a popular tourist destination, providing activities such as skiing, hiking and spa.Why digital signageGoSaariselkä wanted a display solution capable of operating in very challenging conditions where artic temperatures may drop as low as -40 degrees Celsius. […]

feedproxy.google.com
Sun, Mar 29, 2015 at 7:00 PM

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Simple but Effective Visual Concept Introduces New Corporate Identity

Manulife approached Convergent with a challenge to create a unique message that builds excitement around the introduction of a new corporate brand. […]

digitalsignageconnection.com
Sun, Mar 29, 2015 at 11:26 AM

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Clear Channel: As outdoor advertising takes the digital world by storm, the industry must work harder to show marketers what’s on offer

New research suggests out-of-home sector must do more to educate marketers on emerging technology due to low levels of awareness. […]

Sun, Mar 29, 2015 at 11:12 AM

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Is Digital OOH in India exciting marketers enough? (exchange4media)

New media formats like Digital OOH are making rapid strides in the international markets but in India it’s a different story. The fifth edition of exchange4media’s OOH Conference saw veterans from the OOH industry come together to discuss what was holding back the medium in India and what kept marketers away from it. […]

Sun, Mar 29, 2015 at 3:44 AM

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The Guardian: UK first country in world where half of all ad spend is on digital media (mobile to rise 45%)

Just over £16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobiles and tablets, according to eMarketer. Digital advertising is expected to grow by 12% this year to £8.1bn, making the UK the first country in which £1 in every £2 will go on digital media. […]

theguardian.com
Sat, Mar 28, 2015 at 8:53 PM

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Out-of-home advertising firm Exterion Media appoints Bite to boost profile and brand

Out-of-home (OOH) advertising company Exterion Media has appointed Bite to boost its profile and brand following a restructure of its UK commercial business. Bite will provide media relations, communications campaign support, digital content, and social support to Exterion Media, focusing on building awareness of the brand. […]

thedrum.com
Sat, Mar 28, 2015 at 8:50 PM

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Philadelphia’s Council OKs bill for 3D digital billboards (philly)

The bill, which passed by a vote of 13-3, permits “Urban Experiential Displays,” with full-motion video, that range from 1,500 square feet to 3,500 square feet in size, and up to 48 feet tall. […]

philly.com
Sat, Mar 28, 2015 at 8:46 PM

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iSIGN Media and Their Australian Distributor/Reseller JEA Technologies Provide Information on Fujitsu

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Sat, Mar 28, 2015 at 8:40 PM

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