Clever screens at Heathrow
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Mon, Apr 20, 2015 at 10:40 AM
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A group of out of home media owners have joined forces and hired lawyers to rebut controversial comments made by the City of Johannesburg’s Jack Sekgobela. […]
What part of digital signage campaigns or the digital signage industry is most often undervalued? […]
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. Spotify Announce New Targeting Capabilities Spotify have announced that brands will be able to target ads based on the ‘mood’ of Spotify listeners. […]
The first time I heard of Vengo was a few weeks ago, following an announcement from the DPAA (Digital Place-Based Advertising Association), and I was surprised to learn about a new type of an interactive kiosk. Vengo’s wall-mounted vending machines occupy only two square feet of surface and they are just six inches deep. […]
One might think that somewhere within the 1,015,000 square feet of exhibit space, among the 1,789 exhibitors and a record breaking 103,042 pre-registered attendees, digital signage would have a distinct presence at this year’s NAB Show. […]
In the last 12 months, the team at DOOH.com, as ENIGMA, has delivered award-winning work across dozens of clients. With sights set on international expansion, CEO Andrew Newman wanted to create a brand that both simplified the industry and announced its intentions by investing significantly in its future. […]
In other media, ad spend on magazines declined by -7% and on newspapers by -2%. Radio was also on the losing end with advertisers dropping off by -1%, but there was better news for out of home as ad revenues rose by +1% in Q1. […]
AdMobilize, a big data company for outdoor and indoor advertising, launched its AdBeacon, which the company says is the world's first "plug and measure" analytics platform for outside digital signage advertising and retail, enabling operators and agencies to understand ad campaign performance in real time. […]
Today's consumer is often betwixt between the power of the digital marketplace and the shiny allure of the in-store experience. They want the instant gratification of leaving a store with their purchase in tow but also information for product research to make well-informed buying decisions. […]
Eye Corp Media, an out-of-home advertising company with a network of place-based media in over 300 malls around the country, is branching out into nightlife venues through a partnership with AMI Entertainment Network, which has installed digital jukeboxes in over 23,000 bars and restaurants nationwide. […]
Stadium installs the largest digital display in any U.S. professional soccer venue. […]
The high-end retailer has partnered with JCDecaux to showcase its new men’s watch collection on a massive digital clock tower. […]
The companies used eight Christie 3DLP projectors to premiere ‘Transformers: Age of Distinction’ at a shopping mall in Columbia. […]
Digital signage is still quite a young industry, but some of its people have been around a very long time. Toronto-based Capital Networks is celebrating 24 years in business as of today, the same day my daughter Claire has turned 25, which is also mind-wobbling. […]