A couple of contacts have sent notes recently asking if I was going to the International Sign Association’s annual trade show, which runs next week in Las Vegas. Nope. Can’t see any reason why I would. […]
This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting of OOH campaigns,” Richard Simkins, Innovations Director at Talon, explained. […]
The digital signage at the newly opened Horseshoe Baltimore Casino communicates important information to guests as well as adds excitement to their visit. […]
The unique digital signage solution enables the Edge to use location-based advertising, live video streaming and special offers throughout the arena. […]
Enplug's open SDK platform for digital signage lets anyone create apps to promote real-time interactive, engaging customer experiences in any location. […]
Music can be just as important in promoting the value of a brand and communicating its message as any other element – but it’s often overlooked. Eric Scheinkop, President/CEO of Music Dealers and co-author of Hit Brands: How Music Builds Value for the World’s Smartest Brands, asserts three ways in which music can bring value to a brand: identity, engagement and currency. […]
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May 11 -- 7:30 - 8:30 AM Breakfast in Expo 8:30 AM - 12:30 PM General Session Michael Cooper & Jeremy Male, Co-chairs Welcome Malcolm Gladwell, Author of The Tipping Point Josh Spanier, Google, Inc. […]
Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. […]
New LED displays installed at each end of the facility are expected to work together to elevate the experience of any event. […]
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. The year-over-year increase comes despite a relative lack of tent-pole media events, says the report. In 2014, by comparison, Winter Olympics, FIFA World Cup and U.S. […]
Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a new study from the Interactive Advertising Bureau. […]
Twitter followers. Who needs them? You can have an entire city -- and beyond -- checking out your Final Four tweets. […]
ARF CEO Gayle Fuguitt set out to change the world and now she has done it. Three days in Manhattan at ARF’s annual RE:THINK event set the media-advertising complex into a whole new direction. Job fear. […]
Outdoor advertising company Clear Channel is investing in weather-sensitive technology for its larger digital screens to adjust their brightnessaccording to changes in the weather. The investment follows the installation of Clear Channel’s first solar powered bus shelter and billboard in the last 6 months. […]
