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Carat uses the Piccadilly Lights to celebrate media and call for industry collaboration to help fix the talent gap

This morning to support hosting our Discover Media event at Advertising Week Europe, we ran an ad on the iconic Piccadilly Lights.  See the whole ad here: https://www.facebook.com/DiscoverMediaCarat/posts/828252427246726 Looming large above the bustle of Piccadilly Circus and just metres from BAFTA, the epicentre of the industry for the duration of the event, the spot was a celebration of the power of the media and creative industries and a rallying call to highlight the need to tackle the widening skills gap.  By showcasing the positive effects of media we wanted to demonstrate why the industry is a vital cog in the national economy, a force for good and a vibrant area for young people to work in. […]

carat.co.uk
Thu, Mar 26, 2015 at 10:48 AM

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Verbalized to Release 22-Inch Programmable LED Digital Signage

New wireless programmable digital LED advertising signs can be used to improve communications with remotely controlled content. […]

digitalsignageconnection.com
Thu, Mar 26, 2015 at 9:33 AM

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Mvix Powers Digital Signage Systems at Habasit America

The digital signage is both customer- and employee-facing at the production facility. […]

digitalsignageconnection.com
Thu, Mar 26, 2015 at 9:20 AM

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LCD Media Selects BroadSign Software for Retail in Denmark

The in-store communications company standardizes on BroadSign platform for 300 locations. […]

digitalsignageconnection.com
Thu, Mar 26, 2015 at 9:03 AM

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LCD Media Selects BroadSign International, LLC Digital Signage Software for Retail in Denmark

In-store communications company standardizes on BroadSign platform. Copenhagen, Denmark. March 26, 2015. […]

Thu, Mar 26, 2015 at 5:00 AM

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LCD Media Selects Broadsign International, LLC Digital Signage Software for Retail in Denmark

In-store communications company standardizes on Broadsign platform. Copenhagen, Denmark. March 26, 2015. […]

broadsign.com
Thu, Mar 26, 2015 at 4:00 AM

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AdWeek: This Audi Emits Nothing but Water Vapor, So Its Billboards Are Made of That Too (DOOH Campaigns)

Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of that. The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. […]

adweek.com
Thu, Mar 26, 2015 at 1:18 AM

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Mediatel: Kinetic and #ogilvychange launch an out-of-home behavioural economics planning tool for advertisers

To help advertisers drive changes in consumer behaviour whilst outdoors, Kinetic and #ogilvychange have teamed up to launch an out-of-home behavioural economics planning tool. The tool - dubbed 'The Alfresco Labs' - is the outcome of 18 months' worth of research, which has revealed key "nudges" for OOH creative and planning and utilises behavioural change theory. […]

mediatel.co.uk
Thu, Mar 26, 2015 at 1:17 AM

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The Transformative Potential Of Programmatic Buying – free whitepaper download from AAAA

Author: Brian Gleason, CEO of Xaxis Americas. Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model. […]

aaaa.org
Thu, Mar 26, 2015 at 1:14 AM

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Astral Out of Home Introduces New Digital AMT Terminals Network in Greater Montréal Area

– New digital offering for the Centre-ville and Longueuil terminals, as well as Lucien-L’Allier station – – LCD screens and Bell’s fibre-optic and mobile LTE technologies leveraged to reach and inform AMT users – MONTRÉAL — Astral Out of Home, a division of Bell Media, announced today the addition of the Réseau AMT Digital Terminus (“Digital AMT Terminals Network”), a brand new product from its Transportation division. […]

bellmedia.ca
Thu, Mar 26, 2015 at 12:54 AM

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AdWeek: With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising

Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in the lucrative—and competitive—market of location-based mobile advertising. […]

adweek.com
Thu, Mar 26, 2015 at 12:52 AM

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Armodilo Rethinks Retail Tablet Enclosures

  Tablet stand and enclosure manufacturer Armodilo Display Solutions will be rolling a slick new wall-mounted enclosure for tablets this spring that pretty dramatically rethinks the idea of sticking an iPad or other tab in a protective frame. The new set-up, called LITE, is based on Armodilo’s AURA kiosk design. […]

sixteen-nine.net
Thu, Mar 26, 2015 at 12:51 AM

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DOOH Ad Operator RMG Networks Raises $25 Million in Private Placement of Convertible Preferred Stock

DALLAS, TX--(Marketwired) - RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks, a leading provider of technology-driven visual communications solutions, today announced the sale of $25 million in Series A Convertible Preferred Stock (the "Preferred Stock") to institutional and accredited investors (the "Financing"). […]

marketwired.com
Thu, Mar 26, 2015 at 12:49 AM

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Medialifemag: March Madness for digital billboards (Lamar Advertising)

As the games are played, local markets carry live scores Posting the latest scores from March Madness on digital billboards, which show the most up-to-date outcomes as commuters drive home from work, is a good idea. Taking it a step further, by turning March Madness scores into a tournament in its own right, is what turns it into a standout idea. […]

Thu, Mar 26, 2015 at 12:42 AM

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mediatel: Kinetic and #ogilvychange launch an out-of-home behavioural economics planning tool for advertisers

 […]

mediatel.co.uk
Thu, Mar 26, 2015 at 12:33 AM

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