UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today. The Advertising Association/Warc Expenditure report said adspend increased by 5.8 per cent in 2014 to £18.6 billion. […]
Sweden, (GLOBE NEWSWIRE) -- Marketmedia Finland, part of the ZetaDisplay Group, has signed a comprehensive Digital signage deal with the National Alcohol company Alko Oy. Marketmedia was chosen as the Digital Signage partner by Alko after a successful test period in their new shop at Eteläinen Esplanadi in Helsinki. […]
International Entertainment Solutions trusts the company’s line of digital signage products for its rental and staging applications to include auto-looping media players. […]
The interactive kiosk network becomes the largest single-market network rated. […]
Google may have just changed the game for all those companies and brands trying to get beacons and push notifications used in retail and other public settings, by embedding the capability in the Chrome browser. […]
The screens in Heathrow Terminal 2’s baggage reclaim zones show live price and journey time comparisons between taxis and the airport’s train service. […]
New York’s MTA subway system is now big enough to merit measurement on Nielsen’s quarterly Place-Based Video Report, with 140 screens in 29 stations in view of some 1.4 million daily riders. The On The Go Travel Station network started getting rated as of Q4 2014, with the idea of establishing audience numbers to sell media. […]
Photos by Thomas Story and Henniker Photography Last fall the skin care firm Murad opened a 1,500 square-foot storefront on W. 3rd Street in Los Angeles that serves as the brand’s global flagship retail location. For a little shop it has a LOT of digital – and nicely executed at that. […]
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A group of out of home media owners have joined forces and hired lawyers to rebut controversial comments made by the City of Johannesburg’s Jack Sekgobela. […]
What part of digital signage campaigns or the digital signage industry is most often undervalued? […]
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. Spotify Announce New Targeting Capabilities Spotify have announced that brands will be able to target ads based on the ‘mood’ of Spotify listeners. […]
The first time I heard of Vengo was a few weeks ago, following an announcement from the DPAA (Digital Place-Based Advertising Association), and I was surprised to learn about a new type of an interactive kiosk. Vengo’s wall-mounted vending machines occupy only two square feet of surface and they are just six inches deep. […]
One might think that somewhere within the 1,015,000 square feet of exhibit space, among the 1,789 exhibitors and a record breaking 103,042 pre-registered attendees, digital signage would have a distinct presence at this year’s NAB Show. […]
In the last 12 months, the team at DOOH.com, as ENIGMA, has delivered award-winning work across dozens of clients. With sights set on international expansion, CEO Andrew Newman wanted to create a brand that both simplified the industry and announced its intentions by investing significantly in its future. […]
