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Thursday, March 26, 2015 Thu, Mar 26, 2015

In Canada TV ads still generate most complaints of any medium (OOH – third): ASC report

Advertising on television, with 500 complaints, garnered the highest number of complaints of any medium.  Digital advertising generated the second highest number with 289, primarily related to advertising on advertiser owned websites.  This was followed by advertising in the out-of-home medium (which includes billboards and transit advertisements) with 91, direct marketing with 71, and advertising on the radio with 64 complaints. […]

cartt.ca
Thu, Mar 26, 2015 at 6:37 PM

New Zealand: Flight Centre Digital Signage Takes Off With Wallflower Software And HP

The Flight Centre are Australasia’s most successful and innovative travel agency group. As part of a branch refurbishment program they were looking to partner with a similarly successful and focussed Digital Signage supplier able to provide sophisticated and flexible installations. They chose Hewlett Packard and their preferred DS software package, NZ’s Wallflower. […]

wallflowerglobal.com
Thu, Mar 26, 2015 at 5:04 PM

16:9: Digital signage software maker BroadSign Gets Out Of Digital OOH Box

BroadSign has for many years mined the digital OOH side of this business, to the point that you don’t really think of the signage software being used outside of advertising. But it is. Case in point: The Montreal company has announced a partnership it has worked with Scandinavian solutions provider LCD Media, which is operating primarily in retail in that part of Europe. […]

sixteen-nine.net
Thu, Mar 26, 2015 at 3:33 PM

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