E-commerce is going mobile, says ImproWeb
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Fri, Jan 16, 2015 at 12:02 AM
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Mumbrella suggested that newspapers will probably be overtaken by outdoor during the course of 2015. The former's share of the market has fallen back from 12.1% in 2013 to 10.4% in 2014, while that of outdoor has climbed from 8.8% to 9.7%. Television continues to take the lion's share of advertising expenditure, accounting for 47.2% of the total, although this was down from 48.8% in 2013. […]
The Wearable War has taken an unexpected turn: Google has decided to no longer market Glass, the eyewear it launched with great fanfare just under three years ago. This is no typical end-of-life story for a Google beta project. Glass was touted as the future, and Google until now had given every indication it was firmly behind the tech. […]
AT&T, LG Electronics and STRATACACHE collaborate to help McDonald's USA roll out digital menuboards in restaurants across the country. […]
New 4000 series for education priced to bring benefits of IFP technology to even more classrooms. […]
Multi-display graphics cards, video wall controller boards and H.264 encoders/decoders will be showcased at this year’s show in Las Vegas. […]
Ken Goldberg was named the 2015 chairman, while Randy Dearborn and Richard Ventura join the Executive Committee. […]
By the time the project is completed, more than 30 displays throughout the school's football stadium will be replaced. […]
The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa. […]
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Digital retail solutions company STRATACACHE recently released the results of its Understanding the Role of Digital Signage in Retail Banking survey, overseen by Brand Finance and Luth Research, both market research firms. The study surveyed almost 4,000 respondents across 17 North American banks in January and February of 2014. […]
When it comes to digital signage, Jessica Stevens, PMP, has been there and done that. This 15-year, AV/IT industry veteran is an expert in all aspects of the digital signage category: live streaming, video-on-demand, satellite networks, touchscreen interaction, and large file content distribution. […]
Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the campaign from their smartphones as they passed through the airport. Sales Growth In addition to the social media impact, the four week long Azzaro Pour Homme campaign that dominated the duty free area on banners and digital screens in the North Terminal, led to a impressive rise in sales. […]
NCR SelfServ 90 can be used as a freestanding kiosk, installed on a countertop or mounted on a wall. […]