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Out of home Advertising Companies are Creating Win-Win Situations for Cities and Setting an Example for the Advertising Industry (charlesraytaylor)

I have been impressed by recent developments in out of home media that are allowing the industry to work with cities on mutually beneficial goals. For many years, the former “outdoor” industry has been subject to criticism from those who find it aesthetically displeasing or argue that billboards served no positive economic role. […]

Fri, Apr 3, 2015 at 12:21 AM

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TigerLogic Releases Socially Powered Digital Signage App For Google Chromebox

The Postano Kiosk App creates new social media opportunities for in-store digital signage. […]

digitalsignageconnection.com
Thu, Apr 2, 2015 at 9:43 PM

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Searchlight Acquires Digital Out-of-Home Network Operator TouchTunes

Acquisition of the in-venue interactive music, entertainment and advertising business will support the next phase of its global growth plan. […]

digitalsignageconnection.com
Thu, Apr 2, 2015 at 9:16 PM

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Posterscope’s monthly Out-of-Home advertising market update: The Real World April 2015

The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns. […]

slideshare.net
Thu, Apr 2, 2015 at 7:14 PM

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Carat: Primesight Busts The Myth That Out Of Home Is Not A Lead Medium

Want to wind up an outdoor advertiser? Tell them that Out of Home isn’t really that important in the grand scheme of things. Carat and Posterscope invited Primesight to bust the myth that OOH is not a lead medium… here Jess Baldwin, Account Manager at Primesight, explains how they responded. […]

carat.co.uk
Thu, Apr 2, 2015 at 7:11 PM

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Quiet debut for anti-Muslim bus ads in Philadelphia; counter-message billboard overlooks I-76 (philly)

Anti-Muslim advertising began appearing on SEPTA buses Wednesday in accordance with a federal court ruling that the transit agency could not selectively deny the ads because of their message. Also Wednesday, a counter-message of acceptance was launched on a billboard overlooking the Schuylkill Expressway near Dickinson Street in South Philadelphia. […]

philly.com
Thu, Apr 2, 2015 at 6:14 PM

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City needs billboards with a conscience

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bdlive.co.za
Thu, Apr 2, 2015 at 6:05 PM

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Gun violence billboards pulled after protest

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bostonglobe.com
Thu, Apr 2, 2015 at 6:04 PM

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Veale Outdoor Advertising Digital Billboards Reach 12 Million in SF Bay Area

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Thu, Apr 2, 2015 at 5:59 PM

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Billboard and Outdoor Advertising in Canada Market Research Report Update from IBISWorld

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Thu, Apr 2, 2015 at 5:51 PM

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invidis: The SMB sector and retail drive digital signage revenues in German-speaking markets

Three quarters of all digital signage projects in 2014 were small and medium installations with up to 50 displays. Smaller projects have a higher margin and can be carried out successfully by most players in the market. Only 12 % digital signage networks are larger than 100 displays. […]

invidis.de
Thu, Apr 2, 2015 at 5:47 PM

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16:9: Searchlight Capital Expands its DOOH Network Portfolio with Acquisition of TouchTunes

One of the larger digital OOH networks on the planet, Montreal’s TouchTunes Interactive Networks, has been acquired by a private investment firm, Searchlight Capital. TouchTunes is mostly known as a digital jukebox company, and has units plugged in at more than 71,000 bars and restaurants across North America and Europe. […]

sixteen-nine.net
Thu, Apr 2, 2015 at 5:45 PM

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Tachi Palace Installs NanoLumens NanoCurve for Super Bowl 2015

The visual solutions provider partnered with JCM Global to install the massive display one week prior to the annual event. […]

digitalsignageconnection.com
Thu, Apr 2, 2015 at 4:12 PM

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MINI showcase unbelievable new coalition car on digital billboards, on April 1 (pioneeringooh)

MINI got involved in the April Fool’s Day spirit yesterday morning (April 1st) when they showcased the new MINI Coalition (coming May 2015) on Storm Digital’s Chiswick Towers and Cromwell Road site. Ha Ha…wonder how many people fell for it. […]

pioneeringooh.com
Thu, Apr 2, 2015 at 4:04 PM

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Verifone Media launch geo-targeted and day-part digital tops (pioneeringooh)

To showcase their new technology and format, Verifone Media have launched a self-branded campaign called ‘#HelloGEO’ on their DigitalTops. The two month campaign will run in 39 separate geo-zones across London’s Zones 1-3, and the creative will say ‘Hello’ to the specific area that the screens are running through. […]

pioneeringooh.com
Thu, Apr 2, 2015 at 3:52 PM

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