Pattison Onestop introduces Engage™ to enhance consumer engagement with Out-of-Home campaigns across its extensive network of digital and static advertising display products. […]
A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. […]
Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For January 2015, Coca-Cola was voted the Winner for their interactive campaign in Australia. […]
BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting the in-flight and on-train Wi-Fi market, today announced its unaudited financial results for the first quarter ended March 31, 2015. First Quarter 2015 Financial Highlights. […]
Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week. Microsoft releases the Attention Span Study and Test How often are you multi-tasking? […]
Elle invited 600 magazine fans to the shoot, each receiving a full make over. An Instagram image of each styled reader, through our moderation system, became part of the Ad campaign. ‘HERO’ then automatically took a picture of the screen and posted it back to Instagram. […]
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The Outdoor Media Association (OMA) is opposing a draft plan from Sydney City Council to clampdown on outdoor signage in a bid to improve the look of the city. […]
In a report published Friday, Morgan Stanley analysts maintained their Equal-Weight rating on Lamar Advertising Co. The price target was raised from $60 to $62. The analysts believe that the company would be unable to sustain its Q1 strength. […]
It’s time for the next can of worms: mobile viewability. And the mobile ad vendors are already on the scene. […]
The research was carried out by iReach on behalf of the OOH agency Kinetic and GroupM and used a combination of eye-tracking technology and interviews to determine the shopping habits of a selection of 200 convenience store (c-store) shoppers. […]
Lifetime has brought a neat out-of-home advertising trick to the U.S. for the first time to promote its upcoming miniseries The Secret Life of Marilyn Monroe, starring Kelli Garner. Garner began appearing Monday on digital ads in eight New York City subway stations. […]
Barton F Graf 9000 has won a new account to promote The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7bn out of home industry. Gerry Graf, Saatchi & Saatchi NY“Innovation in OOH advertising has made it the place to be for groundbreaking creative. […]
Outfront Media, the country's largest out-of-home company, has donated 3-D billboards complete with giant red noses in markets including Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta and Miami. They also donated space on buses, subways, and digital bulletins and posters. […]
In what it's calling "a media first," digital signage "smart screens" have been deployed at Heathrow Terminal 2's baggage claim zones showing passengers live price and journey time comparisons between taxis and the airport's train service to central London, according to an announcement from JCDecaux. […]
