Raw Feed & Search

Australian OOH ad firm Adshel to use Roy Morgan Research’s Helix Personas to enhance targeting of audiences (roymorgan)

Roy Morgan Research and Adshel have partnered to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas. […]

roymorgan.com
Sun, Apr 12, 2015 at 8:23 PM

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South Africa: A new research tool for outdoor media owners to measure their audience (themediaonine)

The research model – a collaboration between Ask Afrika and Spanish OOH research company Cuende Infometrics – will launch in the second quarter of 2015. It will provide participating OOH media owners and agencies with a credible trading currency for the buying and selling of media space and time. […]

themediaonline.co.za
Sun, Apr 12, 2015 at 7:54 PM

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blowUP media to launch a digital screen that can be placed on temporary building wraps (pioneeringooh)

blowUP media is launching the first digital Giant Poster that can be placed on temporary building wraps. Using the latest technology, the screen is light enough to be placed on scaffoldings or wraps, can be customised to any size and can also be adapted to fit any building or scaffolding structures. […]

pioneeringooh.com
Sun, Apr 12, 2015 at 7:51 PM

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invidis: Munich airport uses indoor 3D mapping to guide visitors via digital signage and mobile.

The airport authority purchased their own trolley and are now able to digitize any indoor location at any time. Interesting enough the main purpose of the data will not only be way guiding but also supporting remote maintenance. Ongoing constructions or technical installations can very easily digitized offering a wealth of information (current maps, photos and 3D mappings). […]

invidis.de
Sun, Apr 12, 2015 at 7:49 AM

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Continental Outdoor flying alongside BirdLife SA to give conservation wings

Continental Outdoor Media has aligned its corporate social investment spend with its core business objectives and imperatives. This strategic approach over the past few years has resulted in CSI initiatives being moved largely out of the charitable sphere into one in which true partnerships have been forged with key beneficiaries, one of which is BirdLife South Africa. […]

bizcommunity.com
Fri, Apr 10, 2015 at 7:21 PM

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Fundamentals of Digital Signage Content (DSConnection)

The single most important thing to know about developing a content strategy is: Do you have an objective and can you clearly define it? […]

digitalsignageconnection.com
Fri, Apr 10, 2015 at 4:01 PM

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DOOH Networks: Spaulding Boston Inspire Patients, Families Using Digital Signage (16:9)

  Spaulding Boston rehab hospital opened new digs on that city’s waterfront about two years ago, and the facility is full of different video wall configurations all built around driving the hospital brand and inspiring patients and families going through the recovery process from injuries and illnesses. […]

sixteen-nine.net
Fri, Apr 10, 2015 at 3:55 PM

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Cross-Track Technology Marks New Era in Digital Out-of-Home

Exterion Media and NEC Display Solutions partner to transform ordinary journeys for London commuters with the launch of DX3. […]

digitalsignageconnection.com
Fri, Apr 10, 2015 at 3:26 PM

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DASH IN Stores Implement ADFLOW Networks’ Digital Signage

The convenience store chain is moving away from traditional signage to give the brand a more modern look and feel. […]

digitalsignageconnection.com
Fri, Apr 10, 2015 at 2:55 PM

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Indianapolis Motor Speedway Revs Up With Huge New HD LED Displays

Larger, brighter Panasonic video boards will offer spectators an unimpeded view of on-track action. […]

digitalsignageconnection.com
Fri, Apr 10, 2015 at 2:43 PM

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16:9 Comments on: Blue Bite, Partner Freckle IoT Creating Aggregated Beacons Proximity Ad Network

Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few years – marketing the capability and know-how to bridge smartphones and screens with tech like QR codes, SMS and NFC tags. […]

sixteen-nine.net
Fri, Apr 10, 2015 at 2:25 PM

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Zytronic Adds Interactive Touch to Seoul Bus Shelter Digital Signage

Zytronic's ZYBRID touch sensors provide an intuitive and informative new public transport experience in the South Korean capital. […]

digitalsignageconnection.com
Fri, Apr 10, 2015 at 8:28 AM

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Watchfire Unveils Web-Based Digital Signage Content Management Tools

New mobile application can be used to update digital signage content from anywhere and automatically syncs all changes with Ignite software for desktop. […]

digitalsignageconnection.com
Fri, Apr 10, 2015 at 7:40 AM

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Warsaw slams law to regulate outdoor advertising as toothless

 […]

thenews.pl
Fri, Apr 10, 2015 at 1:29 AM

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Six technologies saving restaurants money and changing the industry (qsrweb)

Digital place-based networks: a multipurpose marketing system. Restaurant owners have what many consider a powerful new marketing currency in their establishments and some don’t even know it, according to a report from ScreenMedia Daily. […]

qsrweb.com
Fri, Apr 10, 2015 at 12:15 AM

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