Out of Home is currently being talked about as a lead medium to watch in the advertising industry. As technology develops, new audience data is able to be collected and of course more people with Smartphones we are all becoming more connected in the Out of home Space – and it is only going to get more exciting! […]
UN launches billboard campaign countering Hungarian government's anti-migrant drive. Hungary’s central-right government has launched a controversial billboard campaign against immigration while UNHCR introduced its counter campaign highlighting successful refugee stories. […]
As show director, she will be responsible for the overall management and direction of DSE and will have a more active role in the industry. […]
Here’s what LG says about why people need to swing by its booth (#1529) when the doors open this morning on infoComm 2015 in Orlando. 1 -Why do people going to InfoComm need to put your company on their Must See list of booths? LG Electronics USA (booth #1529) is unveiling a brand new powerful and impactful series of Full HD video wall displays. […]
In Paris 56 years ago, a number of outdoor advertising companies came together to form a trade association called FEPE, standing for Federation European Publicite Exterieur. The same group came together in Budapest earlier in June, this time as FEPE International, to discuss and celebrate the success of what has been renamed "out of home" (still Publicite Exterieur, if you think about it). […]
The future of outdoor advertising is digital. Digital out of home technology can now put screens the size of a theatre in places where billboards used to be, and replace all of the signage on public transport or in your local shopping centre with moving, dynamic screens that look 1000x more compelling than a poster. […]
Outdoor advertising is transforming cities by helping tackle population growth and serving as a vital public information resource, according to a new report. […]
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audiences from specific media and reaching them wherever and whenever, at least in theory -- is perhaps best seen and explained through the lens of mobile. Mobile devices (more specifically in this case, smartphones) have become an extension of self. […]
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The growing interest in Internet-connected devices is to contribute to a “monumental” increase in “Internet of Things” (IoT) data links over the next four years, according to a new study. […]
Outdoor digital sign manufacturer recognizes best use of digital medium. A digital billboard advertising campaign featuring live tweets and photos posted during the Penn State–Lehigh Valley commencement in 2014 landed Tri Outdoor, Inc. of Bethlehem, Penn., the Best of Show award in the 2015 Watchfire Digital Billboard Awards. […]
A billboard from Cossette Chicago, the ad agency of record for the regional McDonald's co-op, has just gone up. The simple visual for the new out-of-home execution neatly conveys the right message — "I'm lovin' it" — which is superimposed over a close-up of a sheet of ice etched with skate blade marks. […]
Los Angeles International Airport officials hope to raise money for future construction projects by lining the inner traffic loop's parking structures and terminal buildings with digital billboards. […]
