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New OOH Resource App From the Outdoor Advertising Association of America (OAAA)

A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. […]

myprintresource.com
Wed, May 13, 2015 at 11:21 AM

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Campaignlive: UK’s OOH ad operator Primesight promotes Chris Forrester to managing director

Forrester joined Primesight, one of the UK's largest suppliers of Out of Home (OOH) solutions, in 2012 and was instrumental in repositioning the business around the Results Are Our Culture ethos. Since he joined the out of home specialist, he has been named as one of Campaign's top ten commercial directors and also helped Primesight win a two-star Best Companies rating for the last two years. […]

campaignlive.co.uk
Wed, May 13, 2015 at 9:35 AM

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JCDecaux: Iconic Launches call for Iconic Partnerships

Over the last two weeks of April, JCDecaux has unveiled the best of Digital Large Format at the Airport, starting with the new Los Angeles Airport Digital Clock, one of the many assets available for sponsorship at LAX Airport… Luxury jewellery brand Tiffany & Co was the launch partner for this four-sided high-definition digital structure. […]

jcdecaux-oneworld.com
Wed, May 13, 2015 at 8:00 AM

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View the 2015 OBIE Awards gallery #AmplifyOOH

The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising. The OBIE name is derived from the ancient Egyptian Obelisk, a tall stone structure that was used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising. […]

obieawards.org
Wed, May 13, 2015 at 2:36 AM

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New Report Finds OOH Tops All Media In Connecting with Consumers Near Point of Purchase (myprintresource)

A new study released today by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. The study, conducted by RealityMine using USA TouchPoints, also revealed OOH is the ideal ad medium to reach consumers as they engage with mobile devices. […]

myprintresource.com
Wed, May 13, 2015 at 2:31 AM

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All social updates from OAAA/TAB National Convention + Expo, San Diego, CA May 12-13

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oohsocial.com
Wed, May 13, 2015 at 2:24 AM

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Verizon to Acquire AOL for $4.4 Billion

Telecom giant Verizon Communications said Tuesday that it has signed an agreement to acquire online company AOL for $50 per share, or an estimated total value of approximately $4.4 billion. AOL's stock on Monday had closed at $42.59. The price-per-share set for the deal provides a 23 percent premium. […]

billboard.com
Wed, May 13, 2015 at 2:05 AM

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MediaWeek: Thirty years of advertising metrics

Justin Sampson looks back at the modern history of audience measurement and examines how it can inform future practice. Back then, only two of the current audience measurement currencies existed: Barb, for TV, and the National Readership Survey, for newspapers and magazines. […]

mediaweek.co.uk
Wed, May 13, 2015 at 1:59 AM

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All-media programmatic ad trading platform the ‘Expedia’ of ad buying (OOH included; source – itbusiness)

The platform, called Discover Media House, claims to be the first programmatic ad-trading platform in Canada, incorporating radio, print, television, online and out-of-home advertising in one ad exchange. It also contains extensive market data to help buyers focus on their target consumer and compare pricing across different advertising channels. […]

itbusiness.ca
Wed, May 13, 2015 at 1:54 AM

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PNYC Named Creative Agency for Outdoor Advertising Association of America (press release)

NEW YORK, NY -- (Marketwired) -- PNYC (Partners + Napier NYC) has been selected as a creative agency for the Outdoor Advertising Association of America (OAAA), following a competitive review. OAAA is the national trade association for out of home (OOH) advertising, representing 800 member companies, which account for over 90 percent of all industry revenue in the US. […]

newsmaker.com.au
Wed, May 13, 2015 at 1:44 AM

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Zoom Active Lifestyle Marketing Honored with Ad Council’s Crystal Bell Award

Zoom Active Lifestyle Marketing was recognized with the Ad Council’s Crystal Bell award at today’s OAAATAB National Convention + Expo, the out of home (OOH) advertising industry’s premier annual gathering, in San Diego. Each year, this award is presented to one OOH advertising company for its extraordinary contributions to Ad Council’s public service campaigns. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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38 OBIE Awards Presented for Exceptional Out of Home Advertising

The Outdoor Advertising Association of America (OAAA) presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration during the 2015 OAAATAB National Convention + Expo in San Diego, CA. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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New Mobile App Supports OOH Sales Teams on the Go

A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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New Report Finds OOH Tops All Media In Connecting with Consumers Near Point of Purchase

A new study released yesterday by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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Horror as woman is crushed by 4 tonne digital advertising billboard that fell from side of London building during morning rush hour

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dailymail.co.uk
Tue, May 12, 2015 at 7:27 PM

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