It’s no secret that Airports have always been a hot spot for advertising. As this area becomes more competitive, in terms of technology, it has become essential for advertisers to take advantage of using Digital Signage. Static printed advertising is fast becoming an outdated medium where there is such a strong Digital Signage presence. […]
Other than music videos what type of content can be used for entertaining a mass audience within a particular demographic? […]
Ocean Outdoor, the UK’s leading specialist out of home advertising company, have generously donated digital out of home advertising - worth £250,000 - to assist Ice Warrior Jim McNeill in his search for 28 novice polar explorers. This is the first time that people have been recruited ‘off the streets’ to take part in a polar expedition. […]
FANTA’s playful out-of-home campaign transformed a JCDecaux Innovate panel into an Instagram-powered photo booth and instant selfie printer. […]
Brightbox Inc., platform provider of secure mobile device recharging solutions, has rolled out its Mark3 charging stations at British Airways' Galleries Lounge in Terminal 7 at JFK Airport in New York City. British Airways has been offering the Brightbox amenity to fliers in its Executive Lounge since 2013 and is now adding more stations to areas in Terminal 7. […]
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The company behind Digital Signage Expo has announced another event that looks like a bit of a hedge against the mother ship’s future. The EduCOMM Expo in Atlanta will focus on the implementation, oversight, and management of internal digital campus communication projects in the higher education vertical. […]
A Polish company has launched a meeting room product that uses Android for the operating system and then takes the smart step of integrating beacons. Called Schedulla, a play on Godzilla, the tablet-centric platform has a simple CMS that allows users to pick a room, pick a date, describe, and invite participants. The system syncs with Google Calendar or Exchange. […]
Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week. Facebook and Google offer assistance for Nepal survivor search The two digital giants have released tools in order to help eliminate survivors in an ongoing effort to find victims after last week’s devastating earthquake in Nepal. Facebook has launched the Nepal Earthquake Safety Check feature, which allows you to notify all of your Facebook friends as ‘safe’ after the earthquake. […]
As we all know from advertising, location is key to reaching your audience. The same goes for daily communications on your digital signs. Here are five things to consider when placing your digital signage displays: 1. […]
NanoLumens, the manufacturer and marketer of visualization solutions, today announced the introduction of the latest advance in its solutions offerings — the fully transparent NanoClear display platform. […]
Digital out-of-home is an exciting new medium with great scope for visual and interactive communication: but how effective is it as an advertising channel? […]
DOOH.com received one of it’s highest accolades yet this weekend at The British LGBT awards, dubbed the gay Oscars by the UK press, taking away the award for best marketing Campaign. The campaign was produced for Pride in London in 2014, the ceremony received national press attention throughout the UK. […]
The devastating earthquake that shook Kathmandu and Nepal on Saturday is one of those major events that gets the world noticing and looking to help. So we’re spooling up DOOHgood, the ad hoc volunteer group that produces and distributes video PSAs for use on ad-based and private digital signage networks. […]
Lamar Advertising sells advertising on billboards, buses, shelters, benches and logo plates in the U.S., Canada and Puerto Rico. The company owns and operates approximately 145,000 billboards (including 1,880 digital billboards), 120,000 logo-advertising displays and 38,000 transit-advertising displays. While simple, this profit-generating business has been around for over a century. […]
