McDonald’s rolls out ‘Create Your Taste’ self-service kiosks
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Sat, Jun 6, 2015 at 5:38 PM
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Daniel Doctoroff, the former chief executive of news and data provider Bloomberg LP, has launched a bid to buy Titan Outdoor, a company that provides outdoor advertising on buses in U.S. cities, according to three people familiar with the matter. […]
The Outdoor Advertising Association of America recently released first quarter figures that showed out-of-home advertising revenue rose 4.7% to $1.58 billion in first quarter compared to a similar period the previous year, marking the 20th consecutive quarter of growth and outperforming the other forms of traditional media advertising. Major marketers are big believers in OOH. […]
Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head-to-head. Spencer Berwin, JCDecaux’s managing director of sales, topped an audience poll of seven panelists who each championed their respective channel. Berwin said: "Outdoor is so smart that it reaches 98 per cent of the UK population every week. […]
NEW YORK: Combining audience targeting with proximity targeting can boost retail footfall by up to 35% according to the Mobile Marketing Association. […]
NEXCOM’s latest media player, the NDiS M335, increases engagement at airports, enterprises and schools. […]
The Digital Signage Federation's Regional Councils will host Meet & Greet events with special presentations and refreshments in Chicago and Atlanta on June 9th and 10th respectively. […]
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Milestone AV and SurgeX are unveiling a new line of power-protected solutions for the U.S. and Canada that are exclusive to the Chief brand. […]
Digital OOH (DOOH) revenue will replace physical OOH revenue in countries with mature OOH markets. DOOH advertising revenue totalled USD 9.71bn globally in 2014. This will grow strongly to reach USD 18.04bn in 2019. […]
According to the Standard media Index (SMI), OOH has joined digital as the only positive growth story of the year so far, with its +3% rise for the first four months of the year. SMI’s numbers showed OOH enjoyed strong single digit gains in April, but the news wasn’t so good for radio, which shrunk by -12% for the month. In the year to date, digital leads the way, growing 22%. […]
xAd says that it can use location data to show consumer intent. Anyone even vaguely familiar with the mobile ad space knows that it has a cookie problem. On the desktop web, your browser will store a tiny file – a cookie – from every site you visit. […]
Out-of-Home (OOH) advertising revenue rose 9.2% in the first quarter of 2015 compared to the previous year as reported by Nielsen. “There has been growth across a number of categories including tourism, retail, finance and telecommunications,” said Rosanne Caron; President, OMAC. […]
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A pair of Charlotte, NC companies have merged, putting together a combined offer that includes things as diverse as low-cost media players, video analytics and interactive stations. The interactive touchscreen firm T1V has bought the assets of Cenique USA, which now do business as Cenique Global, a division of T1V. […]