Interactive digital signage firm media mea has introduced its new MEDi Digital Totem — designed to look "like a work of art," but with "an industrial heart" — according to a company announcement. […]
Beautiful things aren’t always fragile. The new MEDi Digital TOTEM from media mea looks like a work of art, but has an industrial heart - designed, engineered and manufactured to handle all the bumps, knocks and spills that are part of busy public settings like malls, larger retailers, airports, campuses and convention centers. […]
As a CMO you must regularly test, benchmark and revise your investments to find the magic media mix that demonstrates ROI. While the “connected home” was once thought to be the future, it’s the connected consumer who has transformed retail marketing. Fueling today’s on-the-go shopper are all-time low gas prices and reduced unemployment at 5.6%, a six-year low. […]
Some of the largest retailers have been looking at augmented reality (AR) for years as one of those technology advancements with huge potential to reach shoppers who are constantly on their mobile devices, aiming to connect with shoppers while either in the store, or even while outside the store to bring them into the store. […]
Outdoor media provider, APN Outdoor, has announced that the final market in its Eastern Seaboard XtrackTV offering will be available for sale in the coming weeks with the Brisbane network to go live in June, this year. APN Outdoor will be expanding its digital rail network, XtrackTV, into the Brisbane market following the successful launch in Sydney and Melbourne last year. […]
BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced that Guangzhou Meizheng Advertising Co., Ltd. […]
Setting yourself apart in the specialized field of digital signage is no easy task. But Miami-based Intermedia Touch — with expertise in video walls, interactive displays, LED signs, directories, wayfinding, custom software and three-dimensional projection mapping — has developed a comprehensive custom approach to ensure that every aspect of a client’s vision is realized. […]
ERIE, Pa., /PRNewswire/ -- The TV Sign has created an easy to use digital signage solution that will save businesses money while increasing sales. This simple solution is a mini-computer that plugs directly into the HDMI input on any TV and updates the signage created on the drag and drop Signage Editor via the internet. From anywhere in the world the drag and drop Signage Editor can be used to create, schedule and update signage content to multiple signage displays at multiple locations. This is an incredibly powerful solution that usually costs thousands of dollars that has been conveniently wrapped up as an SaaS (Software As A Service) with a low monthly fee of $50. […]
Automation & Creativity. The rise of programmatic technologies have created opportunities and challenges for every player in the marketing and media ecosystem. Businesses are restructuring, sales teams are evolving, and the knowledge and skill sets required for success have changed dramatically. […]
As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and more viewers are watching until the end. […]
The entry-level software options keep coming for digital signage – even though it is very easily argued supply vs demand thing went way off kilter years ago. The latest entrant in this crowded field is The TV Sign, a new Android-driven, browser-based CMS out of Erie, PA, just west of Buffalo, NY. […]
Do you believe digital-out-of-home exerts a clear impact on the wider digital universe but don't know how to prove it? A new study leverages neuroscience and proves for the first time how digital out of home positively influences consumer responses to other media.The pioneering research, conducted by Neuro-Insight, used brain imaging to explore the neurological impact of digital out of home on other screen and mobile devices.The results of the Beyond Out Of Home study were released at a BAFTA meeting in London before an invited audience of 100 advertising executives, media buyers and industry specialists."A previous study had demonstrated that premium outdoor sites positively primed responses to standard outdoor sites," says Heather Andrew, CEO of Neuro-Insight (U.K.), which conducted the study. […]
The Spokane-area restaurant is using the media player in four locations. […]
The Bloomberg Hub delivers a unique business travel experience, providing timely and relevant news, data and information within a visually compelling, technology-driven space. […]
The companies out there that do LCD panel enclosures for advertising and retail generally do a great job with the important engineering bits like heating and cooling, and durability in the face of an ever abusive general public. Where they don’t tend to excel is design. They tend to look like squared-off steel slabs. […]
