You may remember that clever hair products digital poster in a Swedish subway – where the model’s hair was swept by the tunnel winds of an approaching train. The US Lifetime TV network has borrowed on that idea for a set of posters promoting a biopic about Marilyn Monroe. […]
I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to get an email today about a cool new project in Philadelphia that outs the idea in practice. […]
A poster on Reddit has already taken credit for the attack and promised to carry out more. […]
When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]
Now you can buy a flat panel display that runs the open source Firefox browser. The first Panasonic VIERA Smart TVs powered by the Firefox OS are now available in Europe, and will be available worldwide in the coming months. Granted, the panels are Smart TVs and not commercial displays, but we all know many, many small business signage installs with TVs. […]
Social currency is the Holy Grail for brands as they attempt to tap into an evolving, increasingly fragmented consumer journey. Finn Roantree, Communications Planning Executive at Carat, looks at how brands can capture this elusive element of success. […]
Transport for London (TfL) and Wildstone have launched the tender for ‘The London Landscape’, a new premium network of roadside digital advertising sites. TfL is seeking a commercial partner to install, market, sell and manage a portfolio of digital underpass advertising sites. […]
AT 11:57 PM, in New York’s Times Square, the city’s most hellish H&M has closed down, the human-size Elmos have gone home, and the Lion King–going tourists are tucked safely into their hotel beds. […]
How susceptible are digital billboards to unwanted tampering? That’s the question some are asking after people in Buckhead were subjected to an image that grabbed a lot of attention for all the wrong reasons. Over the weekend, those traveling near Peachtree and East Paces Ferry Road were mooned via electronic billboard. […]
Location-based marketing allows a greater level of consumer engagement by delivering messages and promotions to consumers at the right place and the right time. […]
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Lenovo is the latest mainstream PC maker to crank out a Chromebox – something called a ThinkCentre Chromebox Tiny. […]
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Mobile media is changing behaviours and there is a great opportunity for brands in this space, Twitter's UK sales director told the Internet Advertising Bureau UK Mobile Engage conference today. […]
The urinal election game Last year, Captive Media did something radical. It put interactive advertising into a men’s urinal in an attempt, as he puts it, to reach the young male market. The urinals have now been rolled out to 200 venues across the UK and last month they featured a topical election challenge called Wee the People. […]
