The client-agency relationship needs to start way upstream of the communications brief. Clients need to invite agencies into the depths of their business, to share all of their data and to welcome a fresh point of view on their business, marketing and communications problems. […]
The digital signage market is poised for double-digit growth in the next few years, says a study released by market research firm IDC. According to the study, the digital signage market will grow roughly 14 percent to 15 percent in the next five years. "My experience is that there are two levels customers are looking for with digital signage," said Tim Greene, research director at IDC. […]
Digital signage use in retail outlets will grow from USD 6 billion in 2013 to USD 27.5 billion in 2018, a 35.7 percent five-year CAGR, as retailers continue to digitize the consumer experience. […]
On May 30 and 31, Lifetime is premiering "The Secret Life of Marilyn Monroe," a new miniseries based on the best-selling novel of the same name. Now, Lifetime is working with Horizon Media, Control Group and New Tradition to introduce a digital out-of-home initiative (OOH) that transforms the New York City MTA subway, the largest transit system in the U.S. […]
LONDON – New research on the habits of convenience store shoppers in the United Kingdom shows that those who frequent their local corner shops are heavily influenced by the role of advertising on the path to purchase. […]
Around this period, an year back, there was a wave of enthusiasm in the outdoor sector. A new government was coming to power and, with it, a promise of economic growth, which would further lead to increased ad spending by corporate. 12 months later, the outdoor advertising industry is still waiting for the optimism to translate into something tangible. […]
LG Display, the world’s largest display maker by sales, pledged Tuesday to become a game-changer in the nascent organic light emitting diode market by beefing up production from the third quarter this year. “OLED is the ultimate display technology. […]
The digital signage was installed at Famous Famiglia Pizzeria at the airport. […]
The City of Sydney wants to restrict the building of new outdoor advertising spaces and reserve 15 per cent of all ad space for its own marketing, a draft plan reveals. The Outdoor Media Association (OMA) has come out swinging against the proposal in a 159-page submission, identifying 14 issues and lobbying for a more evidenced-based approach. […]
Inspired by music icon Jay Z, Barneys "A New York Holiday" comprised a series of windows and an interactive in-store gallery that captured the imagination of its shoppers. […]
In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable TV behind to become the Video Advertising Bureau. […]
The new reports shows that nearly 82 percent of companies currently using digital signage are "very satisfied" with the technology. […]
The future of ad testing is not about surveys, but about smiles and smirks. If you want to know whether a spot really sells, after all, shouldn't you measure what people feel, not what they say? That's the argument being delivered across the country by a new crop of startups brandishing sophisticated facial-recognition technology -- and quickly reshaping how marketers decide which ads work. […]
New models including, the company’s first HD projector, expand options for increasing communications in meeting rooms and classrooms. […]
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