JCDecaux SA was recognised in the category of "Small cell technology and deployment enablers" at the awards ceremony of the Small Cell World Summit, held on 10 June in London. The jury commended JCDecaux's ability to develop intelligent and aesthetic solutions for integrating small cells into the urban environment while facilitating the involvement of cities and local operators. […]
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First of its kind in the Capitol's transit system; Fourth transit network for OUTFRONT NEW YORK, June 15, 2015 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced that it that it has partnered with the Washington Metropolitan Area Transit Authority ("WMATA") to debut a digital advertising pilot program within eight Metrorail stations, a first of its kind for the DC Metro area. […]
Flix Brewhouse is an interesting movie theater chain in that it pairs the big screen with the tall glass – the latter used for the output of the micro brewery that Flix runs onsite. Yes, you can sip a craft beers and watch a flick in a theatre. […]
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JCDecaux is running a domination campaign at London’s Waterloo Station that ties into the release of the new film JURASSIC WORLD, using the large digital screens in the terminal and even creating a dinosaur museum gallery. The one-of-a-kind campaign is dominating every outdoor advertising location in the commuter hub. […]
Welcome Break is a variation of those giant commercial rest stops you see off major highways – in this case off motorways in the UK. At 16 of the stops, the company has installed a new digital menu-board system for its QSR operators, The set-up is a combination of LG screens and Signagelive software, as installed by Saville Audio Visual. […]
New York’s MTA subway and commuter rail system has been honored for the digital artwork running on screens around at its new Fulton Center stop. […]
Although active users grew a little over 5% quarter on quarter all other metrics were bad: revenue down 9%, EBITDA down 26%, losses up 46% and share price now lower than closing at the end of the first day. As Dick Costolo was already under pressure he could survive such a result only if investors believed he had a clear plan but that was not the case. […]
This June, the rainbow stretches far and wide for Pride Month, a nationwide celebration for the LGBT community. Many big brands have shown support with impactful LGBT-friendly ads, such as Target, whose #TakePride campaign celebrates “Who we were born to be, ” and Hallmark who encourages you to #PutYourHeartToPaper. […]
The Digital Signage Federation Board of Directors will host a Meet & Greet networking event at the Park Hill Golf Club Clubhouse in Denver, CO on Wednesday, July 22 following the DSF’s 4th Annual Golf Tournament at the Park Hill Golf Club. […]
Dynamic DOOH takes to a new level when Oral B uses in app advertising to pull tweets and images from throughout the UK, each with ‘crack a smile’ cartoon style lips, then dynamically served to One Piccadilly. Photos of One Piccadilly are then served back to the originator, closing the social media loop with our propitiatory system ‘Hero™’. […]
First, A Primer. If retail is your business directly or as a supplier, you can’t help but see TV spots, print ads and lots of blogging about the Internet of Things. […]
