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Desktop Monitors Join the (Video) Revolution

ViewSonic designs a 24’’ Full HD integrated webcam LED monitor around the corporate and personal use of the latest videoconferencing and collaboration solutions. It’s about time somebody reinvented the desktop monitor. After all, for years, we have insisted upon referring to the desktop screen that enables our computers as a “monitor,” or “display. […]

feedproxy.google.com
Mon, Jun 1, 2015 at 11:19 AM

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A Different Kind Of Digital Signage Webinar: KPI Tracking

Webinars and online hangouts are anything but new ideas, but Denver-based Four Winds Interactive appears to be going at the idea with a different spin – aiming at C-level people with executive talks that aren’t just directed by sales people or sales engineers. […]

sixteen-nine.net
Mon, Jun 1, 2015 at 9:44 AM

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Six recent outstanding Canadian out-of-home ad campaigns (jcrizul)

Here are 6 outstanding OOH Canadian ad campaigns from 2015 so far: This campaign is a perfect example of how OOH can sometimes overlap with experiential. This ad is a typical TTC bus shelter; the only difference is there’s no entrance for the shelter. […]

jcrizul.wordpress.com
Mon, Jun 1, 2015 at 9:42 AM

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Clear Channel Outdoor Partners with the FDOT “Drive It Home” Campaign (blackprwire)

Clear Channel Outdoor has partnered with the Florida Department of Transportation’s “Drive It Home” campaign, with the unveiling of the new VIP celebrity billboard. The unveiling took place during the recent press conference announcing Aric Almirola of Richard Petty Motorsports to the team. […]

blackprwire.com
Mon, Jun 1, 2015 at 9:20 AM

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16:9: Retail Innovation Workspace And Lab Opens In SF Mall

What would be a really good environment to test and tweak retail technologies, and get them in front of major retailers and brands? How about a major mall in a tech hotbed, in a city few people groan about having to visit for a business trip? […]

sixteen-nine.net
Mon, Jun 1, 2015 at 9:19 AM

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OUTFRONT Media Launches OUTFRONT Studios, Adding Unparalleled Customized Design Capability To Advertising Offerings

In-House Creative Boutique to Offer Out-of-Home Marketers End-to-End Advertising Solution NEW YORK, June 1, 2015 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), a leading outdoor advertising brand, today launched OUTFRONT Studios as its in-house full-service creative boutique to design advertising campaigns for clients. […]

Mon, Jun 1, 2015 at 9:00 AM

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16:9: Intel’s Compute Stick Gets Big Shoulder Shrug In Lab Testing

The geeks at Engadget have put put one of Intel’s new Compute Sticks through testing, and come back with a resounding shoulder shrug. “The Compute Stick,” concludes the review, “shows that Intel can build an entirely new form of computing device, but it fails to prove why anyone would want one. […]

sixteen-nine.net
Mon, Jun 1, 2015 at 8:50 AM

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China’s OOH Ad Operator AirMedia Obtains Wi-Fi Concession Right on Beijing Trains (press release)

BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced that Guangzhou Meizheng Advertising Co., Ltd. […]

Mon, Jun 1, 2015 at 8:47 AM

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How Location-Based Strategies are Contributing to Business Results (lsainsider)

With 70% of the US economy driven by consumer spending, most of which taking place 15-20 miles of the home, location-based marketing and advertising is helping influence these “local” purchases. In addition, location-based tech continues to improve allowing marketers to quantify just how much the online worlds influence offline purchases. […]

lsainsider.com
Mon, Jun 1, 2015 at 8:29 AM

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Overall media consumption growing, outdoor up by just 1.2 percent, traditional media down (zenithoptimedia)

Exposure to outdoor advertising is rising. The amount of time people are exposed to outdoor advertising increased by 1.2% between 2010 and 2014, from 106.0 to 107.2 minutes a day. […]

zenithoptimedia.com
Mon, Jun 1, 2015 at 12:29 AM

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Grassfish intros V8 of its digital signage software

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digitalsignagetoday.com
Sat, May 30, 2015 at 7:33 PM

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BroadSign digital signage powering Cinemark DOOH network in Latin America

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digitalsignagetoday.com
Sat, May 30, 2015 at 7:33 PM

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Giant screen may light up Belfast’s Shaftesbury Square again

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belfasttelegraph.co.uk
Sat, May 30, 2015 at 1:17 AM

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Electronic Billboards: The Rise Of A Digital Emergency Tool (associationsnow)

Today, there are 5,500 electronic signs—a small portion of the total 400,000 billboards nationwide. But, according to the Outdoor Advertising Association of America (OAAA), these fancy billboards could prove to be of outsized importance down the road, especially in the case of emergencies. […]

associationsnow.com
Sat, May 30, 2015 at 1:13 AM

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More big companies launch media agency reviews — and nobody can agree on why (businessinsider)

In the past six months 20 (twenty!) huge companies have called media agency reviews. At least $US25 billion in spending is currently up for grabs. Media reviews let brands reassess their ad spending, often by offering those contracts out in a competitive bidding process. […]

businessinsider.com.au
Sat, May 30, 2015 at 1:09 AM

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