The Digital Place Based “Opp”timist: Stephanie Gutnik interviews Kirti Srikant, VP of OppenheimerFunds (broadsign)
Results of OppenheimerFunds’ DPB campaign with Captivate Network include a 73% lift in aided brand awareness, 70% in aided ad awareness and a third-place ranking as the most recalled medium after magazine and online. In addition, 52% of viewers who saw the ad online post-elevator ride took action. […]
Wed, Jul 8, 2015 at 2:29 PM