In the next year DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, MD: Provantage Media Group who believes that Digital Out of Home (DOOH) is going to revolutionise the OOH media landscape in South Africa. […]
Being anonymous in public might be a thing of the past. Facial recognition technology is already being deployed to let brick-and-mortar stores scan the face of every shopper, identify returning customers and offer them individualized pricing — or find “pre-identified shoplifters” and “known litigious individuals. […]
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The Digital Signage Business Climate Index (DBCI) in Poland has further increased since the last poll in March. The Index grew from 46,15 base points by 12,90 points to 59,05 base points and reached an all time high. The DBCI reflects the very positive current business sentiment of the digital signage industry in Poland. […]
Ströer Media SE, Germany’s largest out-of-home advertising company, has signed a letter of intent to take on Ayuda’s complete software platform to power all media workflows. Sales, operations, digital scheduling and digital ad serving will all be managed through Ayuda’s comprehensive, integrated platform. […]
Former Out-of-Home Leader Brings Consummate Industry Knowledge To Board NEW YORK, June 11, 2015 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced the appointment of Bill Apfelbaum to the Company's Board of Directors. Mr. […]
JetBlue's 'flight attendant' blurred the lines between digital and real life. JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. […]
The manufacturer of digital signage solutions now showcases its flagship products along with newly added solutions aimed at helping companies engage their audiences. […]
The Swiss company SpinetiX came on the market several years ago with a nice, teeny solid state media player and software platform, and pretty quietly built up its business in Europe and globally since then. […]
Maybe five minutes up the road from my world HQ and Live Bait shop is a new Canadian Automobile Association office, with a shiny new, very nice 90-degree video wall. The CAA store just opened this spring in Burlington, and the centrepiece for this new CAA concept store design is a nine-screen wrap-around video wall. There are more screens around the store functioning as digital posters. […]
Toronto’s Scotia Plaza is the head office building for one of the big five banks in Canada, and located on the underground walkway system that inter-connects most of the city’s downtown financial district. […]
The 56th FEPE Congress, titled “Your Audience is Waiting”, is held between Wednesday June 10th and Friday June 12th at the Intercontinental Hotel, Budapest, and consists of 2 full days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry. […]
Jersey-based telecommunications company, Sure, has opened its doors to a new store where interactive digital signage is at the forefront. […]
Web stats suggest contract wins are down there with new hire announcements as posts that generate the least amount of reader activity, so I don’t cover them munch – but this contract win is big and impressive. […]
