The idea of an ad evolving in response to human emotions might sound like the stuff of science-fiction but for those people who happen to pass by a nondescript poster on Oxford Street this week it is very much a reality. Big screen. Kinect sensor. […]
Outdoor advertising agency JCDecaux came up with a unique way to help McDonald’s promote the McFlurry: a billboard which opens up to give patrons a container to get the cold milkshake-like beverage free of charge. The agency revealed the promotion on July 4th, when Amsterdam experience record-breaking heat. […]
On the first conference day, September 10, an Introduction to Digital Signage will take place in Munich city center. After a short Market Briefing and some Basics in Digital Signage an Installation Tour in the city will show some real life examples. At the same time the conference day at Hilton Munich Airport starts with the annual OVAB Membership Meeting followed by a Workshop on RFPs. […]
I tend to give a pass to small start-ups and teeny companies that have dead screens or error messages, as they have limited resources and in many cases are learning hard but good lessons about operations. But Outfront Media – until recently known as CBS Outdoor – showing giant Windows errors because they didn’t have the proper licensing? Sheesh. […]
With graphics capability and content manageability from NEXCOM's NDiS 166 and NDiS 125, Magyar Telekom's retail stores in Hungary are upgrading customers’ shopping experiences. […]
innovate In Shanghai’s busy Xujiahui Station, passersby took a coffee break with Coca-Cola by “boarding” an exhibit of a Georgia Coffee branded train for a free caffeine fix. Passengers simply scanned QR codes on installed train handles to access an interactive mobile website and sync their phones with the handle screens. […]
In Shanghai’s busy Xujiahui Station, passersby took a coffee break with Coca-Cola by “boarding” an exhibit of a Georgia Coffee branded train for a free caffeine fix. Passengers simply scanned QR codes on installed train handles to access an interactive mobile website and sync their phones with the handle screens. […]
Viju has been selected as a partner because of its knowledge and experience in providing innovative visual communications solutions and services. […]
The 4x4 HDMI matrix switch with scaler switches at close to zero seconds, and provides full playback of 4K content in real-time with no latency. […]
All four video displays feature tight 6-millimeter line spacing and wide angle visibility allowing for clarity and contrast from any seat in the house. […]
London’s Air Ambulance serves the 10 million people who live, work and commute within the M25, and provides an advanced trauma team to those patients who are simply too sick to get to hospital. […]
MUMBAI: Madison World’s out-of-home (OOH) arm MOMS has come up with an innovative outdoor campaign to launch Mother Dairy’s Dairy whitener ‘Dailycious’ in Guwahati. The brand has the tag line “A Spoon Full of Magic” and the objective of the campaign was to reach out to the maximum number of people in the target group, generate highest response and conversion into sales. […]
/PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today that it has entered into an agreement with the Metropolitan Transportation Authority (the "MTA") to extend its existing transit contract for providing advertising services throughout the New York City subway system from December 31, 2015 to December 31, 2016, unless earlier terminated by the MTA on or after July 1, 2016. […]
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