The digital signage content runs at night and reflects the current brand’s visual vocabulary in a unified presentation. […]
As CEO of the German blowUP media group, the leader in the European giant posters market for the last 20 years, Katrin Robertson is used to looking at the big picture. […]
Chevrolet has partnered with digital out of home pioneer Pearl Media for a street-level experiential program in Los Angeles, New York and Chicago. The digital interactive theater is part of automaker’s urban-centric, Millennial-focused program to promote its hot selling compact crossover, Trax. […]
“Millennials” are glued to their phones, tablets and other devices – so those are the only channels for grabbing their attention and getting branded messages through. But recent research suggests that audiences are turning away from online advertising, where it interrupts their online activities. According to the Economist, more than 200 million people now run ad-blocking software. […]
At the Digital Sinage Summit 2015, invidis consulting and ISE will present the most important topics, trends and drivers in the Digital Signage industry. This will help you to understand the current situation, what is coming next, and what really matters. Anyone who wants to understand how the digital transformation is reshaping the way Digital Signage is planned, executed and benchmarked. […]
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The benefits of DOOH are largely not being effectively harnessed, and the majority of DOOH is being treated as traditional static outdoor. In this way we all fail to take advantage of the benefits that a connected digital channel can bring to the party. […]
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Growing retail sector and continuing technological advancements to drive digital signage market in the UAE. According to recently released TechSci Research report, "UAE Digital Signage Market Forecast & Opportunities, 2020", digital signage market in the UAE is projected to grow at a CAGR of over 22% during 2015-20. […]
The installation covers three sides of an indoor glass elevator shaft and provides views to patrons inside and outside the elevator. […]
Digital billboards represent a growing advertising opportunity for marketers to reach an audience of consumers who think the medium is “cool” and who exhibit a heavy recall of the messages they see. […]
