I realized Christie was getting serious about creating a media wing to its business when I ran into Alan High – who ran ClearChannel Outdoor – walking around an event with Christie on his badge. […]
DSE 2015 attendees are invited to join industry colleagues for the Annual DSE Awards presentation, to be held this year as a high-energy breakfast event sponsored by Samsung, Peerless-AV and the Digital Signage Federation (DSF) and taking place at the Las Vegas Convention Center. […]
We had about 340 people out last night to the 6th annual Preset Group DSE Mixer at the Hard Rock Cafe in Las Vegas. That’s the biggest crowd ever. We had people hanging out in the lobby, ahead of the event. […]
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Here’s a picture of a great way to combine digital signage, food trucks and social media. The food truck is from AYAM – if you haven’t heard of them they provide asian food products. In the picture you will see that they were running a promotion for Chinese New Year. […]
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In a little over five years, digital out of home (DOOH) has exploded from being a small part of outdoor advertising to become quite possibly the most important part of its future. Media owners are investing vast sums in dramatically increasing their digital estates across the out of home environment and the opportunity being generated for innovation and creativity is vast. […]
Programmatic spending continues to surge as overall digital ad spending is eating up greater portions of marketing budgets. However, programmatic spans far beyond the digital space. Programmatic encompasses print, TV & OOH What often gets lost in the complex nomenclature that is all too present in the industry is that programmatic is simply an automated way of buying media. […]
NEW YORK, /PRNewswire-USNewswire/ -- The Digital Place Based Advertising Association announced that Intel's Jose Avalos, Worldwide Director of Visual Retail, has been voted onto the DPAA Board of Directors. "Intel's retail and digital signage platforms and services are helping to fuel the growth of our industry," said Barry Frey, president & CEO, DPAA. […]
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While we expect these new product trends to be prominent on the show floor, we encourage attendees to keep your eyes open for the next Big Thing. […]
The new purpose-built factory is being created on the back of a deal with outdoor advertising business Clear Channel UK — and will create outdoor, sunlight visible screens for use across the UK. The new purpose-built factory is being created on the back of a deal with outdoor advertising business Clear Channel UK — and will create outdoor, sunlight visible screens for use across the UK. […]
Public transport advertising reaches about 70% of CBD workers in Sydney, Melbourne and Brisbane, including ads inside or on the side of buses, trains, ferries and trams, at stations, on platforms or in shelters. Roy Morgan has released data on outdoor advertising reach, from single source data for the year to September 2014. […]
