The new display will be paired with Daktronics’ control system and a custom audio system to elevate the game-day atmosphere for the Tigers. […]
innovate REI has reimagined campgrounds on Chicago’s bustling streets with transit shelter build-outs for the camper in all of us. As part of its “Let’s Camp” campaign, the outdoor sporting goods store equipped bus shelters with solar powered phone chargers and used full wraps to provide detailed instructions on how to make the perfect s’more. […]
REI has reimagined campgrounds on Chicago’s bustling streets with transit shelter build-outs for the camper in all of us. As part of its “Let’s Camp” campaign, the outdoor sporting goods store equipped bus shelters with solar powered phone chargers and used full wraps to provide detailed instructions on how to make the perfect s’more. […]
The fourth largest U.S. movie theater chain needed to quickly and consistently roll out promotions at concession stands in lobbies across all 280 sites while maintaining the flexibility to adapt offerings for specific regions. […]
William Eccleshare, the chairman and chief executive officer of Clear Channel International, spoke to Maisie McCabe in Cannes last week about the most innovative market for outdoor advertising. Eccleshare moved back to London from New York earlier this year after serving as the chief executive of Clear Channel Outdoor. […]
By Daniel Steyn of Posterscope. Two of the most common questions out of home agencies face are: What is OOH? And why do you have specialist OOH media agencies? […]
I’m very pleased to say the line-up is now fully set for DSrupted, which is set for Sept. 16th in Toronto. We’ve got a great line-up and a big highlight, I suspect, will be a talk by Martin Porter, Senior VP and Group Director for Posterscope, one of the biggest digital OOH agencies out there. […]
Guest Post: Freddie Laker, Kairos Stand at the counter in any fast food restaurant or cafe. Somewhere up in front of you there will be a menu displayed. In some places, it might be very amateurish, maybe even handwritten. […]
How can digital place-based advertising be used successfully in conjunction with other media types? […]
Outdoor expenditures rose 2.9 percent in the first quarter. Growth was heavily concentrated in the Top 15 population markets and within this geographic footprint digital signage was a primary driver of higher spending. As we have commented in previous reports, digital inventory gives advertisers more flexibility when purchasing outdoor space and allows operators to earn a higher price. […]
Selling ad space on and around the railway network has become big business. Advertising for Sydney Transport is now outsourced to four separate advertising companies: APN Outdoor (Billboard and ‘cross track’), Adshel (Station platforms and concourses, including the ominous sounding‘station domination), Torch Media (train exteriors) and S&J Media Group (train interiors). […]
When LinkNYC was announced, the partners listed in the program were Control Group, Titan, Qualcomm Inc. (Nasdaq: QCOM), Comark (a manufacturing company for outdoor hardware), Antenna Design (the company behind the physical design of the LinkNYC kiosks), and Transit Wireless. […]
/PRNewswire/ -- Health Media Network (HMN), one of the nation's fastest growing digital Point of Care companies, announced today that it has acquired medical office network assets from MedMedia, LLC, a private digital media company based in Mission Viejo, California. […]
/PRNewswire/ - Canadian Pacific (TSX: CP) (NYSE: CP) and All Vision LLC (All Vision) have entered into a multi-year venture to develop strategic outdoor advertising infrastructure along CP's right of way. Van Horne Outdoor (VHO) represents the next step in CP's real estate ventures. […]
Toronto gave its City Hall a digital facelift on Monday, unveiling a new interactive wayfinding station and a transit information display that could soon become commonplace at municipal buildings across the city. Cllr. […]
