So what is digital out of home (DOOH) advertising really all about? It’s about connecting brands and communities in context. So says Alasdair Muller, sales manager Rest of Africa, Continental Outdoor Media. […]
The country’s largest cinema advertising network saw total revenues jump 22% from $100 million in the second quarter of 2014 to a record $122 million in the second quarter of 2015, reflecting increased commitments from last year’s upfront and growth in video market share, according to CEO Kurt Hall. For the first half of the year, total revenues increased 17% from $170 million to $198 million. […]
Pepsi, MasterCard, AT&T, ConAgra Foods, Publicis Group, WPP The Store and Havas Media are among the high-profile companies that will be represented with C-level media and advertising speakers at the eighth annual Video Everywhere Summit at the Crowne Plaza in New York on November 3, part of Digital Signage Week. […]
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By Ken Klein, EVP of Government Affairs, Outdoor Advertising Association of America. A wide range of government agencies is increasingly using digital out-of-home platforms to communicate with a mobile public. […]
Chinese electronics manufacturer Hisense Group and Japanese electronics manufacturer Sharp Corp. recently announced that Hisense will take over Sharp's consumer TV business in North and South America. […]
The Digital Signage Business Climate Index (DBCI) in Poland has decreased since the last poll in May. The Index fell from 59,05 base points by 8,33 points to reach 54,50 base points. While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become more conservative. […]
By Eran Sharon, Vice President, Product Management, YCD Multimedia One of my takeaways from attending trade shows this year is that 4K displays have gone mainstream, mainly because they do 1080p so well. […]
The financial industry accounts for 10% of digital signage applications. 95% of retail banks with digital signage are satisfied with their deployment. Find out more about the uptake and benefits of digital signage for the financial industry in this insightful infographic by SignStix. […]
Google launched Eddystone a couple of weeks ago. This piece is about Eddystone seen from a technological perspective, and how it could impact the (still very early) proximity industry – for the PSPs (Proximity Solution Providers - the companies deploying and managing beacons and proximity technology), for brands / retailers as well as for end users. […]
X2O Media, a Barco company, recently announced that it will be exhibiting SharePoint TV on the X2O visual communications platform at SPTechCon Boston 2015 (August 24-27). […]
Singapore has turned into the centre of the universe when it comes to projection mapping, with seemingly more of that happening there than in the rest of the world combined. Consider how the nation’s 50th birthday was celebrated yesterday, with mapping done at three locations and using more than 120 of Christie’s projectors. […]
The first step in planning your digital signage network is to figure out "what you want to do. […]
Panasonic is providing projectors, televisions, LED screens, digital signage systems and other equipment to be permanently installed at the world-famous attraction. […]
This free kiosk app updates Moki’s premier kiosk software application MokiTouch to include Moki Insights, a ground-breaking analytics feature tracking customer interaction at the aggregate and device level. […]
