The blending of LED and display technologies and companies continues. Specialty, high-end display panel maker Planar Systems has been acquired by the Chinese high-end indoor LED firm Leyard Optoelectronic Co., Ltd. The companies have entered into a definitive merger agreement, that would see a U.S. […]
Melbourne’s Bourke Street Mall, a bustling hive of commerce, is set to become home to Australia’s biggest full motion, high resolution digital billboard, bringing a slice of New York’s Times Square to the culture capital. […]
Amscreen, the digital out-of-home (OOH) advertising network, has been sold to Tom Goddarrd’s DigiCom in a complete role-reversal involving the same two parties dating back to 2011. […]
The “Create Your Taste” kiosk campaign offers the option to create the “Burger of Your Dreams” with new gourmet ingredients and a fully customizable ordering screen. […]
China's official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features. […]
The Australian digital signage market is anticipated to grow by 15% in 2020 as a wide range of industry segments, including the financial services and outdoor segments take the digital platform seriously. A new Frost & Sullivan report positions the emerging digital signage market to be worth $133 million, having grown 12.1% during 2014. […]
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Advertising in airports is not only lucrative but also very effective. Posterscope South Africa managing director Craig Page-Lee explains why and looks at what is being done to improve this. Those behind airport media have clearly understood the relevance and exploited the benefits presented by out of home (OOH) advertising today. […]
Beacons are at risk of going the way of QR codes, but a new software platform from Google might finally make the tech more appealing to marketers, writes Rosh Singh, director of digital innovation at Kinectic. Google last month unveiled Eddystone, a software platform for Bluetooth beacons that marks a serious push into the Internet of Things. […]
An outdoor advertising company is hoping Gallatin officials will consider changes to the city’s sign regulations that would permit digital billboards in the city. Representative from Lamar Advertising Company’s Nashville office made the pitch to the Gallatin Planning Commission Monday. […]
Some of those giant ads on buildings in downtown Seattle may be coming down. The city sued outdoor advertising company, Total Outdoor, charging it with violating the city’s sign ordinance. Now, a settlement has been reached. […]
First it was São Paulo, then Chennai. Then Grenoble, Tehran, Paris and now even New York have spawned movements to replace or ban outdoor advertising. Are we entering the age of ad-free cities – or is this just an eye-catching distraction? […]
The Digital Signage Business Climate Index Spain & Portugal has further increased since the last survey in May with an growth of 5,40 base points to stand at 63,10 base points. While the current business situation is assessed increasingly positive by the market participants, the outlook for the next six months is remaining on a very optimistic level. […]
The 2015 Video Everywhere Summit, November 3 at Crowne Plaza Times Square, promises to be our most influential and exhilarating event to date. The day is certain to provide thought leadership, newsmaking comments and important visions for the path of agencies plus video, mobile, digital and digital place based advertising. […]
The same crowd that is endlessly looking to cut display hardware, playback hardware and software costs out of digital signage projects will likely be intrigued as heck by a new IndieGogo project that turns any TV with an HDMI connector into a touch and stylus controlled display. […]
