The Internet of Everything has changed the retail landscape when it comes to the customer experience. With the variety of information available to retail employees, they not only need it to be analyzed, but need to put it into action. One of the principal endpoint solutions being utilized across that landscape is digital signage. […]
The state-of-the-art motion-capture installation is an industry-first for airport advertising. […]
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Toronto’s municipal government is pilot-testing TransitScreen displays in some of the public buildings it owns, including City Hall and Metro Hall, to promote local multimodal transportation options. […]
Brazil's Administrative Council for Economic Defense (Cade) approved without restrictions the sale of TOTS (Telefonica On The Spot Digital Solutions of Brazil), part of Telefonica group, to the Eletromidia company, belonging to the HIG Group and operating mainly in the import, export, marketing and distribution of electronic panels. The value of the deal was not disclosed, reports Teletime. […]
rVue Holdings, Inc. (OTC PINK: RVUE), an advertising technology platform for digital place-based media, today announced that Eric Kristoff, formerly rVue's Chief Technology Officer, has accepted a position at a different company. Mr. […]
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The Cannes Lions International Festival of Creativity has long since been advertising’s biggest, brashest and most important awards show with thousands of advertisers, agencies and production houses flocking to the French Riviera to celebrate the work and drinks gallons of rose. Yet for everyone who attends – and remembers – the festival, hundreds more can only watch from afar. […]
A longstanding rule may soon vanish that has required companies seeking to build new highway billboards to obtain permission first from residents living within 100 feet of the proposed sign. Utah Department of Transportation officials say they are not sure if its actual practice ever gave residents such veto power over new nearby signs. […]
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At Cannes Lions, the power of the image to connect emotionally with consumers was a red thread sewn throughout this year’s content. Whether viewed via social, mobile, print or outdoor, it’s the image that makes the consumer pause, take a look and feel something. […]
Known for its iconic "Your Brain on Drugs" campaign, the Partnership for Drug-Free Kids, formerly the Partnership for a Drug-Free America, this week released its #WeGotYou campaign. […]
Results of OppenheimerFunds’ DPB campaign with Captivate Network include a 73% lift in aided brand awareness, 70% in aided ad awareness and a third-place ranking as the most recalled medium after magazine and online. In addition, 52% of viewers who saw the ad online post-elevator ride took action. […]
