The arena, home to the Miami Heat, needed four-sided video walls above each bar in their flagship lounges so customers could see the displays from any seat in the restaurant. […]
Guest Post: Tom Graczkowski, Saturn Digital Media The old saying about a picture being worth 1,000 words rings especially true when it comes to producing effective wayfinding. From a very young age, we learn to identify colourful shapes and symbols for things like bathrooms and safety signs. It’s an approach that’s essential to good wayfinding work. […]
Much as Amazon's high-speed delivery programs have raised customers' service-level expectations, the display industry also is at the precipice of change. Market research firm NPD DisplaySearch reports that industry expectations for displays are rising. Collaboration and interactivity are driving the market for public displays. […]
Founded in 1997, Roadside Attractions is an established national billboard operator, with 113 panels throughout the country. […]
The new Retail Digital Signage Expo comes at a vital moment for the industry, according to POPAI (Point of Purchase Advertising International) UK director Phil Day. POPAI is supporting the event because there are still significant issues that need to be addressed for digital signage to deliver optimum performance for retail, adds Day. […]
In recent travels I noticed two great examples that bookend each other at the opposite ends of the digital signage spectrum. One, at a bourbon-themed food shop in Louisville, Kentucky, featured professional-quality video, expertly shot, edited and produced, on a digital signage screen on a back wall. […]
We have half jokingly described African cities as having three key OOH elements in common: people, traffic, and billboards. A little simplistic but this presents great opportunity for brands, agencies and media owners. Daniel Steyn gives a practical guide to the African market. […]
After 18 months of research, the industry launched a change initiative in 2012 to improve itself and to get advertisers to think and act differently about OOH. Since that time, OAAA has worked with members to craft compelling proof points about the medium presented in a tone that best resonates with today’s ad agency professionals, many of whom are Millennials. […]
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The most interesting and exciting startup I've seen in the San Diego area is Wrapify, a tech company with an advertising angle that accentuates individual empowerment. Wrapify's timing feels right on time, in the right place with the right idea at the right time. […]
Out of home (OOH) has been rated the second most-trustworthy medium in a 2014 study by the international OOH industry body, International Fédération de la Publicité Extérieure (FEPE). The research, conducted by Future Foundation for FEPE, showed that while 28% of consumers deemed television to be the most trustworthy, OOH trailed closely behind at 24%. […]
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Out of home (OOH) advertising revenue rose 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
innovate Summer is not over, and JetBlue is making sure Chicagoans know to take advantage of vacation time with its convenient, nonstop service to San Juan, Puerto Rico. JetBlue designed beach themed bus shelter showcases filled with sand and caught the attention of passersby with the inclusion of beach blankets, sunscreen, and sunglasses… all made up of different colored sand! […]
The Digital Place Based Advertising Association (DPAA) announced today that Crane Merchandising Systems, a Crane Co. company, and the leading global manufacturer of innovative solutions for vending machines, cashless systems, software and wireless communications, has joined the organization. […]
