A new round of digital disruption is set to change forever the way shoppers buy, a new report concludes. Retailers will respond by fully digitising the end-to-end customer experience, from the store onwards, predicts Forrester’s The Future of the Retail Experience. […]
Japanese cosmetics store Ainz & Tulpe is using the latest facial recognition technology in order to entice consumers into store. […]
Macy's is using high-tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores. “That is the one weapon they have against Amazon,” said Bridget Weishaar, an analyst at Morningstar Investment Services. “When you’re shopping for certain things, you’re going to want to try it on and see it on you. […]
innovate Chicago streets are not necessarily the first place one would expect to find a blacksmith forge, but MillerCoors seized the opportunity to create this distinct environment in the city using a transit shelter build out in promotion of Smith & Forge Hard Cider. […]
Chicago streets are not necessarily the first place one would expect to find a blacksmith forge, but MillerCoors seized the opportunity to create this distinct environment in the city using a transit shelter build out in promotion of Smith & Forge Hard Cider. […]
Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]
Photo: Macstories The Apple-centric blog 9to5Mac is reporting that Apple’s impending store refresh will include a change in how it handles merchandising and product information. “With this Apple Store refresh next week,” the blog reports, “Apple will be pulling these aging iPad 2s from most of its stores. […]
Is Native Entirely ‘Un-native’ to Outdoor Advertising…? By Mike Hemmings. Native — it’s never far from the headlines at the moment. […]
By installing a camera on the posters, M&C Saatchi, Posterscope and Clear Channel are able to measure the engagement of passers-by based on the emotions displayed in their facial expressions. […]
Designed with the user in mind, the VM Seamless Switch Series is a pro A/V solution for video wall and digital signage applications. […]
Crane introduced video screens as standard equipment on vending machines worldwide last year with the introduction of the MEDIA Platform. […]
Peerless-AV’s DS-VW755S Full-Service Thin Video Wall Mounts were used to build a 7x7 video wall in the state-of-the-art student recreation center. […]
The mobile unit is a self-contained hydraulic 90-inch touchscreen display that easily encloses into a roadie case. […]
Via Bloomberg A former Amazon exec’s startup is running a test in a Manhattan Beach, CA Macy’s that mashes up digital screens, mobile and some old-school warehouse ideas to rethink the shopping experience. […]
Any brand can implement digital signage as part of its marketing strategy. […]
