Via TechCrunch Here’s another great example of the possibilities for using real-time data to drive screen content and make something faster, better or easier. In this case, the faster, better and easier has to do with TSA screening at airports. […]
Birmingham’s New Street Station will be the first in the UK to feature state-of-the art digital out-of-home advertising displays which will be shaped like eyes and beam adverts tailored specifically to those looking at them. The project, commissioned by Network Rail, is the first in the UK out-of-home advertising market to incorporate curved large-format LED display solutions. […]
Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. […]
Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. Lawrence Horne, UK Director at Say Media explores the topic of viewability and the need to develop common metrics and a universal language for online video to really become a viable communications platform. What does ‘view’ mean? […]
At cannes lions this year DOOH.com decided to wow all the delegates with largest ever space invaders game in the world!! […]
I was asked by a contact recently why there were not more North American companies active in the South American market, and my honest answer was that I didn’t really know, but suspected much of that had to do with companies up here not knowing the size of the opportunities, and the scale of the challenges with wholly unfamiliar markets like Brazil and Colombia. […]
What is the top objective you are pursuing from an innovation point-of-view? […]
The network spans 700 locations and 4,000 screens across Brazil. Sao Paulo, Brazil. August 24, 2015. […]
The network spans 700 locations and 4,000 screens across Brazil. Sao Paulo, Brazil. August 24, 2015. […]
Australia’s largest Out Of Home company, oOh!media, has announced that it has been awarded a long-term contract for 26 of Sydney’s most sought after premium large format faces across its roadside billboard network. […]
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APN Outdoor has upgraded its earnings expectations for the second half with chief executive Richard Herring confident the out-of-home advertiser will win ad dollars from traditional media. Shares in the outdoor advertising business surged 12 per cent in morning trade to $3.36, on a day when the broader All Ordinaries Index is down 1.8 per cent. […]
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