First published in Campaign, 26/03/15 - http://www.campaignlive.co.uk/news/1339075/ Score: 8 Last year: 8 Carat had another strong year in 2014, continuing to nurture an impressive new-business portfolio while making time to develop its internal culture. […]
Nigel Morris, the CEO of Dentsu Aegis, took the stage at Ad Week this week along with his little robot friend Mirata – and there was no doubt as to who the audience wanted selfies with afterwards. So are robots the future? They certainly have a lot to teach us about communication and innovation. […]
Scroll down to read the OOH media section. The Indian outdoor advertising (OOH) industry saw a robust 14 per cent growth in 2014, primarily on the back of election spending, and growth of e-commerce and transit media. The OOH sector is expected to grow at a CAGR of 9.8 per cent to Rs 35.1 billion by 2019. […]
Keeping pace with tech and emphasizing the art of storytelling... A big challenge that Leo Burnett's Susan Credle foresees centers around technology and production. […]
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This morning to support hosting our Discover Media event at Advertising Week Europe, we ran an ad on the iconic Piccadilly Lights. See the whole ad here: https://www.facebook.com/DiscoverMediaCarat/posts/828252427246726 Looming large above the bustle of Piccadilly Circus and just metres from BAFTA, the epicentre of the industry for the duration of the event, the spot was a celebration of the power of the media and creative industries and a rallying call to highlight the need to tackle the widening skills gap. By showcasing the positive effects of media we wanted to demonstrate why the industry is a vital cog in the national economy, a force for good and a vibrant area for young people to work in. […]
New wireless programmable digital LED advertising signs can be used to improve communications with remotely controlled content. […]
The digital signage is both customer- and employee-facing at the production facility. […]
The in-store communications company standardizes on BroadSign platform for 300 locations. […]
In-store communications company standardizes on BroadSign platform. Copenhagen, Denmark. March 26, 2015. […]
In-store communications company standardizes on Broadsign platform. Copenhagen, Denmark. March 26, 2015. […]
Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of that. The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. […]
To help advertisers drive changes in consumer behaviour whilst outdoors, Kinetic and #ogilvychange have teamed up to launch an out-of-home behavioural economics planning tool. The tool - dubbed 'The Alfresco Labs' - is the outcome of 18 months' worth of research, which has revealed key "nudges" for OOH creative and planning and utilises behavioural change theory. […]
Author: Brian Gleason, CEO of Xaxis Americas. Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model. […]
– New digital offering for the Centre-ville and Longueuil terminals, as well as Lucien-L’Allier station – – LCD screens and Bell’s fibre-optic and mobile LTE technologies leveraged to reach and inform AMT users – MONTRÉAL — Astral Out of Home, a division of Bell Media, announced today the addition of the Réseau AMT Digital Terminus (“Digital AMT Terminals Network”), a brand new product from its Transportation division. […]
