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AdMobilize And Verizon Partner To Monitor Out of Home Ads (TechCrunch)

AdMobilize, a new monitoring and tracking technology that measures attention and traffic in stores and for outdoor advertising, is partnering with Verizon* to add 3G connectivity to its outdoor beacons. In July, the Miami-based company announced the second version of its AdBeacon product, a way to measure ad performance in the physical world. […]

techcrunch.com
Tue, Aug 25, 2015 at 12:34 AM

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What does 4K means for digital signage? DSF Google hangout, Aug 26, 2pm EST

Video content production and screen resolution, particularly 4K format, often come up as emerging opportunities in digital signage. The objective of this panel discussion will be to cut through some of the clutter and get to the important questions most signage operators are considering, including: What is 4K and how does it differ from what we see on most screens? […]

Tue, Aug 25, 2015 at 12:31 AM

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More speakers announced for the upcoming ACTIVATE OOH Conference on Oct. 28 in Toronto (OMAC)

Neil Morris, Founder of Grand Visual; Joanne Van der Burgt, President, Ipsos MediaCT; Jim Spaeth, Chief Product Officer; RealityMine. They join the previously announced speakers Michael Trautmann, Co-founder and CEO, thjnk, Germany; Mike Bascom, Director of Marketing, High End Brands, Anheuser-Busch InBev and George Ault, Associate Creative Director, Zulu Alpha Kilo. […]

omaccanada.ca
Tue, Aug 25, 2015 at 12:28 AM

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A used car dealer used DOOH to create something spectacular (Pioneering OOH)

Taiwan based used car dealer Kagulu has launched an innovative and pretty spectacular outdoor digital stunt. The brand wanted to be known for its transparent and quick auto price evaluations, so Brandsugar, a creative agency in Taiwan, tapped Party NY to create a roving “price scanner” that told drivers, on the spot, how much their car was worth. […]

pioneeringooh.com
Tue, Aug 25, 2015 at 12:17 AM

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OOH Advertising revenue in US goes up by 3.8% in Q2 2015

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oaaa.org
Tue, Aug 25, 2015 at 12:08 AM

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Confident APN Outdoor upgrades earnings expectations

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theage.com.au
Mon, Aug 24, 2015 at 11:41 PM

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DigiCom acquires Amscreen media networks

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digitalsignagetoday.com
Mon, Aug 24, 2015 at 11:38 PM

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APN suffers profit plunge

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proprint.com.au
Mon, Aug 24, 2015 at 11:37 PM

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Decline of TV, programmatic mark advertising trends

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rapidtvnews.com
Mon, Aug 24, 2015 at 11:32 PM

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Bangladesh: DCCs didn’t follow billboard rules

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thedailystar.net
Mon, Aug 24, 2015 at 11:27 PM

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Australia: Digital strategy boosts outdoor ad company (news.com.au)

EXPECT to see digital advertising further ingrained into your daily life. OUT-OF-HOME ad operator oOh!Media is furiously expanding its digital operations, bringing to life static billboards on roadsides, at the airport, in shopping centres and even at the pub. This year, the company has rolled out 10 new digital roadside billboards and 320 new digital panels in retail spaces. […]

news.com.au
Mon, Aug 24, 2015 at 11:20 PM

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OVAB launches RFP initiative at DSS Europe 2015

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invidis.de
Mon, Aug 24, 2015 at 10:40 PM

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Bulzī Media Joins Digital Place Based Advertising Association

NEW YORK – The Digital Place Based Advertising Association (DPAA) announced today that Bulzī Media, which operates the world’s first data-driven addressable advertising network for digital out-of-home, has joined the organization. Bulzī Media aggregates digital out-of-home (OOH) audiences through partnerships with various OOH network operators. […]

Mon, Aug 24, 2015 at 4:18 PM

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TelVue Launches Mini-Version of InfoVue Digital Signage Player

The single-device player plugs directly into any HDMI-ready monitor to display the full output of TelVue's new cloud-based high-definition, multi-zone digital signage solution. […]

digitalsignageconnection.com
Mon, Aug 24, 2015 at 2:59 PM

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Gimbal and Do It Outdoors Media Partner to Launch Mobile Out-of-Home Ad Solution

The partnership creates a dynamic out-of-home advertising solution that pairs alternative media formats with Gimbal beacon technology. […]

digitalsignageconnection.com
Mon, Aug 24, 2015 at 2:33 PM

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