JC Decaux pushes its initiative ‘The Pigeon Project’ in a new campaign
[…]
campaignbrief.com
Mon, Jul 13, 2015 at 1:10 AM
Mon, Jul 13, 2015 at 1:10 AM
Raw Feed & Search
Monday, July 13, 2015 Mon, Jul 13, 2015
Ireland: OOH Advertising Enjoys Strong Q2 Says PML Research (adworld)
Diageo continues to be the highest spending advertiser on out of home formats for the first half of 2015, according to PML Group's latest Posterwatch market report. The drinks company, which owns the Guinness brand among others, has increased its ooh investment in 2015 and is ahead of McDonald's in second place. The top five advertisers in the sector also include Sky, Mondeléz and Vodafone. […]
adworld.ie
Mon, Jul 13, 2015 at 1:07 AM
Mon, Jul 13, 2015 at 1:07 AM
Australia: oOh! Media adds 26 shopping centres to portfolio (mumbrella)
oOh!media has won exclusive contracts with two shopping centre groups to increase its Retail Out Of Home (OOH) media offering in centres where the supermarket is the main draw card by a further 26. The two contracts give oOh! […]
mumbrella.com.au
Mon, Jul 13, 2015 at 1:01 AM
Mon, Jul 13, 2015 at 1:01 AM
The Top 10 Reasons for putting the Quividi Solution on 100% of your Screens
Quividi has been winning many projects lately with digital signage operators deciding to deploy its solution onto all the screens of their network. […]
quividi.com
Mon, Jul 13, 2015 at 12:56 AM
Mon, Jul 13, 2015 at 12:56 AM
Sunday, July 12, 2015 Sun, Jul 12, 2015
Majority of Marketers Unaware of DOOH Engagement Capabilities
[…]
screenmediadaily.com
Sun, Jul 12, 2015 at 4:10 PM
Sun, Jul 12, 2015 at 4:10 PM
Billboards in Iowa are part of the ‘Why Islam?’ project (radioiowa)
Iowa is among 14 states that are the focus of a campaign called the “Why Islam?” project. So far, four billboards have been placed in Iowa cities which organizers say aim to decrease hatred and mistrust and promote a peaceful coexistence. […]
radioiowa.com
Sun, Jul 12, 2015 at 4:00 PM
Sun, Jul 12, 2015 at 4:00 PM
Nike celebrates the ‘Real Girls of Moscow’ with empowering OOH and DOOH ads (pioneeringooh)
In April, Nike Women launched its popular “Better for It” motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden + Kennedy Amsterdam feature the same playful attitude and general message—that the benefits of exercise outweigh the challenge. […]
pioneeringooh.com
Sun, Jul 12, 2015 at 2:16 AM
Sun, Jul 12, 2015 at 2:16 AM
Frazier: The death of Colorado’s great billboards
[…]
denverpost.com
Sun, Jul 12, 2015 at 1:51 AM
Sun, Jul 12, 2015 at 1:51 AM
Highway agency takes hit over report on electronic billboard safety
[…]
tucsonsentinel.com
Sun, Jul 12, 2015 at 1:50 AM
Sun, Jul 12, 2015 at 1:50 AM
Saturday, July 11, 2015 Sat, Jul 11, 2015
How digital signage is leading retail’s ‘Internet of Things’
[…]
retailcustomerexperience.com
Sat, Jul 11, 2015 at 2:18 AM
Sat, Jul 11, 2015 at 2:18 AM
Friday, July 10, 2015 Fri, Jul 10, 2015
DOOH Campaign: Jay Z Gold Display Turns Black Friday into Gold Friday (DSConnection)
With a 7-foot, 4K display, and 600,000 lines of code, KBS+ Spies & Assassins created a fluid simulation that digitally transformed more than 140,000 holiday shoppers into liquid gold. […]
digitalsignageconnection.com
Fri, Jul 10, 2015 at 1:59 PM
Fri, Jul 10, 2015 at 1:59 PM
NEC Display Solutions Offers New LCD Video Wall Option
The X554UNV display is intended for indoor video wall applications in control rooms, retail stores and transportation environments. […]
digitalsignageconnection.com
Fri, Jul 10, 2015 at 1:23 PM
Fri, Jul 10, 2015 at 1:23 PM
Immedia Integrated Technologies Wins Big at InfoComm15
Immedia brings home Samsung’s Smart Signage Award for Excellence in Technology Innovation. […]
digitalsignageconnection.com
Fri, Jul 10, 2015 at 1:16 PM
Fri, Jul 10, 2015 at 1:16 PM
AdWeek: Interactive DOOH Campaign ‘The Great Escape’ for Graubünden Ferien in Zurich
Jung von Matt/Limmat AG found a unique way to capture the attention of busy Zurich commuters for Graubünden tourism organization Graubünden Ferien. The agency launched an interactive/OOH campaign for the organization in which stressed out city dwellers were greeted by a resident of the small mountain village Vrin. […]
adweek.com
Fri, Jul 10, 2015 at 7:30 AM
Fri, Jul 10, 2015 at 7:30 AM
Projects: Wayfinding Stations As Art In Miami’s Aventura Mall
The very upscale Aventura Mall in Miami has added a set of seven interactive directories to help shoppers find their way around the 2.7 million-square-foot facility. There’s nothing all that new about digital wayfinding in malls, but what’s distinct here are custom enclosures designed by architects, by a gloriously named Brooklyn, NY firm, Snarkitecture. […]
sixteen-nine.net
Fri, Jul 10, 2015 at 6:03 AM
Fri, Jul 10, 2015 at 6:03 AM