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Projects: Rockwell Puts Its Merchandising Screens On Rollers

Here’s an interesting digital merchandising set-up I bumped into at my local Canadian Tire store – a big dedicated store within a store zone for the power tool maker Rockwell. What caught my eye were screens on both sides that were set up on roller tracks, so that they could be pulled left or right to get explanations about different products laid out in front. […]

sixteen-nine.net
Fri, Sep 11, 2015 at 8:13 AM

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Ireland: Diageo spends most on out-of-home advertising (Irish Times)

Drinks manufacturer spends EUR 2.8 million in sector in first half of 2015.   Diageo has emerged as the biggest spender in out-of-home advertising in the first six months of 2015, with a spend of EUR 2.8 million. […]

irishtimes.com
Fri, Sep 11, 2015 at 12:26 AM

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DPAA’s Barry Frey: Can Anything Stop the Decline of Traditional TV? (Media Village)

T […]

mediavillage.com
Fri, Sep 11, 2015 at 12:23 AM

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Clear Channel Outdoor Americas and Vertical Bridge partner to use billboards to enhance wireless service for mobile customers (PR)

LAS VEGAS--(BUSINESS WIRE)--Vertical Bridge, the largest U.S. […]

businesswire.com
Thu, Sep 10, 2015 at 11:36 PM

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OOH media owners must help advertisers adapt to change (Exterion Media)

By Shaun Gregory. Although the increasing volumes of data being amassed by both brands and media owners can at times be overwhelming, according to research by EY and Forbes Insights, just 37 per cent of chief marketing officers feel they have the capability to use analytics to tailor their communications to consumers. We have found the benefits of mining this data intelligently invaluable. […]

exterionmedia.com
Thu, Sep 10, 2015 at 11:19 PM

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Kentucky Transportation Cabinet delays rule change on digital billboards (Kentucky)

FRANKFORT — It's back to the drawing board for the state Transportation Cabinet on its proposed regulations to allow more digital LED billboards throughout the state and let billboard owners cut trees on public rights of way that block their outdoor advertisements. A legislative review panel was ready to consider a motion by Sen. […]

Thu, Sep 10, 2015 at 11:02 PM

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OUTFRONT Media Launches New Brand Of Premium Outdoor Assets (PR)

NEW YORK /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, today announced the launch of OUTFRONT PRIME, the new brand for its "super premium" outdoor assets comprised of the most highly-trafficked and iconic billboard locations across the US. […]

Thu, Sep 10, 2015 at 10:52 PM

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Blue Moon is on tap in Boston

MillerCoors took the same thoughtful approach it employs in the bottling of its Blue Moon beers to replicate the perfect cold one on Boston pillars. Ad creative featured Blue Moon’s signature pint drawing spanning the length of the panel face and ending with special builds of an orange slice and foam head atop the pillar. […]

Thu, Sep 10, 2015 at 4:10 PM

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Blue Moon is on tap in Boston

MillerCoors took the same thoughtful approach it employs in the bottling of its Blue Moon beers to replicate the perfect cold one on Boston pillars. Ad creative featured Blue Moon’s signature pint drawing spanning the length of the panel face and ending with special builds of an orange slice and foam head atop the pillar. […]

Thu, Sep 10, 2015 at 4:10 PM

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Redwood City Economy Boosted By Projection Mapping Display

Business in downtown Redwood City, California has taken an upward turn on Tuesday nights thanks to the Redwood City Improvement Association, Christie Digital, Tekamaki and BARTKRESA Design. […]

digitalsignageconnection.com
Thu, Sep 10, 2015 at 3:34 PM

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D-Link Unveils 4G/LTE Connectivity Solution for Digital Signage and Multicast Video

Available immediately, the new wireless module can support a range of applications where data from customer interactions with a connected display needs to be delivered in real-time back to a local or remote operator. […]

digitalsignageconnection.com
Thu, Sep 10, 2015 at 9:48 AM

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TUFF Subway Film Fest Set To Run On Toronto’s TTC Digital OOH Screens

The Toronto International Film Festival will soon take over the cinemas and chic hotels of downtown Toronto, and below the streets, the Toronto Urban Film Festival, aka TUFF, is about to take over screens in the subway system. […]

sixteen-nine.net
Thu, Sep 10, 2015 at 9:34 AM

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Mvix Celebrates 10 Years in Digital Signage

Since inception in 2005, Mvix has diversified its offerings and touched on the entire digital signage landscape. […]

digitalsignageconnection.com
Thu, Sep 10, 2015 at 9:27 AM

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University of Alabama Upgrades Baseball Experience with 13HD Daktronics Displays

The Crimson Tide fan experience for baseball events at Sewell-Thomas Stadium and for softball events at Rhoads Stadium in Tuscaloosa, Alabama will be upgraded with new 13HD LED video displays. […]

digitalsignageconnection.com
Thu, Sep 10, 2015 at 9:03 AM

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OUTFRONT Media Launches New Brand Of Premium Outdoor Assets

OUTFRONT PRIME offers exclusive access to best-in-class billboard sites in iconic U.S. locations NEW YORK, Sept. 10, 2015 /PRNewswire/ -- OUTFRONT Media Inc. […]

Thu, Sep 10, 2015 at 8:00 AM

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