German supermarket chain REWE created a literal buzz when it worked with WallDecaux to place a mupi filled with 20,000 living bees right at the front entrance of one of its supermarkets! A local beekeeper was on hand to ensure the well-being of the bees while shoppers enjoyed the amazing display on their way into the store. […]
German supermarket chain REWE created a literal buzz when it worked with WallDecaux to place a mupi filled with 20,000 living bees right at the front entrance of one of its supermarkets! A local beekeeper was on hand to ensure the well-being of the bees while shoppers enjoyed the amazing display on their way into the store. […]
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Andy Stevens is svp of research, insights & analytics at outdoor advertising company Clear Channel Outdoor. “I know that half of my advertising dollars are wasted,” the king of modern advertising John Wanamaker once said. “I just don’t know which half. […]
NEW YORK, September 14, 2015 – The Digital Place Based Advertising Association (DPAA) announced today that Vugo, an in-car advertising company for rideshare vehicles, has joined the organization. […]
Everyone Thought Automation Would Save Money, but Does It Really? By Alexandra Bruell. The new world ad tech summons images of tireless computers scouring for the customers that marketers need, using automated markets to snag them at the lowest rates and never larding the bill to cover an old-media sales-rep expense account. […]
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On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of that day, and to support the National September 11 Memorial & Museum. […]
Signs that acknowledge the sun in the sky or the puddles on the ground stand out from signs that deliver the same message no matter what the surroundings. […]
By Steve Chang. Digital signage has many benefits for hotels and guests. It enables access to timely and relevant information that enhances the overall guest experience. […]
