Digital signage in New Zealand
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nzbusiness.co.nz
Mon, Sep 21, 2015 at 12:58 AM
Mon, Sep 21, 2015 at 12:58 AM
Raw Feed & Search
Monday, September 21, 2015 Mon, Sep 21, 2015
Contextually Relevant OOH Ads 19% More Effective, Says Adshel After Neurological Study (BandT)
Overall, the study found that across all neuro measurements, contextually relevant advertising was 19 per cent more effective than non-contextually relevant advertising. In addition, when respondents were shown advertising in context, their visual attention, emotional intensity and engagement toward the ad increased. […]
bandt.com.au
Mon, Sep 21, 2015 at 12:56 AM
Mon, Sep 21, 2015 at 12:56 AM
iBeacon and Hotels marriage or a quick fling?
As you may expect iBeacons are being tested by hotels and restaurants all over the world. A quick summary: The James Hotel in the US are using them for check-in/out, room service, maps and of course key-less entry. Virgin Atlantic are using them in there upper-class lounge for offers and features to waiting travellers. […]
linkedin.com
Mon, Sep 21, 2015 at 12:48 AM
Mon, Sep 21, 2015 at 12:48 AM
Sunday, September 20, 2015 Sun, Sep 20, 2015
Adweek: Samsung’s Life-Saving Truck Screens Take Top Honors at Adweek’s Isaac Awards
Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake slower-moving trucks. This risky maneuver contributes to a shocking statistic: In Argentina, traffic accidents kill one person every hour. […]
adweek.com
Sun, Sep 20, 2015 at 12:53 AM
Sun, Sep 20, 2015 at 12:53 AM
Saturday, September 19, 2015 Sat, Sep 19, 2015
MasterCard launch Rugby World Cup OOH campaign with “Priceless Surprises” (Pioneering OOH)
MasterCard launch their RWC campaign with “Priceless Surprises” today with dominations at Waterloo, Twickenham stations and Cromwell Road. MasterCard engaged rugby fans at Waterloo Station this morning (18th September), to celebrate the start of Rugby World Cup 2015 and act as a platform for the launch of ’44 Days of Crazy’ campaign. […]
pioneeringooh.com
Sat, Sep 19, 2015 at 5:05 PM
Sat, Sep 19, 2015 at 5:05 PM
DOOH Ad Operator Exterion Media Backs Love Irish Food Initiative (AdWorld)
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adworld.ie
Sat, Sep 19, 2015 at 12:42 AM
Sat, Sep 19, 2015 at 12:42 AM
The Australian: 16.6m share parcel in APN Outdoor to be sold
Fund managers were hoping the deal, which also drew pitches from UBS and Morgan Stanley, would be priced at a 1 percent discount to that figure. However heavy demand enabled Macquarie to extract a premium. The outdoor advertising market is booming with both APN Outdoor and its closest rival oOh! […]
theaustralian.com.au
Sat, Sep 19, 2015 at 12:38 AM
Sat, Sep 19, 2015 at 12:38 AM
The Simply Business billboard comes to London, starring decorator Steve
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simplybusiness.co.uk
Sat, Sep 19, 2015 at 12:35 AM
Sat, Sep 19, 2015 at 12:35 AM
Norway’s biggest bank deploys digital signage for country-wide communications (DSToday)
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digitalsignagetoday.com
Sat, Sep 19, 2015 at 12:30 AM
Sat, Sep 19, 2015 at 12:30 AM
Doggy DOOH campaign warms hearts (DSToday)
Digital signage took the old saw about stray dogs — "He followed me home; can we keep him?" — to an entirely new place earlier this year in the U.K. The U.K.'s Battersea Dogs & Cats Home animal shelter earlier this year launched a clever digital out-of-home activation with OgilvyOne U.K. […]
digitalsignagetoday.com
Sat, Sep 19, 2015 at 12:27 AM
Sat, Sep 19, 2015 at 12:27 AM
Friday, September 18, 2015 Fri, Sep 18, 2015
The Benefits of Signage [Infographic]
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signs.com
Fri, Sep 18, 2015 at 7:11 PM
Fri, Sep 18, 2015 at 7:11 PM
Choosing the Right Sign
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Fri, Sep 18, 2015 at 5:16 PM
Why Digital Signage? Key Digital Signage Statistics Infographic & Videographic
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embedsignage.com
Fri, Sep 18, 2015 at 3:57 PM
Fri, Sep 18, 2015 at 3:57 PM
Nice Group creates a super campaign
Chinese cleaning products manufacturer Nice Group reenergized the Shanghai Metro with a dazzling display of different women’s garments that could be cleaned using its new, high-end laundry detergent, ChaoNeng. […]
Fri, Sep 18, 2015 at 3:35 PM
Nice Group creates a super campaign
Chinese cleaning products manufacturer Nice Group reenergized the Shanghai Metro with a dazzling display of different women’s garments that could be cleaned using its new, high-end laundry detergent, ChaoNeng. […]
Fri, Sep 18, 2015 at 3:35 PM