MediaPost: Is Mobile Data The Key To Audience Targeting Utopia?
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audiences from specific media and reaching them wherever and whenever, at least in theory -- is perhaps best seen and explained through the lens of mobile. Mobile devices (more specifically in this case, smartphones) have become an extension of self. […]
Wed, Jun 17, 2015 at 12:49 AM