AUSTRALIA — Most people today divide their time across multiple devices, shifting their attention from one digital screen to another. This behavior is the primary driver behind multiscreen campaign planning and why it has become an imperative for brand advertisers. […]
Ask anybody, in pretty much any big city, about the state of their traffic, and they’ll have a one word answer: “Horrible. […]
The Digital Signage Business Climate Index (DBCI) in Italy has increased since the last poll in May. The Index grew from 22,69 base points by 7,31 points to reach 30,0 base points. While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become slightly more conservative. […]
A new round of digital disruption is set to change forever the way shoppers buy, a new report concludes. Retailers will respond by fully digitising the end-to-end customer experience, from the store onwards, predicts Forrester’s The Future of the Retail Experience. […]
Japanese cosmetics store Ainz & Tulpe is using the latest facial recognition technology in order to entice consumers into store. […]
Macy's is using high-tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores. “That is the one weapon they have against Amazon,” said Bridget Weishaar, an analyst at Morningstar Investment Services. “When you’re shopping for certain things, you’re going to want to try it on and see it on you. […]
innovate Chicago streets are not necessarily the first place one would expect to find a blacksmith forge, but MillerCoors seized the opportunity to create this distinct environment in the city using a transit shelter build out in promotion of Smith & Forge Hard Cider. […]
Chicago streets are not necessarily the first place one would expect to find a blacksmith forge, but MillerCoors seized the opportunity to create this distinct environment in the city using a transit shelter build out in promotion of Smith & Forge Hard Cider. […]
Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]
Photo: Macstories The Apple-centric blog 9to5Mac is reporting that Apple’s impending store refresh will include a change in how it handles merchandising and product information. “With this Apple Store refresh next week,” the blog reports, “Apple will be pulling these aging iPad 2s from most of its stores. […]
Is Native Entirely ‘Un-native’ to Outdoor Advertising…? By Mike Hemmings. Native — it’s never far from the headlines at the moment. […]
By installing a camera on the posters, M&C Saatchi, Posterscope and Clear Channel are able to measure the engagement of passers-by based on the emotions displayed in their facial expressions. […]
Designed with the user in mind, the VM Seamless Switch Series is a pro A/V solution for video wall and digital signage applications. […]
Crane introduced video screens as standard equipment on vending machines worldwide last year with the introduction of the MEDIA Platform. […]
Peerless-AV’s DS-VW755S Full-Service Thin Video Wall Mounts were used to build a 7x7 video wall in the state-of-the-art student recreation center. […]
