Raw Feed & Search

Billboards and Salt Lake City’s mayoral campaign (Salt Lake City Weekly)

With a political system engineered to kneel at the altar of cash, Reagan Outdoor Advertising—Utah's largest owner of billboards—has pushed its political agenda by slinging currency at hundreds of political candidates at all levels of government. Since 2008, Reagan has given $548,000 in campaign contributions to fleets of Republicans and Democrats alike. […]

cityweekly.net
Wed, Jul 29, 2015 at 11:22 PM

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MediaPost: DOOH ad operator Zoom Sells Social, Family Biz To AllOver

Place-based advertising firm Zoom Media, whose U.S. branch recently rebranded as Zoom Active Lifestyle Marketing, is selling its “Social Indoor” and “Family Network” divisions to AllOver Media, in order to focus on its core network serving fitness clubs. The social indoor division includes Zoom’s nightlife properties, while the family network includes a variety of recreation venues. […]

mediapost.com
Wed, Jul 29, 2015 at 11:16 PM

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In Utrecht, a model of joined-up digital signage

The city council of Utrecht in the Netherlands recently consolidated 13 offices around the city into one new €200m ($220m) building housing 3000 staff. After conducting research, the council decided that digital signage could offer a more efficient, more standardised means of communicating, which would also offer greater ease of use and reach the whole organisation more effectively. […]

Wed, Jul 29, 2015 at 2:51 PM

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The Queen’s Medical Center in Hawaii Chooses Videotel’s VP71 for Hospital Rooms

Prior to purchasing this media player, The Queen's Hospital frequently experienced challenges with getting their signage players to power on. […]

digitalsignageconnection.com
Wed, Jul 29, 2015 at 11:30 AM

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Christie Interactive Display Installed at University of Nebraska

Built on casters at the Dr. C.C. & Mabel L. […]

digitalsignageconnection.com
Wed, Jul 29, 2015 at 10:51 AM

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Giada USA Announces P211 OPS Digital Signage Player

The P211 mini-PC plugs directly into electronic whiteboards and digital signage displays compatible with the Intel Open Pluggable Specification (OPS). […]

digitalsignageconnection.com
Wed, Jul 29, 2015 at 10:24 AM

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Installation of the Week: Airport Passengers Engage with Human Charging Stations (DSConnection)

This out-of-home experiential activation used real actors as life-sized robots and a Monster Media charging station to engage with travelers. […]

digitalsignageconnection.com
Wed, Jul 29, 2015 at 8:53 AM

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Air Miles smile booths powered by interactive digital signage (SignMedia)

Air Miles’ recent ‘Smiles 4 Miles’ campaign visited 57 locations in 22 Canadian cities, using transparent liquid crystal displays (LCDs) and infrared (IR) multi-touch frames to invite the public to exchange smiles for prizes. […]

signmedia.ca
Wed, Jul 29, 2015 at 7:39 AM

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Is artificial intelligence the copywriter of future OOH advertising? (AllVoices)

Marketing execs often drone on about how ads need to be engaging, but one campaign that just kicked off in London is taking engagement to a whole new level. Using artificial intelligence, the “smart poster” actively changes in order to engage those nearby and could represent a whole new marriage of technology and advertising. […]

Wed, Jul 29, 2015 at 7:29 AM

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Dynamic Outdoor bolsters team ahead of launches

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mediaincanada.com
Tue, Jul 28, 2015 at 10:00 PM

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AdAge: Programmatic Everywhere: Every Screen is an Opportunity

Imagine this: You're sitting in a taxi on your way home from work. It's raining, and it's rush hour. The video screen in front of you plays an ad for a stylish raincoat—one that suits you perfectly. […]

Tue, Jul 28, 2015 at 9:41 PM

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OOH ad platform AllOver Media acquires social and family divisions of DOOH network Zoom Media

AllOver Media, LLC (AOM), a portfolio company of Audax Private Equity and the largest alternative out-of-home advertising platform in the United States, today announced the purchase of the Social Indoor and the Family Network Divisions of Zoom Media. […]

businesswire.com
Tue, Jul 28, 2015 at 9:38 PM

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ContextMedia:Health Receives Top Award at the ICX Association Excellence Awards

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prnewswire.com
Tue, Jul 28, 2015 at 9:31 PM

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The Drum: O2 England Rugby ad removed from Scotland after out-of-home site blunder

England Rugby World Cup sponsor O2 was left red faced after an outdoor ad for the team appeared at sites throughout Scottish capital Edinburgh. First spotted by the Scotsman, the digital displays were promoting an England Rugby event on 9 September featuring performances from boyband Take That. […]

thedrum.com
Tue, Jul 28, 2015 at 9:29 PM

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Digital signage for wayfinding on the rise

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digitalsignagetoday.com
Tue, Jul 28, 2015 at 9:25 PM

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