Kinetic Worldwide and Endeavour Media have joined forces to integrate the latter's Cee platform into out-of-home campaigns. Through this, advertisers are able to tag their promotional assets with barcodes, QR codes, Chameleon Codes, audio coding, GPS or NFC tags. […]
Swedish retail store H&M counted down the opening of its new location at Pitt Street Mall in Sydney down to the very last minute of its opening. Special scrolling panels in the Central Business District marked the days, hours, and minutes until the doors would swing open to the public. […]
Swedish retail store H&M counted down the opening of its new location at Pitt Street Mall in Sydney down to the very last minute of its opening. Special scrolling panels in the Central Business District marked the days, hours, and minutes until the doors would swing open to the public. […]
Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. […]
The number-one item driving traffic and party guests to local entertainment centers is digital signage. […]
The 2016 digital signage feature elevates corporate communication strategies to a new level, and ensures that DeskAlerts will remain at the forefront of inter-employee correspondence solutions. […]
As ABC Family prepares to unveil the much anticipated Shadowhunters: The Mortal Instruments this month, the network giant gave Bostonians a look into the spooky world of the series. ABC used augmented reality technology to turn a seemingly normal view of a Boston street into the “shadow world” with numerous monsters from the underworld popping up on the advertising panel. […]
As ABC Family prepares to unveil the much anticipated Shadowhunters: The Mortal Instruments this month, the network giant gave Bostonians a look into the spooky world of the series. ABC used augmented reality technology to turn a seemingly normal view of a Boston street into the “shadow world” with numerous monsters from the underworld popping up on the advertising panel. […]
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This installation continues a long-term partnership between Daktronics and the Texas Rangers that dates back to 1994. […]
Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. […]
The digital content promoted AT&T's Custom Case program, which offered customers the chance to make customized phone cases in-store and then receive the cases via the mail. […]
Eurostar has launched its January Sale campaign, which is currently live across a number of environments in London and Birmingham. The campaign aims to inspire people to start the New Year in style by ticking off European locations that consumers have always wanted to go to, but haven’t got round to visiting yet. The four routes that Eurostar are promoting are Lyon, Bruges, Brussels and Paris. […]
Taproot Dentsu launched a campaign during an outdoor industry gathering OAC (Outdoor Asia Convention) where around 400 industry leaders across India had gathered, the campaign highlighted the ‘Power of Outdoors’. Conceptualized by Taproot and brought to life by the veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. […]
The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays. Once again, the most creative campaigns were interactive and showed that the brands understood what their key audience was about. […]
