WallDecaux: Redefining out-of-home advertising
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news.archiexpo.com
Thu, Jan 14, 2016 at 1:29 AM
Thu, Jan 14, 2016 at 1:29 AM
Raw Feed & Search
Thursday, January 14, 2016 Thu, Jan 14, 2016
MediaPost: Google Branches Programmatic Into OOH and Mobile Advertising In 2016
It means pushing the boundaries of programmatic tech beyond the Web to experiment with making real-time ads for the out-of-home OOH media. Google has run tests for OOH in London and Japan, and Spanier sees a huge opportunity to make more relevant ads within physical spaces. […]
mediapost.com
Thu, Jan 14, 2016 at 1:28 AM
Thu, Jan 14, 2016 at 1:28 AM
DSS@ISE: Digital Signage Summit Presents…
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digitalsignagesummit.org
Thu, Jan 14, 2016 at 1:21 AM
Thu, Jan 14, 2016 at 1:21 AM
‘Where White People Meet’ billboard taken down
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fox13now.com
Thu, Jan 14, 2016 at 1:05 AM
Thu, Jan 14, 2016 at 1:05 AM
Wednesday, January 13, 2016 Wed, Jan 13, 2016
How OOH Advertising Helps Fuel the Powerball Jackpot (iHeart Billboards)
The Powerball jackpot has swelled so quickly that it has outpaced some of our billboards. LED displays can only go up to $999 million. […]
Wed, Jan 13, 2016 at 5:41 PM
TBI Media Prepares to Capture Premium Billboard Locations on E-Routes of Dubai
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pr.com
Wed, Jan 13, 2016 at 5:28 PM
Wed, Jan 13, 2016 at 5:28 PM
Digital signage: how to manage a complex and widely spread network (Installation International)
Previously we considered the impact falling margins is having on integrators and looked at the importance of digital signage having relevant and engaging content. Here Steve Montgomery observes how signage networks are getting more complex and being developed with greater levels of interactivity. […]
Wed, Jan 13, 2016 at 5:19 PM
Digital Out-Of-Home Interactive Campaign
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linkedin.com
Wed, Jan 13, 2016 at 4:37 PM
Wed, Jan 13, 2016 at 4:37 PM
Reed v Gilbert and Why It Matters To OOH Ad Industry (Billboard Insider)
Gabe Oliverio of Johnsen Fretty told Insider recently that Reed versus Gilbert and its aftermath of sign code challenges will be the most talked about out-of-home topic in 2016 and maybe for 2017. Here’s a review of the case and why it’s important for your billboard company. […]
Wed, Jan 13, 2016 at 4:29 PM
GAME Installs 1,320 BrightSign Digital Signage Players
The retailer, whose signage was previously predominantly paper-based, aims to improve the customer experience, reduce costs and respond immediately to market shifts. […]
digitalsignageconnection.com
Wed, Jan 13, 2016 at 11:40 AM
Wed, Jan 13, 2016 at 11:40 AM
16:9: Looking Ahead To ISE
I’m starting to get my head together for what will be my first time at Integrated Systems Europe, which is in Amsterdam in less than a month. Flight booked. AirBnB place arranged. […]
sixteen-nine.net
Wed, Jan 13, 2016 at 10:44 AM
Wed, Jan 13, 2016 at 10:44 AM
Signagely Rebrands As Metascreen; Adds Free CMS Tier
Austin, Texas-based Signagely has rebranded as Metascreen, and opened up a free-forever tier to its web app-driven digital signage CMS. Founder Nick Kristoffersen says the name change was a simple case of coming to grips with the hard time people were having with pronouncing and spelling Signagely. I don’t think Signagely is all that hard, but I like Metascreen better anyway. […]
sixteen-nine.net
Wed, Jan 13, 2016 at 9:54 AM
Wed, Jan 13, 2016 at 9:54 AM
Posterscope Generates Experiential OOH Campaign for Red Bull Art of Can
Posterscope generated an experiential OOH campaign that served as a platform for Red Bull’s Art of Can nationwide creative competition that Dilworth Park hosted in Philadelphia, PA. The creative competition as well as the OOH campaign, ran from October 1st-8th of the 2015 year. Red Bull Art of Can showcased what a creative mind can do with a body of a Red Bull can. […]
usa.pioneeringooh.com
Wed, Jan 13, 2016 at 9:45 AM
Wed, Jan 13, 2016 at 9:45 AM
FASTSIGNS Closes Out Record-Breaking Year
The global franchisor has inked more than 50 franchise agreements, opened more than 40 units and reached global revenues of $400 million in the last 12 months. […]
digitalsignageconnection.com
Wed, Jan 13, 2016 at 9:25 AM
Wed, Jan 13, 2016 at 9:25 AM
RedyRef Interactive Kiosks Debuts New Generation of Tablet Kiosk Enclosure
The enGAGE (T) tablet kiosk houses the additional I/O devices that allow businesses to integrate tablets as complete transactional solutions. […]
digitalsignageconnection.com
Wed, Jan 13, 2016 at 9:03 AM
Wed, Jan 13, 2016 at 9:03 AM